Head Of Public Relations
Current🔷 Reporting into the CMO and charged with leadership accountability for strategy alongside agency management for 5 PR departments including brand, corporate communications, thought leadership, internal communications, and crisis management. 🔹 Spearheaded the development and implementation of a comprehensive communications strategy; increased coverage volume growth by 103% with nearly $1B in advertising value equivalency during current tenure for the Liquid I.V. brand; generated earned media coverage in 61% of the articles associated with the hydration category.🔹 Led Liquid I.V. through preventative crisis situations.🔹 Garnered a higher number of mentions for key messages pertaining to “innovation” and “electrolytes,” which was 18% more than major competitors.🔹 Pioneered the launch of the first thought leadership program for the brand, which included the strategies most notably for the CEO and CMO.🔹 Supported the strategy for global while remaining true to brand values across multi-market expansion.🔹 Served on the go-to-market team responsible for increasing brand awareness of 46% among all age groups in the US.🔹 Introduced re-targeting campaign on the energy product; exceeded expected averages and received over 236 pieces of coverage.🔹 Partnered with cross-functional teams across Consumer Insights, Impact, Sales, Partnerships & Activations, Influencer, and Digital Marketing to create robust storytelling opportunities for brand and leadership/executive team.🔹 Led negotiations and built out a strategy to open a celebrity department; managed/oversaw celebrity-oriented campaigns from identification of a fitting celebrity for the KPIs associated with each bespoke campaign; negotiated million+ contracts for celebrity campaigns; facilitated organic seeding campaigns to celebrity talent.
