Mario Nelson Email & Phone Number

Lawrenceville, Ga, Us

Prepare and deliver lecture and lab course material in the Marketing Management and Business programs. Evaluate students' progress in attaining goals and objectives. Prepare and maintain all required documentation and administrative reports using appropriate systems.

Subjects include Advertising, Marketing, Sales, Presentations, and Global Business Perspectives

Currently Professor in MBA program. Teaching graduate classes in Marketing Management. Also currently teaching undergrad classes at the Art Institute of Atlanta in the Advertising department: Dynamics of Integrated Marketing

Developed and executed local marketing and sales plans. Managed and trained distributor sales force. Managed product brand portfolio. Managed the collaborative efforts between national brand teams, agencies, and customers. POS development and management. Goal attainment and territory profit. Market promotions and special event activation. Key account calls and channel management in both on- and off-premise accounts. Ensure all market activity with-in state and local laws.

Managed Control State of Virginia and its major customer the Virginia ABC. Made new product and distribution presentations to the VAABC. Called on local Beer distributors for the Jack Daniel’s Country Cocktail and JD beer brand. Coordinated all local sales and marketing plans for all B-F spirits brands. Conducted all special events including activation of all Jack Daniel’s NASCAR promotions. Managed all key on/off-premise accounts in the state. Managed local Brokers and trained sales reps.

Developed and analyzed current and new business for 17 states in Division. Responsibilities included project management, program evaluation, and category management. • Utilized Prospace Development to allocate and increase sales in the ABC stores.Best Sales Division - 2001

Georgia / Florida / South Carolina / Tennessee, Developed and executed the Brand Plans for The Tropical Freezes, JD beer and Ice Breakers brands in chain stores and large independent accounts. Made all chain calls on Publix, Kroger, Winn-Dixie accounts. Managed annual budget process, developed programs and methods to reach sales and profit goals. •Successfully introduced new products and flavors, and trained sales forces in all states on brands.

Illinois, Indiana, Missouri, WisconsinOverall responsibility to execute the brands’ National marketing plans and creation of regional/local marketing plans including sales promotion, public relations, etc. for all channels of marketing for the 8 state region. Wrote and developed POS, advertising, sweepstakes, including all legal approvals, and maintaining brand equity. Division sales increased from 36 million to 54 million dollars in 4 years. • Selected as one of 6 local marketers in the company to develop this new position.

Chicago IL, Managed portfolio of 11 wine and spirits brands in the 8 state region including Illinois, Missouri, Indiana, and Wisconsin. Managed 24 distributors in the region. • Managed a sales team of 7 and won the “Best Sales Team” award in 1990. Introduced the new brands of Gentleman Jack and Glenmorangie for the company. Built the Bushmills brand into the biggest selling Irish brand in Chicago.

Managed all chain store sales of BFBW spirits brands of Jack Daniel's, Southern Comfort, Martell Cognac, Early Times, and Korbel Brandy. Managed sales team of 3 reps and covered the states of Southern California, Arizona, and Nevada. Key accounts included but not limited to, Lucky's, Stater Bros., Liquor Barn, and Ralphs.

Southern California, Arizona, Nevada, Colorado, New MexicoCollaborated with the Regional Director and managed 7 sales managers in region. Oversaw all office functions and development of computer reports including Lotus 123. Managed all corporate headquarter functions with regional office, including brand budgeting, manpower and corporate policy. Region included Hawaii.

merchandising in key independents and chain accounts

Managed 3500 line items for stock control. Coordinated with purchasing and warehouse managers to ensure no out of stocks in hospital

Quartermaster and supply specialist for military aircraft

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Activities and Societies: Founding member of the Black Alumni Association Lifetime member Alumni Association

Bachelor Of Arts (B.A.), Administration

Associate Of Arts (A.A.), Business

Economics

Certificate, Stock Control And Accounting