Marisa Balli Dobbeleare, Mmc Email & Phone Number

Portfolio Management • Managing and driving growth for Higher Ed Liberal Arts Math and Developmental Math Portfolios. • Conducting extensive market research to inform recommended enhancements to the McGraw Hill ALEKS platform and course-specific content revisions to meet market needs. -Qualitative methods: Test plan writing for virtual and in-person research interviews, conducting the interviews, and analyzing via affinity mapping (via Miro and/or LucidChart). -Quantitative methods: Survey creation within Qualtrics software. Creation and analysis of Qualtrics dashboards. • Writing detailed revision and new product plans informed by market research. • Managing the tracking and allocation of project budgets in detail throughout the year. Product Management • Research team co-lead for online homework system product market research • Serving as the voice of the customer to the technical teams on platform enhancement demonstrations pre-release to ensure the changes improve the user experience and serve the market need. • Conducting business acceptance testing prior to pre-release to validate that the enhancements function according to business needs, reporting issues and bugs via JIRA as necessary.Team Support and Collaboration • Partnering across teams (portfolio, product development, marketing, market development, & sales) to ensure overall strategy alignment. • Training peer team members in various research methods as needed: survey writing, dashboard creation, interview best practices, and affinity mapping. • Supporting sales presentations as the expert in new platform enhancements and content revisions. • Creating sales training resources for the products in my portfolio. • Partnering with authors and subject matter experts to create/revise products based on market need.

Dubuque, Iowa

Drove development for General & Intro Chemistry and Physics higher education products both print and digital. Led research efforts to align development decisions with market needs, working closely with portfolio and marketing internal teams as well as instructors.Collaborated with print and digital authors from product launch to printing/going live.

Dubuque, Iowa

Primary responsibilities included managing McGraw-Hill Higher Education LearnSmart and SmartBook development for Astronomy, Chemistry, Engineering, Math, and Physical Sciences. I managed development from launch to live products. I trained Subject Matter Experts in digital authoring and reviewing platforms. I participated in a specialized project group for the launch of new development platforms.

Dubuque, Iowa

Responsible for assisting the Product Developers develop content in various stages of production. I was trained to use the software for the creation of manuscripts, question and test banks, and other learning resources.

Master Of Management - Communication, Communication, General, 4.0 Gpa

Graduated with honors distinction 2/6/2020.

Bachelor’S Degree, English Language And Literature, General, 3.79 Gpa, Magna Cum Laude

Activities and Societies: Loras College Cheerleading Captain, Literary Society President, Legacy Symposium 2016 PresentationEnglish.