Marissa Azzara Email & Phone Number

Davis, Ca, Us

San Francisco, California, Us

San Francisco, California, Us

Seattle, Washington, Us

Collaborated across the org to prioritize and execute most impactful work. • Built features that increased accuracy of payments to Zillow by 55% and timeliness by 350%• Coordinated team of 7 engineers, mobile teams, design & research to continuously release features to Zillow’s most important customers• Drove 6 month project to reduce significant tech debt, simplify product experience and enable speedier feature delivery

Emeryville, Ca, Us

Responsible for the strategy, roadmap and delivery of the real estate CRM, a platform used by thousands of agents within Realogy, a Fortune 500 company. • Led a cross-functional team of Design, UXR, Engineering and QA to listen to users, prioritize features, define and execute requirements.• Through agile development, consistently released features, big and small, every two weeks, and increased NPS by 20+ points from October 2017 to January 2019.• Launched new daily update of business insights that drove 30% increase in customer engagement with the platform.• Delivered redesigned agent dashboard that earned 20 point increases in customer satisfaction, usability and learnability scores.

Emeryville, Ca, Us

Led the Engagement and Product Marketing team to drive product understanding, usage and satisfaction of agents across four of the top real estate brands: Coldwell Banker, Century 21, Better Homes and Gardens Real Estate and ERA. • Acted as an advocate for the customer with the Product team, and as an evangelist of the product through direct interaction with our users at events such as the annual real estate brand conferences and through regular participation on our Community boards.• Collaborated with Product, Customer Success, Training and leaders within our real estate brands to create materials to drive user adoption.• Owned communication of product launches and regular releases using various marketing channels (in-app communications, Community boards, social media, email campaigns).

Emeryville, Ca, Us

Managed cross functional projects and drove them from conception to launch. • Collaborated with Product Managers and Operations to develop and deploy plan to quickly launch our product across Realogy’s brands to hundreds of their franchisees.• Created launch training, product documentation, videos, and self-help center.• Responsible for formation of online community to support and engage users, with gamification and peer-to-peer support, and managed transition to Support team.• Leveraged mix of in-app messaging, user blog and email campaigns to drive toolset adoption and productivity.

Emeryville, Ca, Us

Launched new features and an entirely redesigned business product to users, who relied on our platform to meet their daily business goals.• Responsible for product marketing of redesigned platform and training of all users.• Created blog articles, email content and produced videos to support new platform and regular release of new features.• Increased new Agent Ratings feature adoption from 5% to 95% with mix of targeted marketing and hands on communications.• Drove utilization for new Agent Insights feature to 40-50% through contests, user panel discussions, in-app, email and blog marketing.

Bachelor Of Science

Education record