Marisol Torres

Marisol Torres Email and Phone Number

Head of Public Relations at Liquid I.V. 💧Public Relations Expert ➡️ Strategic Communications in Brand, Corporate, Thought Leadership, & Crisis ➡️ Celebrity & Influencer Strategy ➡️ Content, Branding & Messaging @ Liquid I.V.
Marisol Torres's Location
Los Angeles, California, United States, United States
Marisol Torres's Contact Details
About Marisol Torres

🔹 Bilingual strategic marketing and communications leader who is valued for establishing high-performance marketing and communications cultures, leading communications initiatives, triggering action, creating visions, and driving creative storytelling. I inspire a forward-thinking approach for the execution of brand, corporate, thought leadership, and crisis communications strategy that enhances brand awareness and communicates key messages and stories to audiences. Unlocking the potential of brands through strategic communications that position brands and executives as thought leaders in the industry.----⭐ Communicative: I pride myself in being able to tailor my messaging to different audiences to articulate ideas clearly and listen actively internally and externally.⭐ Problem-Solver with Critical Thinking: I have a love for crisis communications because the challenge of problem-solving and critical thinking comes naturally to me. I calmly and effectively analyze situations, identify root causes, and develop rapid, innovative solutions in challenging and ambiguous environments.⭐ Adaptable: I am adaptable to change and thrive in dynamic environments. I embrace new challenges and remain resilient in the face of setbacks. I navigate uncertainty and capitalize on emerging opportunities.⭐Leader & Influencer: I see a vision, take initiative, and love to inspire and motivate others. I lead by example, empower team members, and foster a culture of collaboration and accountability. I build consensus while driving efficient results through persuasion and negotiation.⭐ Emotionally Intelligent: I foster positive and empowering working relationships while showing empathy.⭐ Resilient: I consider myself resilient in the face of challenges and setbacks. I persevere in the pursuit of my overall goals while maintaining a positive attitude and bouncing back from failures with renewed determination.----✅ Strategic Marketing & Communications Leadership✅ Thought Leadership & Awareness Building✅ Global Communications Strategy✅ Corporate Reputation & Brand Purpose✅ Branding & Messaging ✅ Content & Messaging Strategy✅ Editorial Affiliate Strategy ✅ Social Media Risk Analysis & Influencer Relations✅ Crisis & Issue Communications✅ Earned Media✅ Executive Leadership & Visibility✅ Data-Driven Insights & Trend Analysis✅ Stakeholder Management✅ Internal & External Comms✅ Agency Relationship Management✅ Development of PR Narratives & Press Materials

Marisol Torres's Current Company Details
Liquid I.V.

Liquid I.V.

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Head of Public Relations at Liquid I.V. 💧Public Relations Expert ➡️ Strategic Communications in Brand, Corporate, Thought Leadership, & Crisis ➡️ Celebrity & Influencer Strategy ➡️ Content, Branding & Messaging
Marisol Torres Work Experience Details
  • Liquid I.V.
    Head Of Public Relations
    Liquid I.V. Mar 2022 - Present
    El Segundo, California, Us
    🔷 Reporting into the CMO and charged with leadership accountability for strategy alongside agency management for 5 PR departments including brand, corporate communications, thought leadership, internal communications, and crisis management. 🔹 Spearheaded the development and implementation of a comprehensive communications strategy; increased coverage volume growth by 103% with nearly $1B in advertising value equivalency during current tenure for the Liquid I.V. brand; generated earned media coverage in 61% of the articles associated with the hydration category.🔹 Led Liquid I.V. through preventative crisis situations.🔹 Garnered a higher number of mentions for key messages pertaining to “innovation” and “electrolytes,” which was 18% more than major competitors.🔹 Pioneered the launch of the first thought leadership program for the brand, which included the strategies most notably for the CEO and CMO.🔹 Supported the strategy for global while remaining true to brand values across multi-market expansion.🔹 Served on the go-to-market team responsible for increasing brand awareness of 46% among all age groups in the US.🔹 Introduced re-targeting campaign on the energy product; exceeded expected averages and received over 236 pieces of coverage.🔹 Partnered with cross-functional teams across Consumer Insights, Impact, Sales, Partnerships & Activations, Influencer, and Digital Marketing to create robust storytelling opportunities for brand and leadership/executive team.🔹 Led negotiations and built out a strategy to open a celebrity department; managed/oversaw celebrity-oriented campaigns from identification of a fitting celebrity for the KPIs associated with each bespoke campaign; negotiated million+ contracts for celebrity campaigns; facilitated organic seeding campaigns to celebrity talent.
  • Hawke Media
    Senior Public Relations Manager
    Hawke Media Jun 2021 - Mar 2022
    Santa Monica, California, Us
    🔷 Reported into the CEO and drove strategic narratives, asset development, press outreach, and media partnerships surrounding campaigns, events, corporate communications, and thought leadership opportunities.🔹 Strategized, developed, and approved bylines on behalf of CEO on AdAge, Rolling Stone, and Forbes Council. 🔹 Managed CEO’s podcast strategy and cultivated celebrity and influencer relationships for speaking events and campaigns.🔹 Acted as a spokesperson on behalf of CEO and brand.
  • Ihpr
    Senior Public Relations Manager
    Ihpr Mar 2020 - May 2021
    Los Angeles, California, Us
    🔷 Strategized compelling narratives for executive/leadership teams, brands, and products. 🔹 Challenged with developing and executing forward-thinking strategic communications plans surrounding community building, brand partnerships, activations, thought leadership, and storytelling.🔹 Created a thought leadership department and led brand communications for Jennifer Fisher, Anna Sheffield, and Eddie Bauer.
  • Chapter 2
    Senior Vip & Public Relations Manager
    Chapter 2 Oct 2018 - Mar 2020
    New York, Ny, Us
    🔷 Secured organic/paid partnerships with strategically chosen talent while leading brand communications for up to 12 accounts. 🔹 Organized and executed various high-profile events including NYFW, PFW, Press Previews, and All-Star Weekend.🔹 Established the influencer and celebrity programs while expanding the thought leadership department for diverse brands including RHUDE, Reese Cooper, and No Sesso.
  • Frilly, Inc.
    Senior Vip & Public Relations Manager
    Frilly, Inc. Sep 2017 - Oct 2018
    🔷 Created PR/VIP and Influencer/Creator departments. 🔹 Devised and implemented brand communications strategy inclusive of global strategy efforts.🔹 Oversaw internal and external (B2B/B2C) brand messaging to communicate authentic brand image.
  • D'Orazio & Associates
    Senior Publicist
    D'Orazio & Associates Mar 2017 - Aug 2017
    Beverly Hills, Ca, Us
  • Michele Marie Pr
    Publicist
    Michele Marie Pr Aug 2013 - Feb 2017
    West Hollywood, California, Us
  • Penelope Francis & Company
    Junior Publicist
    Penelope Francis & Company Jul 2012 - Aug 2013

Marisol Torres Skills

Fashion Styling Merchandising Social Media Visual Merchandising Social Networking Apparel Press Releases Trend Forecasting Trend Analysis Management Public Relations Inventory Control Powerpoint Social Media Marketing Microsoft Office Event Planning Facebook Microsoft Excel Microsoft Word Advertising Event Management

Marisol Torres Education Details

  • Fidm
    Fidm
    Management And Operations
  • Fidm
    Fidm
    Merchandising & Marketing

Frequently Asked Questions about Marisol Torres

What company does Marisol Torres work for?

Marisol Torres works for Liquid I.v.

What is Marisol Torres's role at the current company?

Marisol Torres's current role is Head of Public Relations at Liquid I.V. 💧Public Relations Expert ➡️ Strategic Communications in Brand, Corporate, Thought Leadership, & Crisis ➡️ Celebrity & Influencer Strategy ➡️ Content, Branding & Messaging.

What is Marisol Torres's email address?

Marisol Torres's email address is ma****@****ail.com

What is Marisol Torres's direct phone number?

Marisol Torres's direct phone number is +170189*****

What schools did Marisol Torres attend?

Marisol Torres attended Fidm, Fidm.

What are some of Marisol Torres's interests?

Marisol Torres has interest in Poverty Alleviation, Health.

What skills is Marisol Torres known for?

Marisol Torres has skills like Fashion, Styling, Merchandising, Social Media, Visual Merchandising, Social Networking, Apparel, Press Releases, Trend Forecasting, Trend Analysis, Management, Public Relations.

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