Marissa Marks Email & Phone Number

Boca Raton, Florida, Us

Boca Raton, Florida, Us

Boca Raton, Florida, Us

• Reporting to the President/COO, oversee daily operations, business strategy and financial performance for the Urology vertical at a medical software company that serves over 22,000 providers • Manage the relaunch and operations of a previously retired vertical under the charter of driving horizontal expansion into existing and new markets, resulting in a 440% increase in CARR within the first 18 months of launch • Oversee hiring, productivity and performance for the Sales, Marketing, Client Success and Product teams • Formulate and deploy pricing, go-to-market and growth strategy; including strategic partnership alignments, digital and account-based marketing approach and sales development plan • Establish and monitor operational execution of business objectives, KPIs, budget and forecast for the executive leadership team. P&L ownership for the Urology vertical • Utilize market knowledge, competitive solutions and customer feedback to evaluate and prioritize development initiatives and product strategy/roadmap • Identify and manage risks, mitigation strategies, core dependencies, impacts and escalation channels for current clients, resulting in NPS improvement of 25 points within 12 months

Boca Raton, Florida, Us

• Managed the channel partnership team, including the vendor marketplace, lab division, data channel partnerships and white label partnerships such as Eyefinity, a VSP Global company with over $5B in annual revenue • Grew business development team revenues from $17M in 2019 to $26M in 2021 • Achieved President’s Club for team’s overall achievement of 211% of plan • Cultivated M&A opportunity development along with new sales channels, resulting in launch of a payment processor that yielded over $6M of incremental revenue in year one and three successful acquisitions

Boca Raton, Florida, Us

• Delivered strategic and tactical guidance to executive leadership team by identifying acquisition targets and revenue generating opportunities, as well as strategies for partnerships that drove profitable growth • Evaluated specific business needs and developed new partnerships in order to fill product and service gaps that improved overall margins, sales attach rate and client satisfaction • Achieved President’s Club for each year of eligibility, 135% achievement in 2019 and 246% achievement in 2020 • Awarded prestigious EMA award for sales achievements, only recipient in 2019 out of 800+ person company • Negotiated and deployed Modernizing Medicine’s first white label deal by leading a cross-functional team to execute a swift integration, sales enablement and operational readiness resulting in $3.9M bookings in year 1, 350% over budget • Coordinated and executed the company’s most profitable and strategic initiative to date with projected annual revenues of $38M by year 5 by analyzing the dynamic of the market, performing a financial analysis and determining the go-to-market strategy • Spearheaded the launch of a vendor application marketplace culminating in 50+ integrations within the first three months of launch and an identified sales potential of over $1M in year 1 • Successfully renegotiated existing vendor contracts that resulted in annual cost savings impact of $440K while increasing annual revenues by $1M

Boca Raton, Florida, Us

• Executed strategic projects for the CEO and CSO, including launching and managing a new eCommerce product line while leading the partnership with Galderma Pharmaceuticals, a $10B company • Accelerated Modernizing Medicine’s entry into new markets by defining, developing, and launching new strategic service/technology solutions and go-to-market initiatives • Identified and analyzed new opportunities in the healthcare marketplace by evaluating deal requirements, potential and financials; while managing existing enterprise partnerships • Developed financial modeling and standardized reporting to facilitate executive level decision making to evaluate overall vendor and product performance

Boca Raton, Florida, Us

• Created and executed a plan to recruit clients to clinical studies opportunities, driving an additional $2M in revenues • Led cross-functional team (Product Development, Marketing, Legal, Client Services) to develop marketing campaign and managed the process through the lifecycle • Presented data requirements to the engineering team and analyzed data to create eligible client list for clinical studies • Facilitated communication between Janssen Pharmaceuticals, a Johnson & Johnson company, internal teams, and all client facing communications

Boca Raton, Florida, Us

• Managed implementation of EMR software in multiple small and large scale medical practices • Created project implementation plan, set expectations and timeline, and ensured delivery of service and product deliverables by coordinating with internal and external resources • Gathered and evaluated product feedback and consumer needs and communicated findings to Product Managers and Senior Leadership, resulting in product improvements and increased client satisfaction, retention, and a churn rate of less than 1%

• Oversaw implementation of EMR and facilitated conversion to an electronically based practice• Implemented a cost based analysis when determining whether to bring on new product and treatment lines to practice • Coordinated surgical schedule by working with physicians, hospital personnel, patients and insurance companies • Managed over $2M annual accounts receivable from insurance and patient payments to account collections

Bachelor Of Business Administration - Bba, Human Resources Management/Personnel Administration, Political Science, Psychology

Education record