Marisa Ferrari Email & Phone Number

Dunedin, Otago, New Zealand

Dunedin, Otago, New Zealand

Manage projects from brief to delivery across multiple brands for campaigns in New Zealand and Australia. Conduct ongoing market research and analysis to evaluate trends and competition ventures. Nurture media contact relationships and media placements in Australia and New Zealand

Melbourne, Victoria, Australia

Responsible for driving the international marketing strategy including digital marketing, while supporting internal stakeholders and customer relations. Leading a team of content creators that collaborate to develop new advertising strategies, as well as leading the partner programs initiative and affiliates.

Camberwell

Orchestrated production of marketing strategies that promote ACER as the leader in the education industry. Conceptualized and executed advertising content to drive lead generations and sales. Managed analytical reporting on key performance indicators from online advertising and social channels. Developed and implemented quarterly and annual marketing strategies including advertising, revenue goals and cross departmental budgets.AchievementsIncreased registration sales by 140% to international Research Conference 2018Increased participation by 87% to the 2018 International Mathematical Modeling Challenge though the development and implementation or UX focused advertising and awareness campaigns.Development of ecommerce strategy that increased customer database by 50%, increased customer engagement by 15%.

San Francisco Bay Area

Responsible for development and execution of creative marketing activities and projects across 9 internal departments to meet company objectives. Leading a team responsible for driving traffic to corporate website by creating compelling and appealing digital content and material. Experienced in event management including the annual culinary fundraiser of 1000+ people.

San Francisco Bay Area

Manage, traffic and track all work orders across six internal departments Work with programmers across six internal departments to meet all production deadlinesProof copy for printed and online collateralGenerate pricing and estimates with outside vendors for all print projects and advertisingAssist with budget preparation and maintain marketing budgets across six departments

Sausalito

Managed event communications among all internal markets, event managementOperated all blogger communications, invoicing and partnerships for event promotionsFulfill business partnerships from start to end locally and nationally to ensure timely production of projectsBuild and maintain ongoing partnerships with necessary media outletsConduct new market launches and market research for D.C., Atlanta, Denver and Boston.Manage local partnerships and in market media sponsorshipsPerform SEO keyword optimization and link building strategiesUpdate website, content and event management on WordpressAdminister weekly blog posts onto three platforms; SF Gate, Yahoo Shine and Oregon LiveDrive social media campaigns across all Social Media channels (Facebook, Twitter, Pinterest, StumbleUpon, Google+)

Petaluma, Ca

Lead organizational events such as hosting food shows, international customer trips for 95 attendees, special events management and co-op advertising programs. Managed 2011 and 2012 company picnics.Designed and produced ongoing monthly flyer entailing a 12 page magazine featuring our manufactures. Managed, developed and implemented customer driven marketing initiatives through Facebook, LinkedIn, Twitter and Pinterest. Operate social media campaigns. Created comprehensive sales and advertisement material for all sales staff.Fostered ongoing relationships with our manufacturers and brokers for easy information exchange and business support.

Assisted Business Development DirectorHandled professional fund raising, event coordination, computer applications, event logistics, and generated vendors for events.Made cold calls to companies to ask for their products/services for our events.