Marisa Battistel Email & Phone Number

Australia

Australia

Managing digital strategy for a portfolio of international clients in the allied health sector. Employing best practice for SEM, PPC, and UX to increase the number and value of new patients.

Melbourne, Australia

At GBG we believe everyone should be able to conduct business safely and efficiently, everywhere. We do that by using identity intelligently. With a focus on risk prevention, fraud detection, and customer management, GBG informs business decisions between people and organisations worldwide.I manage marketing strategy and execution for our decision analytic solutions and identity verification tools globally. I lead the marketing team in Melbourne and work with marketing teams in the UK and the USA to enhance our penetration in those regions.

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Working with a small and supportive team I have had the opportunity to take a leadership role in various aspects of the organization, acting as the digital marketing lead, managing internal communications, and playing a key role in business development. My responsibilities include writing and designing unique content that is used to drive engagement across social media platforms and EDM; implementing and evaluating digital advertising initiatives (including SEO and SEM) using relevant analytics tools; and creating brand management resources used for client care and internal marketing initiatives.Working collaboratively with members of the Petplan Team I have been instrumental in introducing greater standards in community management and client care, utilising CRM software to streamline our interaction with clients.

Calgary, Alberta

Within the marketing department my focus was split between national and local projects. Nationally I participated in event planning and execution; menu creation, launch and guest response analysis; B2C marketing initiatives; consumer behaviour data collection and analysis. At a local level I worked independently and as part of a team to manage in-store events designed to attract new guests, strengthen current guest relationships, and drive immediate and long standing sales. As Gift Card Coordinator I managed the Gift Card program for Moxie's, Chop and Shark Club including production, internal and external sales, and promotion. Sales increased by 110 percent in my time as Gift Card Coordinator. I also launched the redesign and implementation of a training program to delegate basic responsibilities to other individuals.

Collaborated with a team of administrators and business executives on projects designed to increase member involvement within the association and to promote the role that information technology professionals play in the business sphere.Performed administrative tasks to maximize the company's efficiency and effectiveness of communication with its clients and associates. Assisted in the creation of a variety of marketing media using Microsoft Office Suite, Acrobat and Photoshop. Utilized online platforms including Facebook, Twitter, YouTube, LinkedIn and SurveyMonkey to promote individuals, companies and events.

Certificate In Innovative Leadership, Busineess

Bachelor Of Art And Social Sciences, Psychology, English, Communications