Marisa Borek Email & Phone Number

Raleigh, Nc, Us

Boston, Massachusetts, Us

Ensure customers achieve business value throughout their lifecycle journey, leading the adoption of licensed products for optimal return on investmentRecommend and execute joint success plans with a diverse portfolio of customers, culminating in business reviews shared with senior leadership to highlight progress, wins, and future recommendationsCapture and evaluate metrics and KPIs against key benchmarks, contributing to the success of a $3.9 million book of businessDeveloped a value realization ROI calculator, facilitating the enablement of the Customer Success team and enhancing their ability to utilize the tool effectivelyCoordinated Customer Success breakout forums, taking the lead in organizing mentor teams for future sessions, fostering peer mentorshipLed peer Office Hours learning series, promoting knowledge sharing within the team and ensuring a collaborative environmentCreated an enablement deck for EC customers, significantly increasing tool adoption upon purchase in the scaled segmentDeveloped a streamlined process to ensure smooth transitions between Account Executive (AE) and Customer Success Manager (CSM) teams, optimizing customer experiences

Boston, Massachusetts, Us

Ensures the customer is achieving business value for every stage of their customer lifecycle journey.Leads the adoption of all licensed products and ensures the customers are receiving business value and return on investmentRecommends and executes joint success plans with portfolio of customersExecutes business reviews up through senior leadership to share progress, metrics, wins and product & service recommendations for the futureCaptures metrics and KPIs and evaluates against key benchmarksHelps customers plan and execute a digital shelf programEvangelizes customer success stories and customer success systems and processes

Holly Springs, Nc, Us

Managed and executed Klaviyo email implementation, increasing ROI 10x in first month Grew email subscribers by 210% in 6 months, utilizing automated flows and improving engagement to boost open rates Developed a cross-departmental Excel template to consolidate data collection processes and simplify new product creationOptimized processes to enable new product initiatives for eCommerce partnersWorked cross-functionally on branded consumer-facing Shopify sites, launching new sites and managing Sellercloud to maintain accurate pricing and inventory data across platformsImproved and maintained Salsify PIM platform integrity, increasing automation via workflows and formulasImplemented new Salsify API channels to deliver content accurately and efficiently, increasing speed to market Owned content delivery relationships with eCommerce partners and executed all updates

Head of Salsify PIM implementation project and system maintenanceLaunched redesigned website with SEO optimization and BazaarVoice connectionDirected copywriting initiative to optimize all existing copy with SEO keywordsManaged BazaarVoice campaign, increasing average order value by 31% in first month

Created and implemented new online item setup SOPProduct development assistance, including app testing for a new productInitiate RFQ for new products, communicate with sourcing to cost and quoteSupport sales team through use of Salsify to set up new items and refresh existing contentCreate a handling fee for warranty claim items, implement collection on Shopify site, and train warranty support team to use Shopify back endE-commerce order managementFacebook, Instagram, and email marketing management

Philadelphia, Pennsylvania, Us

Network with NC State sororities and fraternities to facilitate orders between chapters and the Account ManagerCommunicate customer expectations to Account Manager and find creative solutions to customer designs and problemsPromote company through strategic marketing efforts on social media, including Facebook and InstagramDevelop sales strategy alongside Area Sales Manager and create branded posts for national sorority’s Facebook page to generate sales and push email subscriptions Generated $32,000 in gross sales from May 2018 to date

Raleigh, Nc, Us

Corrected images of canvases using Photoshop to create a more clear and cohesive look for new online product listings and promotionsSorted and created website categories through Magento and Shopify platforms to maximize ease of use for customers onlineIdentified images on website to be reshot in order to fit branding or better represent the product to the customerShip client orders, including promotional flyers to advertise store events and new seasonal products

Dublin, Ohio, Us

Designed t-shirts and other apparel for sorority events using online platform while adhering to a pre-planned budget to create apparel and meet event deadlinesSold apparel to raise money at philanthropic events for Reading is Fundamental

Created FAQ page in Shopify site to simplify the customer shopping experience and reduce questions to customer service representativesEstablished email marketing campaigns with existing subscribers, and instated plans to gain new subscribersObtained Google AdWords certification with specialty in Shopping to better promote products and boost salesIncreased customer engagement by identifying social media needs and establishing pages on Facebook and Yelp platformsVisited New York showroom to plan and manage layout for upcoming market showcaseAnalyzed product development samples and recommended construction revisionsParticipated in trend shopping with Director of Product Development to inspire creation of new productsCreated RFQ in Excel and communicated information about new samples to factories

Duncan, Sc, Us

Established contact with sorority and fraternity officers to facilitate orders between chapters and the Account ManagerGenerated business by opening 2 new accounts with sorority chapters on campusCreated branded posts for national sorority’s Facebook page to encourage email subscriptions and generate apparel sales

Analyzed product development samples and recommended construction revisionsManaged production samples and communicated with overseas vendorsIncreased customer engagement by identifying social media needs and establishing pages on Facebook and Yelp platformsRan POS reports, analyzed the data, and outlined sales trends using Microsoft ExcelConducted competitive market analysis to establish MSRP’sOrganized and updated data and graphics for the creation and launch of corporate websiteDesigned and wrote instructions for user manuals and other packaging needsCreated new marketing copy for online listings and revised existing copyMaintained sales tools such as master catalogs and price lists, and created boards for sales meetingsCompleted item set ups for retailers such as JC Penney and Wal-Mart

New York, New York, Us

Wrote monthly articles and blogged about campus fashion findings Shared and promoted articles on social media platforms to direct traffic to articles

San Francisco, Ca, Us

Interpreted customers’ needs to exceed sales goals and trained new employeesWeekly leader in opening new Old Navy credit card accounts to increase customer retention