Who is Marissa Herman? Overview
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Marissa Herman is listed as Digital Content Director at Carnegie, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Marissa Herman.
Marissa Herman previously worked as Senior Digital Advertising Copywriter at Carnegie and Founder at Boston Mouthful. Marissa Herman holds Bachelor'S Degree, Writing, Literature, And Publishing from Emerson College.
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Carnegie
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Profile bio
About Marissa Herman
Marissa Herman is a Digital Content Director at Carnegie. Colleagues describe them as "When it comes to writing, Marissa is the full package. She’s not only creative, witty and “punny,” but also thoughtful and collaborative. As a designer, I produced some of by best work when joining forces with Marissa. Early on, I nicknamed her “eagle-eye Herman” for her exceptional proofreading skills. Marissa will be an incredible asset to any team." and "Marissa Herman is a talented writer and editor with a penchant for puns and a keen eye for proofreading. I worked with her on various digital marketing projects, from content pages to blog post and social media. She is an excellent communicator and sprinkles her creativity into every project she’s a part of. Marissa is remarkably responsible and dedicated. She works well independently (with little oversight needed), but is also a supportive team player. On top of all that, her positive… Show more"
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15 roles
Marissa Herman work experience
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Digital Content Director
CurrentMaintained the below responsibilities and added:- Create and manage projects, processes, templates, and onboarding materials for 14 writers and designers, utilizing Asana and Google Suite.- Create A/B tests, analyze KPIs, and use data-driven results to shape copy.- Lead AI and ChatGPT adoption by utilizing prompt engineering techniques for content.
Mar 2022 - Present
Senior Digital Advertising Copywriter
- Launch and lead the digital copywriting team in a department of 50+, resulting in a near 100% employee retention rate.- Audit, evaluate, and distill complex messaging, value propositions, and brand strategies to be translated into persuasive digital ad copy. Achieved enrollment increases across clients, including a 54% rise for Chapman University’s MBA..
Oct 2020 - Mar 2022
Founder
- Grew organic Instagram following to 25,000+ through compelling photos, videos, and stories, consistent engagement, and strategic use of hashtags.- Developed and executed creative content strategies for hundreds of clients in the food and lifestyle niches.- Implemented analytics tools to track performance metrics and optimize content strategy for better.
Nov 2016 - Aug 2021
Senior Marketing Writing Specialist
Retained previous responsibilities and added:- Head writer for all newly designed and written publications, working closely with the design team to coordinate layout and text for publication testing- Proofread publications, newsletters, PDFs, emails, and webpages for correct grammar and formatting — resumed this responsibility after previous Senior Editor.
Jan 2020 - Jul 2020
Marketing Writing Specialist
- Write persuasive copy for multiple channels such as direct mail, email, video, our own alumni magazine, presentations, fundraising appeals, digital ads, SEO content pages, social media, radio, and blogs- Work closely with the graphic designer or production artist to produce a perfect finished product- Brainstorm marketing ideas and develop fresh ways to.
Jun 2017 - Jan 2020
Contracts And Rights Assistant
- Register copyrights for Candlewick, Walker, and Walker Books Australia books with the US Copyright Office- Prepare rights sold notifications for bookclub, audio, and foreign rights deals and send complimentary copies of licensed editions to Candlewick authors, illustrators, and agents- Prepare materials for subrights presentations- Monitor proof.
May 2014 - Jun 2017
Subsidiary Rights Intern
- Write and send cease and desist letters for copyright violations- Research magazines to sell serial rights for various books- Write pitch letters for the serial rights of upcoming novels- Send out a digital copy of books for disability requests- Complete metadata for books that will be uploaded on BlueBottleBiz and PaperC- Complete TV and film prop.
Jan 2014 - May 2014
Contracts Intern
- Register books with US Copyright Office- Contact Perseus employees about an author reversion and writes the reversion letter to the author- Compiled a list of over 100 books missing copyrights in the last six years and investigated why this happened and how to gain approval for these books- Scan new and amended contracts to the company server for.
Sep 2013 - Dec 2013
Substantive Editing Team And Blog Editor
Undergraduate Students For Publishing
Student-run organization which functions as a book publisher of high-quality undergraduate writing- Read the top four manuscripts- Edit each of them- Edit the content of the story then has a meeting with the author to discuss these changes- Edit two articles or book reviews for the Undergraduate Students for Publishing blog, monthly
Sep 2012 - May 2014
Marketing Intern
- Create the short lead media and local saturation mailing lists for one spring catalog book- Write pitches that are sent to hundreds of newspapers to promote our books- Write for the HCPDishes blog every Monday
Jan 2013 - May 2013
Managing Editor
5 Cent Sound Magazine
Emerson College's first and only magazine solely dedicated to music- Manage the entire editorial team of 33 writers, section editors, and copyeditors - Edit all of the pieces submitted to the magazine - Ensure the articles are completed in a timely manner and all the topics are appropriate
Sep 2012 - May 2013
Editorial Intern
- Connect Health Activists to pharmaceutical companies and raises awareness for certain diseases - Write articles for the WEGO Health blog- Research Health Activists and create power points to present to pharmaceutical companies- Transcribe videos and roundtable discussions
Sep 2012 - Dec 2012
Development Intern
- Write the articles for the July Newsletter, a speech for the President of the Board, and letters to Museum Members - Complete many office tasks including photocopying, scanning, research and data entry- Design flyers and invitations for various Museum events
Jun 2012 - Aug 2012
Floating Office Assistant
- Help people with disabilities fill out job applications- Assist people with disabilities when they have job interviews- Help organize a major mailing- Complete data entry and research
Sep 2011 - Dec 2011
1 education record
Marissa Herman education
FAQ
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What company does Marissa Herman work for?
Marissa Herman works for Carnegie.
What is Marissa Herman's role at Carnegie?
Marissa Herman is listed as Digital Content Director at Carnegie.
Where is Marissa Herman based?
Marissa Herman is based in Boston, Massachusetts, United States while working with Carnegie.
What companies has Marissa Herman worked for?
Marissa Herman has worked for Carnegie, Boston Mouthful, Road Scholar, Candlewick Press, and Perseus Books Group.
How can I contact Marissa Herman?
You can use AeroLeads to view verified contact signals for Marissa Herman at Carnegie, including work email, phone, and LinkedIn data when available.
What schools did Marissa Herman attend?
Marissa Herman holds Bachelor'S Degree, Writing, Literature, And Publishing from Emerson College.
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