Marisa Mikrut Email & Phone Number

London, Gb

New York, Ny, Us

• Determined the strategic market positioning for advanced advertising technology next-gen solutions. Identified and communicated core differentiators and core value propositions tailored to target client sets grounded in market intelligence and predictive future-focused analyses• Defined and led the go-to-market strategy for supply-side clients, serving as the executive lead of revenue-driving next generation solutions. Oversaw the execution of this strategy across cross-functional teams and collaborated with major TV programmers, distributors, and resellers to ensure successful market adoption and product launch• Drove business development efforts through deep user pain point understanding and commercial need analysis. Facilitated collaborative discussions with clients to address client needs and recommended solutions, thereby identifying product-specific requirements crucial for fostering the adoption of new solutions. Leveraged subject matter expertise across product management, product commercialization, product marketing, media and advertising to collaboratively shape client-facing roadmaps• Was responsible for identifying opportunities aligned with specific client user personas and creating marketing and sales materials. These resources were instrumental in generating interest, attracting investments, and driving the adoption of solutions. Empowered sales teams and collaborated with Marketing and Communications teams to drive successful new technology launches and impactful press announcements

New York, Ny, Us

• Led product planning efforts and ensured in-market adoption through the development of robust commercial strategies. Utilized comprehensive business analytics and market fit recommendations to drive success• Provided valuable technology advancement recommendations grounded in data-driven insights derived from market analysis and product usage analytics• Played a pivotal role in shaping the product strategy, particularly for native DSP bidding technology integrated into the core ad server, advanced programmatic technology, and direct deal supply and demand marketplace technology• Acted as the subject matter expert for supply-side advertising technology, offering deep knowledge and insights in this domain to inform strategic direction and decisions

New York, New York , Us

• Drove strategy, product development and implementation for three separate verticals; products include automated content orchestration systems, enterprise service bus integration applications, and AI/ML solution implementations• Managed engineering, product and QA team workloads and deliverables• Identified, strategized and determined scope for product enhancements and overall supply chain optimization opportunities• Ensured broadcast executive management understood overall development initiatives, cloud-based technology and product positioning and strategy

New York, New York , Us

• Oversaw product development and implementation for ViacomCBS's Media Supply Chain• Was responsible for technical features, roadmaps and application enhancement for supply chain products• Identified and implemented opportunities for automation and system enhancement to further enhance ViacomCBS's overall technology strategy• Expert on cloud-native services implementation specializing in AWS cloud infrastructure• Served as Scrum Master for Agile SDLC group• Built training and development program for both operations and engineering

New York, Us

• Responsible for 24-hour content strategy, post-air analytics and ratings analysis• Led strategy consultant on Power BI data visualization development tool to be used by US networks groups. Data visualization includes Nielsen ratings and analysis, predictive scheduling features and a comprehensive repository of competitive development and production projects for key TV Networks. Head liaison to communicate product and enhancements to the non-technical network departments• Helped to communicate content strategy to all key network departments• Oversaw competitive project tracking and provides counter-programming recommendations for key true-crime competitive set and larger TV landscape• Managed content inventory of 7000+ episodes including metadata management and integrity. Tracked inventory across internal systems and manages communication to Nielsen reporting to ensure program accuracy and delivery of ratings• Collaborated with non-linear and digital teams to support cross-platform brand development • Liaised between Development, External Listings Services, Digital Media, Communications, Ad Sales, Pricing & Planning, and Marketing teams

New York, Us

• Was responsible for program planning & scheduling, content strategy & analysis, and ratings analysis• Managed input and accuracy of 24-hour program schedule• Ensured all systems and schedules are up-to-date and accurate with all program information• Liaised between Media Logistics, Commercial Operations, Ad Sales, Media Planning, Production, Development, External Listings Services, Digital Media, Communications, and Marketing teams• Provided competitive insight and analysis for cable, broadcast, and streaming networks

New York, Us

• Built, revised and maintained sales proposals for Account Executive• Was responsible for monitoring delivery and stewarding deals• Collaborated with pricing and planning team for inventory pricing and priorities for both upfront and scatter deals• Worked closely with Sales Assistants, Account Executives, Senior Management, Commercial Operations, Pricing and Planning, Inventory Management, Programming, and Direct Response departments

New York, Us

• Liased for multiple advertising agencies• Was responsible for deal maintenance including allocations, flighting, revisions and rebookings, restricted program list maintenance and ensuring client satisfaction for all national advertisement deals on Investigation Discovery• Worked closely with Account Executive and Sales Planner, as well as Commercial Operations, Programming, and Direct Response departments

New York, Us

New York, Us

Executive Master'S Of Science, Technology Management

Bachelor Of Arts (B.A.), American Studies: Cultural Politics, Political Science: Public Policy