Marissa Evans Email & Phone Number

Las Vegas, Nevada, United States

Manage and execute Mobile App initiatives to optimize cardmember experience, increase engagement, improve usability and drive digital development to obtain optimal overall App rating. Lead collaboration between stakeholders to gather, define and document requirements. Liaison between internal teams and vendor App developers to design, build, test and launch new App functionality.

Las Vegas, Nevada

Developed and executed strategy for acquisition, optimization and retention for ticketed product. Directed operational improvement by developing organizational strategies, administering operating plan and execution, to scale, optimize and retain supply. Identified and maintained ticket pipeline and provided updates on funnel. Worked with business leaders and collaborated with cross-functional teams across product, legal, finance, and customer service.- Scaled and optimized ticket supply increasing bookable supply by 50%.- Influenced product roadmap by capturing, organizing, and prioritizing feedback to determine future releases.- Oversaw prioritization of MVP feature enhancements for user experience platform, efficiently acquiring tickets, leading to 30% YOY revenue growth.- Partnered with user research team to understand demand optimizations for ‘skip the line’ tickets to improve customer experience, increasing conversion by 20%.- Led team and partnered with global team of 100+ sales and account managers, acquiring and retaining strategic ticket accounts.- Transitioned manually operated contract system to automated system to track progress and measure risk, doubling contracts processed and providing transparency.

Las Vegas, Nevada

Internally recruited to implement and launch global ticket initiative and market strategy. Devised and administered operational processes to track and report progress and roadblocks. Built roadmap to formulate timeline and provide transparency. Facilitated hiring and training of ticket sales team, established team objectives and prioritized team initiatives.-Designed and administered sales team incentive plan, growing tickets by 2X.-Partnered with product team to prioritize and build backend user experience and frontend demand placement strategy, driving conversion and bookings.-Designed and supported Salesforce workflows, creating efficiencies and enhancing reporting.-Analyzed data to compile lead pipeline, identifying account optimization opportunities.-Designed and maintained Salesforce workflows to track sales cycle, contracting, and management of accounts, exceeding annual acquisition goal by 10%.

Las Vegas, Nevada

Led and managed team of sales and account managers responsible for key account acquisition and supplier relationships. Accounts collectively generated over $15MM revenue per year.-Managed portfolio of hundreds of accounts, stimulating margin growth and ancillary revenue.-Negotiated contracts commercial terms with existing and prospective accounts, securing new business and retaining existing accounts.-Analyzed regional performance, formulating quarterly KPIs and driving strong growth.-Reviewed market data to identify destination growth opportunities, understand trends to leverage similar regions and utilized competitive insights, exceeding industry alignment.-Fostered relationships with Destination Marketing Associations, identifying partnership opportunities and account prospects to build mutually beneficial client base.-Leveraged data to implement price advantage opportunities, maximizing conversion, revenue growth, and available supply.

Las Vegas, Nevada

Managed 250 accounts across 25 top destinations. Oversaw prospecting, contracting, on-boarding, and management of accounts. Built trust-based supplier relationships to secure promotional offers to improve merchandising. Negotiated commercial terms with key accounts, including net rates, margins, exclusivity, and marketing plans to grow book of business.-Exceeded acquisition targets of new accounts by 10% by identifying opportunity and effective negotiation.-Surpassed regional revenue goals by 5% through negotiating margin increases, obtaining exclusive rates and improving product quality.-Contracted Viator exclusive products, generating $500K in incremental revenue over 2 years.-Identified regions with supply opportunity and high growth potential; Developed New Orleans, Chicago and Hawaii, resulting in triple-digit growth over 2 years.-Generated over 100k in ancillary revenue in initial year of marketing program, recognized as top performer.-Implemented and maintained API connections for accounts with multiple SaaS platforms, achieving 23% over target.

San Diego, California

Coordinated media relations for diverse client base, including gadgets, foods and baby products.-Facilitated grand opening of Pinkberry by negotiating promotional radio spots, coordinating logistics for equipment rental, catering, and promotional giveaways.-Wrote pitches and newsletters, generating client media status reports and monthly activity reports.-Prepared and organized media lists, editorial calendars, and editorial coverage database, reporting successful media attention to client.-Secured online media coverage with Yahoo.Shine.com, Shape.com and FitnessMagazine.com, trade publications, and broadcast placement on NBC San Diego, CBS Chicago and CBS San Francisco, resulting in desired media exposure for client.

San Diego, California

Organized publicity efforts and events for small portfolio of clients.-Led local media relations for KSDS Jazz 88.3 events, including Music Matters, Jazz Live and KSDS Jazz 88.3 Ocean Beach Jazz Festival.-Implement strategic planning processes, creating public relations and marketing campaigns for events.-Coordinated Shindy.TV launch party, driving web traffic, growing viewership and establishing brand and as premier hip video content site for local events, restaurants, and bars and things to do in San Diego. -Orchestrated operations for Shindy.TV content, including venue selection, on-site filming schedule, and interviews.

San Diego, California

Drafted press releases, media alerts and assembled press kits for THE US GRANT hotel and The Palm, resulting in media coverage. Managed a Coffeehouse series, selected and hired local artists and coordinated logistics for the weekly event. Work directly with artists to accommodate various needs and requests.