Mario Nelson

Mario Nelson Email and Phone Number

Adjunct Instructor - Marketing Management @ Gwinnett Technical College
Lawrenceville, GA, US
Mario Nelson's Location
Lawrenceville, Georgia, United States, United States
Mario Nelson's Contact Details
About Mario Nelson

I'm a goal-oriented, self-starting professional, with twenty five years of broad based experience in selling and marketing for a Fortune 500, adult beverage wine and spirits company. I have demonstrated abilities in financials, sales programming, pricing, and development of major marketing plans for brands such as Jack Daniel’s, Southern Comfort, Korbel Champagne and Fetzer Wines. My specific areas of channel experience include both On-and Off-Premise, Chain and National accounts. I'm a Marketing and Territory Management Specialist with proven expertise in: Sales and Profit Management, Team Building, Distributor Relations, Product Market Development, Sales and Product Training, Key Account and Relationship Selling, Brand Planning, Market Implementation and Category Management.I've spent the last seven years in Education teaching at various levels from university MBA program to middle schools. Specialties: Marketing ManagementGraduate of Brown-Forman’s Wine and Spirits Academies, and Korbel Champagne school Georgia ABC lawCertified Stock Control and Accounting SpecialistProfessional Bartender

Mario Nelson's Current Company Details
Gwinnett Technical College

Gwinnett Technical College

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Adjunct Instructor - Marketing Management
Lawrenceville, GA, US
Mario Nelson Work Experience Details
  • Gwinnett Technical College
    Adjunct Instructor - Marketing Management
    Gwinnett Technical College
    Lawrenceville, Ga, Us
  • Gwinnett Technical College
    Adjunct Instructor - Marketing Management
    Gwinnett Technical College Dec 2015 - Present
    Prepare and deliver lecture and lab course material in the Marketing Management and Business programs. Evaluate students' progress in attaining goals and objectives. Prepare and maintain all required documentation and administrative reports using appropriate systems.
  • The Art Institute Of Atlanta
    Professor, Marketing, Advertising Dept.
    The Art Institute Of Atlanta Jan 2009 - Aug 2015
    Subjects include Advertising, Marketing, Sales, Presentations, and Global Business Perspectives
  • Strayer University
    Professor, Marketing, Mba Program
    Strayer University Jan 2009 - Jan 2010
    Currently Professor in MBA program. Teaching graduate classes in Marketing Management. Also currently teaching undergrad classes at the Art Institute of Atlanta in the Advertising department: Dynamics of Integrated Marketing
  • Brown-Forman
    Market Brand Manager - Georgia / Alabama
    Brown-Forman Aug 2006 - Apr 2008
    Developed and executed local marketing and sales plans. Managed and trained distributor sales force. Managed product brand portfolio. Managed the collaborative efforts between national brand teams, agencies, and customers. POS development and management. Goal attainment and territory profit. Market promotions and special event activation. Key account calls and channel management in both on- and off-premise accounts. Ensure all market activity with-in state and local laws.
  • Brown-Forman Corp.
    On/Off Premise Market Manager - Virginia
    Brown-Forman Corp. 2002 - 2006
    Managed Control State of Virginia and its major customer the Virginia ABC. Made new product and distribution presentations to the VAABC. Called on local Beer distributors for the Jack Daniel’s Country Cocktail and JD beer brand. Coordinated all local sales and marketing plans for all B-F spirits brands. Conducted all special events including activation of all Jack Daniel’s NASCAR promotions. Managed all key on/off-premise accounts in the state. Managed local Brokers and trained sales reps.
  • Spirits Americas
    Business Development Manager - Control States Division
    Spirits Americas 2000 - 2002
    Developed and analyzed current and new business for 17 states in Division. Responsibilities included project management, program evaluation, and category management. • Utilized Prospace Development to allocate and increase sales in the ABC stores.Best Sales Division - 2001
  • Brown-Forman Corp.
    Chain Development Manager - Low Proof Beverage
    Brown-Forman Corp. 1998 - 2000
    Georgia / Florida / South Carolina / Tennessee, Developed and executed the Brand Plans for The Tropical Freezes, JD beer and Ice Breakers brands in chain stores and large independent accounts. Made all chain calls on Publix, Kroger, Winn-Dixie accounts. Managed annual budget process, developed programs and methods to reach sales and profit goals. •Successfully introduced new products and flavors, and trained sales forces in all states on brands.
  • Brown-Forman Corp.
    Division Marketing Manager - Midwest Division
    Brown-Forman Corp. 1994 - 1998
    Illinois, Indiana, Missouri, WisconsinOverall responsibility to execute the brands’ National marketing plans and creation of regional/local marketing plans including sales promotion, public relations, etc. for all channels of marketing for the 8 state region. Wrote and developed POS, advertising, sweepstakes, including all legal approvals, and maintaining brand equity. Division sales increased from 36 million to 54 million dollars in 4 years. • Selected as one of 6 local marketers in the company to develop this new position.
  • Brown-Forman Corp.
    Sales Manager Specialty Brands - Midwest Division
    Brown-Forman Corp. 1987 - 1994
    Chicago IL, Managed portfolio of 11 wine and spirits brands in the 8 state region including Illinois, Missouri, Indiana, and Wisconsin. Managed 24 distributors in the region. • Managed a sales team of 7 and won the “Best Sales Team” award in 1990. Introduced the new brands of Gentleman Jack and Glenmorangie for the company. Built the Bushmills brand into the biggest selling Irish brand in Chicago.
  • Brown-Forman Beverages Worldwide
    Regional Chain Store Manager
    Brown-Forman Beverages Worldwide 1986 - 1987
    Managed all chain store sales of BFBW spirits brands of Jack Daniel's, Southern Comfort, Martell Cognac, Early Times, and Korbel Brandy. Managed sales team of 3 reps and covered the states of Southern California, Arizona, and Nevada. Key accounts included but not limited to, Lucky's, Stater Bros., Liquor Barn, and Ralphs.
  • Bf Spirits
    Assistant To The Regional Director - Region Iii
    Bf Spirits 1984 - 1986
    Southern California, Arizona, Nevada, Colorado, New MexicoCollaborated with the Regional Director and managed 7 sales managers in region. Oversaw all office functions and development of computer reports including Lotus 123. Managed all corporate headquarter functions with regional office, including brand budgeting, manpower and corporate policy. Region included Hawaii.
  • Bf Spirits
    Merchandiser
    Bf Spirits 1983 - 1984
    merchandising in key independents and chain accounts
  • Jerry L. Pettis, Loma Linda
    Property Manager
    Jerry L. Pettis, Loma Linda 1977 - 1983
    Managed 3500 line items for stock control. Coordinated with purchasing and warehouse managers to ensure no out of stocks in hospital
  • Ft. Riley, Kansas
    Stock Control And Accounting Specialist
    Ft. Riley, Kansas 1974 - 1977
    Quartermaster and supply specialist for military aircraft

Mario Nelson Skills

Marketing Management Marketing Brand Management Marketing Strategy Market Planning Advertising Management Sales Management Sales Leadership New Business Development Brand Development Event Management Strategic Planning Budgets Integrated Marketing Social Media Marketing Team Building Retail Marketing Communications Social Media Business Development Competitive Analysis Selling Sales Operations Project Planning Customer Service Account Management Time Management Wine Key Account Development Pricing Public Relations Product Development Social Networking Public Speaking Budgeting Analytics Program Management Key Account Management Event Planning Marketing Research Category Management Market Research Merchandising Promotions Customer Relations Coaching Business Planning Inventory Management

Mario Nelson Education Details

Frequently Asked Questions about Mario Nelson

What company does Mario Nelson work for?

Mario Nelson works for Gwinnett Technical College

What is Mario Nelson's role at the current company?

Mario Nelson's current role is Adjunct Instructor - Marketing Management.

What is Mario Nelson's email address?

Mario Nelson's email address is ma****@****ast.net

What schools did Mario Nelson attend?

Mario Nelson attended California State University-San Bernardino, California State University-San Bernardino, Riverside City College, Kansas State University, Us Army Quartermaster School.

What are some of Mario Nelson's interests?

Mario Nelson has interest in Collecting Antiques, Exercise, Sweepstakes, Home Improvement, Reading, Sports, The Arts, Actor In Movie " Hair, Home Decoration, Electronics.

What skills is Mario Nelson known for?

Mario Nelson has skills like Marketing Management, Marketing, Brand Management, Marketing Strategy, Market Planning, Advertising, Management, Sales Management, Sales, Leadership, New Business Development, Brand Development.

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