Marissa Carter Email & Phone Number

As a UX and Content Strategist, I: •Work collaboratively with cross-functional teams to define research goals aligned with product initiatives and create thorough research plans. •Execute user research and evaluations, employing methods such as heuristic evaluation, interviews, contextual inquiries, usability testing, surveys, and analysis of automated data collection. •Analyze research and testing data to identify behaviors, task flows, expectations, pain points, and optimization opportunities. •Apply statistical methods to quantify user behavior and preferences. •Employ a blend of qualitative and quantitative methodologies to construct a comprehensive narrative influencing product success. •Communicate research findings and insights to cross-functional teams and stakeholders through detailed, clear, and actionable presentations and documentation. •Refine user persona descriptions and develop use cases, user stories, and journey maps to guide evidence-based design solutions. •Collaborate with design, product, marketing, and development teams to integrate user-centered design principles throughout the product development lifecycle.

Kansas City Metropolitan Area

- Design, maintenance & upkeep of the company website.- Social media campaign strategy & management.- Mailchimp newsletter distribution.

- Content Writing- Content Strategy- WordPress Websites (Design & Build)- Content Analysis & Consulting- Website Audits

- Write marketing collateral including web content, articles, brochures, and guides.- Produce a bi-weekly newsletter in cooperation with the Marketing Manager.- Regularly update the support content for the Help Desk site.- Analyze essential job functions and company objectives to produce procedures and policies for Way We Do Subscribers.

Writing articles for the socially interactive gluten free community.

3206 N Spring Street, Independence, Mo 64050

The Compassion in Action Center is a non-profit Christian Community Help Center that provides clothing, toys, food and community support to anyone who needs them in the Kansas City Metro Area.

In my work I have had the pleasure of contracting with businesses in many different industries. My main service offerings are:Content Writing • Website Content • Blog Posts • Product Descriptions • Newsletters • Any Other Content NeededWordpress Website Creation • Re-branding and Updating Wordpress Sites • Building New Wordpress Sites • Specializing in small businessesWebsite Content Analysis & Consulting • Analyzing websites for common content errors. • Making suggestions for improving the visibility and usability of websites. • Optimizing website content for search, audience interest and conversions. • Observing current business practices, both online and off, and creating strategies to improve branding and promotions.Social Media Strategies • Choosing appropriate social media platforms. • Creating a plan to best reach the audience on the chosen platforms. • Writing short posts to schedule to social media platforms. • Coaching business owners and staff on social media usage and engagement so they can create a solid social media presence.

I taught grades K-4 through second.