Marissa Smith Email & Phone Number

Hoboken, Nj, Us

London, England, Gb

London, England, Gb

New York, Us

•Fully managed and grew post-sale client relationships for a multimillion-dollar growing book of publisher advertiser accounts via Outbrain’s native advertising recommendation platform. •Strategically consult with clients to achieve content arbitrage, search, and site-engagement KPIs through data analytics, campaign optimization, and business insights.•Analyzed and interpreted client data and performance metrics to produce and present QBRs and areas of opportunity to key client stakeholders.•Utilized expertise of platform and ad product suite through platform demos and training sessions to advance client capabilities while upselling new product features and enhancements.•Consistently achieved or surpassed revenue goals QoQ while maximizing product potential.

Rochester, Ny, Us

•Oversee day-to-day paid social media management and provide guidance around campaign structure to larger account team and managed clients.•Leverage knowledge of analytics to grow business and seek new opportunities while maintaining strong relationships with current clients in efforts to increase activity across platforms and revenue. •Delegate tasks while assisting in the prioritization of campaign launches and deliverables across 15+ brands.•Trained and onboarded new employees on social media buying basics, client communication, and account specific nuances while helping fine-tune technical skills.

Rochester, Ny, Us

•Managed campaign lifecycle tasks, including media recommendation delivery, campaign build and implementation, and maintenance across 10+ L’Oreal brands, New York Times, and other key clients.•Delivered strategic analysis, performance insights, and tactical recommendations to exceed client goals.•Maximized clients’ return on ad spend by efficiently structuring campaigns to reach desired markets; optimizing budgets ranging from $1M - $30M based on campaign objectives.

Rochester, Ny, Us

•Responsible for campaign management through media planning, buying, and flawless execution across paid social campaigns.•Monitored campaign pacing, reporting, optimizations, and troubleshooting for several managed accounts including top advertisers such as Walmart, NBCUniversal, TJX, and American Express.

Mclean, Va, Us

• Activated and engaged customers in the brand by completing marketing and promotional tasks • Relayed customer feedback to cross functional team and analyzed business needs

Rochester, Ny, Us

•Worked across native social platforms to execute and monitor campaigns.•Developed a competitive analysis to explore competitors in the digital marketing industry.•Gained strong analytical, quantitative, and problem-solving skills through tasks and projects

London, England, Gb

• Conducted various media relations tasks such as research projects, writing, and compiling media lists • Assisted in pitching media and acquiring placements

University Park, Pennsylvania, Us

• Assisted in overseeing a team of 10 representatives who plan and execute promotions • Created and negotiated advertising campaigns and contracts with local businesses• Managed and wrote content for professional social media accounts

• Managed, monitored, and updated the social media accounts for TrendState, PSMA's fashion and lifestyle blog• Worked to promote the blog’s presence by increasing “likes”, followers, and traffic on social media accounts

University Park, Pennsylvania, Us

• Collaborated with a team of ten to spread the awareness and presence of the newspaper on campus• Planned contests, campaigns, giveaways, and other Collegian-related events • Assisted in maintaining the newspaper’s social media accounts such as Twitter, Facebook, and Instagram

• Maintained patient's paper and electronic documents in an organized fashion• Used communication skills to answer and resolve client's inquiries and problems• Built relationships with patients to secure their comfort in the office• Trained a new administrative assistant on how to work appropriately, responsibly, and effectively in a professional atmosphere

Bachelor’S Degree, Public Relations/Advertising

Central European Studies

High School