Director Of Marketing
CurrentLead demand generation and sales enablement efforts, plan and implement targeted B2B and B2C campaigns for Opes Advisors, a mortgage bank and wealth management firm. Executed digital and social campaigns and media planning. Built out marketing automation system.• Drive success of digital marketing campaigns using Facebook ads, retargeting, email, database marketing campaigns, which produced 25% revenue growth for wealth management division• Increase web traffic by 3x through new website launch, SEO, social, and PR• Plan, implement and optimize marketing automation and CRM for mortgage lead generation and repeat business• Created performance dashboard to analyze and optimize website traffic, social, email, advertising.• Lead new product launches and go-to-market plans in new markets• Increased marketing team’s monthly project volume by 33% through mentoring and new project management system