Marissa Mccullers Email & Phone Number

North Fort Myers, Fl, Us

Fort Myers, Florida Area

•Lead and managed the business in efforts including strategy, execution, and documentation of all marketing related communication to drive positive business results. •Over sought, managed and strategized seasonal brand campaigns. Working closely with cross-functional teams to get the correct story and product out to the consumer. •Partnered closely with cross-functional partners to execute unique marketing campaigns to the consumer to create a successful customer journey. • Managed and executed compelling creative briefs for the design/creative team. •Collaborated and managed the relationship with the external creative agency (where applicable). •Strategized, budgeted and planned gifting efforts associated for best customers and store promotional events through a comprehensive marketing plan that drove incremental sales and additional store trips/transaction’s. •Managed from start to completion national charitable giving initiatives and events that aligned with the brand and corporate vision; SU2C, Chico’s Patty Berg Memorial golf tournament, CMN, AHA and ACS.•Strategized with mall marketing managers to ensure maximum exposure for the brand across omni-channels.

Fort Myers, Florida Area

Fort Myers, Florida Area

Fort Myers, Florida

•Managed the marketing and event development for numerous corporate client events. •Managed clients social media advertising and creative assets.•Account management for numerous clients from ideation to creation.

Estero, Fl

•Managed the marketing, advertising, promotions to increase traffic and sales, event development/ management and tenant relations (store and corporate level). •Managed $1,000,000+ budget and accruals for each calendar year. •Placed and maintained media calendar (advertising schedule- newspaper, radio, magazine, etc.). •Wrote copy for all collateral materials including brochures, flyers, memos, and newspaper. •Managed receipt of proper tenant logos and any marketing restrictions applicable to the respective tenant (VIP savings brochure, radio CO-OP, initial opening fees) and community relations.

•Point of contact for clients•Managed day-to-day projects, advertising strategy, reconciled and kept budgets/accruals up-to-date.•Opened new jobs for print/radio/TV/internet•Managed compliance guidelines and that advertisements were up to date.•Managed media spot calendars and submitted all advertisements to reps while maintaining time management deadlines.

Tampa/St. Petersburg, Florida Area

•Worked with large scale customers such as Wal-Mart, Tampa/Orlando International Airport, USF bookstore and Walgreen’s.•Completed purchasing orders, visual merchandising and display, monitored inventory levels on a regular basis and explained product features on new apparel.

Tampa, Florida, United States

Catering / Events department

•Researched potential business partners and market trends•Developed POS (point of sale) materials, assisted salespeople, developed radio scripts.