Marion Astier Email & Phone Number

Berlin, De

Berlin / Vilnius

TEAM MANAGEMENT _Built a copywriting team: hired, onboarded, and managed a team of 3 full-time and 15 freelance copywriters working for 6 markets (France, Netherlands, Belgium, Italy, Canada, Portugal) _Conducted performance reviews and growth talks TV ADVERTISING _Co-directed a campaign featuring Vinted members (recruited the members, conducted the interviews, supervised the filming, edited the different cuts of the ads and gave final approval) _Created + 100 TV concepts / Developed scripts in English and French / Selected actors / Supervised TV filmings, set designs, and art direction _Developed the new creative strategy and testing plan _Negotiated 2 product placements in a french TV show Demain Nous Appartient (Cost per lister: 8 € / Average audience of 4 million viewers) BRAND MARKETING _Managed a yearly partnership with Ironhack to promote the initiative Women In Tech and spoke on a panel "Women In Tech: how do the key actors foster the change?" alongside a deputy and a CEO

Berlin / Vilnius

BRAND MARKETING _Negotiated and managed a 360 campaign featuring a French celebrity (TV, PR, and digital paid ads) TV advertising _Created the first TV concepts to launch Vinted in France and Germany / Developed scripts / Selected actors / Supervised TV fillings COPYWRITING _Developed from scratch Vinted's brand and tone of voice in France (Vinted's biggest market) and contributed to the growth of the French market (from 32 % to 93 % of market share in 5 years) _Wrote copies for digital, TV, social media, product, OOH, and PR PR _Acted as Vinted spokesperson and answered interviews with journalists (Madame Figaro, Elle Magazine)

Berlin Area, Germany

_ Localisation of the members support communications_ Ensured localisation quality & consistency_ Managed volunteer forum moderators_ Managed tasks related to the community's message boards_ Supported the users on external channels & social media

France

_ Managed over 15 international projects in the pharmaceutical field (mainly in Europe, Asia and North/South America)_ Supervised the translation of materials (i.e. interviews with patients and healthcare providers, product profiles)_ Traveled to the targeted countries (such as United Kingdom, Germany, Italy, Spain, Sweden, Netherlands) to meet clients and conduct the marketing research_ Analyzed and presented the results of the various studies_ Liaised on a daily basis with clients and suppliers_ Negotiated financial contracts with international suppliers

Lille Area, France

_ Developed the company’s website (www.3adouai.fr) and promotional materials_ Salesperson for a 10-day trade fair (customers and clients reception, computerized customers files)

Katmandou, Népal

_ Developed a new communication plan : visual identity, supervised the development of the new website (www.alliancefrancaise.org.np), set up a newsletter_ Created promotional materials (brochures, leaflets, banners)_ Responsible for maintaining and updating the company’s websites and social media (Facebook and Twitter)_ Organized various cultural events (ecological festival, photographic exhibitions, conferences....)_ Creation of promotional contents for a special edition of a national magazine

Paris Area, France

- Responsible for the company’s blog: design and contents creation (on various topics such as WebTVs, new technologies, social media)- Created marketing materials by selecting press articles- Optimized the SEO of the company’s website- Translated press releases in English

Lille Area, France

- Followed up a portfolio of approximately 125 clients- Helped reducing client failures by proposing new monthly payments- Maintained client relationships- Computerized client files and updated a database

Lille Area, France

- Designed slogans for the company and its customers- Wrote columns on the agency’s website: www.tigreblanc.fr- Elaborated marketing plans via emailing

Aix-En-Provence Area, France

- Elaborated and analyzed a market research in order to improve the art gallery’s communication- Welcomed visitors

Lille Area, France

Diploma For Graduates, Business And Management

- Modules: E-business, Principles of marketing, Social psychology, Management - Distance learning program

Master'S Degree, International Marketing

- Modules: International marketing, Negotiations - Thesis: «How to communicate effectively on environmental issues in developing countries?»

Exchange Semester (Erasmus), Marketing, Communication, Politics

- Modules: Marketing, Political communication

Bachelors' Degree, Information And Communication

Activities and Societies: - Member of the Student’s Office of the Human Sciences Department in Lille Catholic University - Launched a cine.

Baccalauréat