Marketing Manager
CurrentContribution to the B2C marketing strategy of ENGIE through various roles and missions:- Planning and implementing parts of the overall marketing plan, with focus on customer engagement- Developing various online/offline marketing campaigns to drive sales and customer engagement - Coordinating UX strategy for ENGIE B2C customer engagement platform- Managing editorial content for ENGIE B2C website (SEO/content strategy) - Defining and implementing marketing personas and… Show more Contribution to the B2C marketing strategy of ENGIE through various roles and missions:- Planning and implementing parts of the overall marketing plan, with focus on customer engagement- Developing various online/offline marketing campaigns to drive sales and customer engagement - Coordinating UX strategy for ENGIE B2C customer engagement platform- Managing editorial content for ENGIE B2C website (SEO/content strategy) - Defining and implementing marketing personas and related UX strategies- Supporting product managers in the development and implementation of new service offerings- Managing customer research projects in line with marketing objectives Show less