Marissa Glover Email & Phone Number

Craft marketing plans and brand strategies for clients; lead a team of writers; work in tandem with Art Director to ideate and develop creative initiatives for B2B and B2C companies.

• Develop content strategy, research SEO keywords, and write long-form content for websites• Work directly with the creative team, account managers, and clients to create original,strategic content that clearly conveys the key message targeting the client’s prospects• Develop strategic content calendars for clients operating in a variety of industries• Write long-form blog and newsletter content; write short-form social media posts, digital ads, video scripts, email campaigns, landing page copy, and more• Actively participate in planning meetings, identify upcoming opportunities, and brainstormcreative ideas• Brainstorm ad concepts for videos, billboards, social media campaigns, print materials, etc.with the creative team• Participate in and gather insights from our new client discovery process, which oftenincludes competitor research, personal interviews with stakeholders, and focus groups• Plan and facilitate knowledge-sharing sessions with other members of the writing team• Edit a variety of copy from other members of the writing team

Florida, United States

PROJECT MANAGEMENT:• Manage day-to-day operations of client accounts including strategic campaigns, events, planning, reporting and more to meet and exceed client expectations• Build and maintain strong, long-lasting client relationships• Ensure the timely and successful delivery of our marketing solutions according tocustomer needs and objectives• Develop tactical project elements, including creative strategy briefs, timelines,budget estimates, research, and program analysisCLIENT RELATIONSHIP MANAGEMENT:• Serve as the lead point of contact for all customer account management matters• Negotiate contracts, determine areas to grow business within existing accounts andclose agreements to maximize profits• Develop new business with existing clients and/or identify areas of improvement• Plan and lead client meetings on a regular basis to communicate statusINTERNAL COMMUNICATION AND STRATEGY:• Work hand-in-hand with our creative team to develop programs and strategies tosupport clients’ needs• Ensure internal team has sufficient project direction, assets, and time to meet all necessary deadlines• Manage work calendars for team of creatives• Develop strategies that utilize traditional media, PR, influencers, and digital/socialmedia• Oversee social media content creation and ideation for book of business• Work with internal team in the development of creative strategy briefs, timelines,budget estimates, research, and program analysis• Communicate client changes, needs and strategy across all departments (accountmanagement, creative, accounting, operations, etc.)NEW BUSINESS SUPPORT:• Participate in new business development efforts including market and persona research and creation of presentations, taking new client meetings, etc.• Follow up with perspective clients, providing detailed contracts, sitemaps, and SOW proposals

13 years in Education: With 6 years as full-time faculty at Saint Leo University, Glover created and delivered (on-ground, online, and hybrid) courses in public speaking, rhetoric, and professional writing, routinely published and presented original work and research in peer-reviewed journals and at state and national conferences, and served on various committees including curriculum design and DEI. Among other honors, Glover was elected to a 3-year term on the Florida College English Association Board and named a Distinguished Educator by the FLDOE. Prior to this, Glover taught writing at the University of South Florida for several years, where she also worked in the Writing Studio. Finally, Glover worked as a learning design coach and literacy specialist for Pasco County Schools, where she created and delivered regular trainings to a team of teaching professionals and oversaw the implementation of edtech programs adopted by the school district in compliance with the Florida Department of Education for multi-tiered systems of support.

Ma In English Literature, Graduate Certificate In Creative Writing

Ba In English And Philosophy