Marisa Mathews Email & Phone Number

Tampa/St. Petersburg, Florida Area

• Served as lead on several accounts including agency’s largest client, managing $700K+ in annual sales• Organized 40+ simultaneous projects using project management software while maintaining attention to detail, timelines, and budget• Served as liaison and promoted collaboration across internal teams and clients• Understood customer’s needs and developed strategic plans to support customer success• Managed all aspects of campaigns, including web design and development, digital marketing, email automation, radio, video production, traditional print, public relations, CMS, CRM, and moreMarketing Skills:Email Marketing: MailChimp, Emma, FishbowlCRM: Suite CRM, SharpspringCMS: WordPress, Umbraco, Sitecore, BigCommerce

Tampa/St. Petersburg, Florida Area

• Increased portfolio’s revenue by 18% • Spearheaded initiative to drive 10%+ increase in portfolio’s business year over year• Developed $100K annual comprehensive marketing plans• Provided strategic support with key stakeholders within customer organizations• Provided hotel-level support by managing projects, budgets, and digital marketing through email campaigns, SEO, SEM, offers/promotions, photography, online advertising, and social media recommendations• Managed portfolio's CMS and online presence through local listings, online reputation platforms, and online travel agenciesPortfolio consisted of Marriott, Hilton, Starwood, Hyatt, Choice, IHG, and independent hotels Hyatt Digital Advisory Committee MemberHyatt Web Studio Certified

Tampa/St. Petersburg, Florida Area

• Executed marketing tactics in SEO, SEM, email marketing, and social media management, while monitoring performance and creation of monthly digital marketing reports• Coordinated and produced corporate marketing communications including client case studies, podcasts, slidecasts,YouTube videos and other content supporting marketing initiatives• Managed and contributed to the corporate blog program while supporting and maintaining the integrity of Bayshore Solutions website, collateral and other content for both internal and external exposure• Supported in executing marketing campaigns and initiatives including research & drafting for specific campaigns, events, webinars/webcasts and other marketing tactics• Served as company CMS, CRM, and email manager subject matter expertGoogle Advertising Fundamentals Certified

Tampa/St. Petersburg, Florida Area

• Managed and implemented the production, distribution and performance reporting of newsletters, podcasts, client surveys, collateral and other content for both internal and external audiences• Corporate website quality assurance through administration of Bayshore Solutions’ CMS; monitoring, reporting and supporting Google Analytics performance metrics tracking on the site• Produced weekly web-optimized media releases to achieve SEO and publicity objectives, reported on media relations results and maintain media relations database• Coordinated, developed and implemented client case studies, industry award submissions and corporate content marketing initiatives • Executed marketing campaigns including communications outreach, events, speaking engagements, webinars/webcasts and other marketing tactics • Administered and maintained marketing Salesforce CRM, email manager and database • Provided client-services and marketing lead generation support including communications, scheduling, documentation administration, event coordination, collateral assembly and distribution and business development support

London, England

• Built and populated content for corporate website by conducting SEO & keyword research, writing content and HTML, editing images and implementing content on Interxion’s CMS• Used eMarketing automation tool, Emarsys, to set up campaigns in 11 markets across Europe, tracking click through and reporting on ROI • Produced and implemented European wide surveys and inquiry forms • Created graphics & ‘mind maps’ to support corporate newsletter in 6 languages and worked with field to synchronize distribution, including list management, de-duplication and execution• Developed copy for newsletters and press releases as well as gained exposure to PR agency management • Conducted in-depth analysis of competitor awards/ accreditations to build stronger value proposition in energy efficiency• Led and developed full-scale project plans and responsible for several cross-company projects at a time• Developed content for eMarketing, newsletter and print campaigns from creation to production and dissemination across multiple markets

Tampa, Fl

• Maintained and developed engaging language for St. Pete Times Forum social media websites to expand fan base• Worked directly with press and media relations for several concerts and events• Planned and executed promotional show event in venue restaurant for 50+ attendants• Produced a range of graphics for events and concerts for St. Pete Times Forum website, Facebook and internal arena advertising• Created event flyers to advertising upcoming events for distribution throughout arena

Tampa, Fl

• Designed and implemented print advertising for local Tampa newspaper and magazine• Created display posters to present a wide range of product lines sold in store • Improved company’s branding with new stationary, gift certificates, price tags and other branding materials

New York, Ny

• Gathered reference images, inspiration, and materials for product, pattern, packaging and graphic design• Ideated product lines, product concepts and showrooms with development of Country Living outdoor furniture fabrics• Supportive role in styling and executing Seventeen bedding photo shoot including sourcing, DIY projects and design• Created presentation boards and decks to support brand extension efforts

Tampa, Fl

• Built Student Productions website using external webpage creation site • Promoted Student Productions as an organization using traditional, online and creative advertising• Oversaw a budget of $50,000 to ensure ethical spending of student fees within marketing department• Coordinated and planned events to entice 6,000+ students to join and partake in organization’s events• Led a committee of 10 members to assist with marketing efforts and campus entertainment• Redesigned Student Productions logo and additional collateral materials, as well as planned and executed a new logo launch party event for 300 students

New York, Ny

• Developed and published creative layouts for Internet advertising division within the company• Researched packaging options for client sales promotions direct mail• Redesigned Internet advertising division web page; researched and applied stock images to communicate concepts

Dual Bachelor Degrees, Advertising & Public Relations, Graphic Design, Minor In Communications

Activities and Societies: Tampa Ad Connection, Student Productions, Residence Hall Association, E.L.I.T.E. (Educating Leaders in Today’s.

Study Abroad, Cousework Included: Art History, Photography & Advertising Art Direction