29+ years in advertising and digital marketing is clear evidence of credibility, but our strength lies within our diversity. We've got TV network execs, Silicon Valley CEOs, creatives from traditional multi-national advertising agencies, CRM masters, digital web innovators - All with the unifying passion and solid understanding of changing technology.Direct the social media team for the book "The Hunt For Frederick Douglass," Achieving #1 on Amazon sales within its first week.Set the strategy to amplify brand awareness, augmenting social media presence, and fostering growth in online sales.Manage social media campaigns including website creation, supervised social media content in Instagram, Facebook, YouTube and TikTok. Conduct in-depth assessments of both the brand and competitor landscapesResponsible for the management of the press database and the seamless distribution of newsletters pertaining to book.

Boutique agency. Social Media, Digital Ads, Websites, Ecommerce, PR + Digital PR, Audiovisual Production, Branding. Produbanco, Toscana, Netlife among others.Crafted compelling copy for social media content and formulated relevant hashtags as needed.Coordinated the construction of the company website and formulated a comprehensive branding approach encompassing persona identification, customer experience, and user engagement.Devised an intricate strategy for client deliberation and endorsement, encompassing photography, videos, and verbal campaign materials.Executed, advanced, and tracked contests and promotional endeavors.Produced product descriptions for new product debuts and composed copy for press releases.Engaged in organic search optimization efforts.Generated visuals and copy for email campaigns targeting the brand's customer base, utilizing platforms such as iContact and MailChimp.Held accountability for performance metrics and management of social media platforms.

TOP SHOWS is the largest and most robust entertainment group in Ecuador, founded in Quito in 1994.Shakira, Luis Miguel, Franco de Vita, Carlos Vives, Alejandro Sanzs, among others. Selected and scheduled all social media content, including video, photography, and written campaigns, across platforms such as Facebook, Twitter, Instagram, Pinterest, and YouTube.Created and established social media accounts, crafting brand bios to align with the brand's identity.Trained specialized journalists responsible for animating thematic pages, ensuring their effective contribution.Conducted comprehensive keyword research and generated content analysis research to provide valuable insights to clients.Supervised the selection of photography-artist related shots, intended for utilization on the website, social media platforms, and marketing materials.Curated a collection of images, sourcing both open-source and stock images, tailored for deployment across the website, social media, and marketing materials.Managed the social media presence of artists, fostering meaningful engagement and representation.Casted talent for photo and video shoots, ensuring the right fit for the creative projects.Provided live coverage of concerts, press conferences, and shows through various social media channels

Hosted and produced two daily live radio shows, namely "Blue Hits/Mundo Futuro," catering to a diverse nationwide audience.Conducted thorough research to conceptualize compelling andpertinent topics, ensuring the show's content remainedcontemporary and captivating.Formulated and presented engaging on-air monologues, interviews,and discussions featuring a wide spectrum of guests, includingcelebrities, musicians, and community figures.Tracked industry trends and incorporated listener input toiteratively enhance show content, contributing to elevated ratingsand heightened audience involvement.Assumed responsibility for managing social media accounts, actively engaging with listeners, promoting show segments, andfostering dynamic online dialogues.

Endodental (January 2016 - August 2017)Dental clinic specializing in dental health and aesthetics.Kaarú Foods (June 2016 - August 2017)Food company specializing in the production of Greek yogurt and ghee since 2012.Vanessa Rivero - Cosmetologist and Makeup Artist (February 2016 - December 2016)Accomplished professional with over 11 years of experience, featured in more than 25 international fashion magazines. Based in Madrid, Spain.Karla Kanora (January 2015 - October 2015)Managed the personal brand on social media for Ecuadorian singer, songwriter, and UNICEF Goodwill Ambassador.El CARPAZO Music Festival (April 2015 - August 2015)Served as a vital platform for promoting independent music, art, and culture in Ecuador since its inception in 2013.QUITOFEST International Independent Music Festival (August 2015)Coordinated the fifteenth edition of this annual event organized by Fundación Música Joven in Ecuador.WARMI PAINT (November 2015)Led an international festival celebrating women and focusing on art, street art, and murals. Organized in collaboration with the City Museums Foundation in Quito, Ecuador.

MINA expressed in each of her compositions, lyrics that defy monotony and emphasize the power of the Latin American woman with powerful sounds that awaken each part of the body. Born from empowerment, MINA fused genres such as alternative pop, hip hop, tribal and electronic beats. Led by the renowned music producer, Ivis Flies, MINA developed a fresh concept that overflowed with energy.With a successful first year of launch, which included 3 show-cases at a Latin American and European level, in "FIMPRO"-Guadalajara Mexico, "Hermoso Ruido"- Bogotá-Colombia and "BIME"-Bilbao Spain, a European tour and two video clips. As the Social Media Manager and artist, I performed specific tasks on-site and on tour.Performance Analysis: Track and analyze social media metrics, such as reach, engagement, and conversion rates.Content Creation: Responsible for creating compelling and engaging content for the artist's social media platforms.Social Media Planning and Scheduling: Plan and schedule social media posts to maintain a consistent and active presence on various platforms.Growth and Engagement Strategies: Develop strategies to grow the artist's social media following and increase engagement.Trend Monitoring: Stay up-to-date with social media trends, algorithm changes, and new platform features.Collaboration and Partnerships: Seek opportunities for collaborations and partnerships with relevant brands, influencers, and media outlets to expand the artist's reach.

Company based in Latin America with a bilingual, multinational and multicultural team capable of competing with the highest-quality managed marketing services providers in the Americas.Developed and executed strategies to proficiently manage and enhance the social media presence of Seguros123.com and Cuestionarix. Successfully created, scheduled, and published compelling content across diverse social media platforms.Proactively engaged with the online community by promptly responding to comments, messages, and inquiries. Skillfully fostered meaningful dialogues, establishing a positive online reputation for both platforms.Generated authentic and informative content for the blogs of Seguros123.com and Cuestionarix. Conducted thorough research, authored articles, and produced multimedia materials (including images and videos) tailored to cater to the preferences of the target audience.Skillfully applied search engine optimization (SEO) techniques to ensure the discoverability and strong search engine rankings of blog content. Strategically utilized pertinent keywords, optimized meta tags, and structured content for improved search visibility.Maintained a vigilant awareness of industry trends, news, and advancements, enabling the creation of timely and pertinent content that resonated with the intended audience.

A results-driven advertising agency dedicated to propelling brands to the forefront of their industries.Conducted comprehensive market research to systematically acquire valuable insights regarding target audiences, consumer preferences, and emerging trends. The assimilation of this data played a pivotal role in the formulation of astute advertising strategies.Actively contributed to the ideation and conceptualization phases of advertising campaigns, encompassing elements such as visuals, slogans, and messaging. This engagement encompassed participation in brainstorming sessions and collaborative endeavors with the creative team.Engaged in the creation of diverse content tailored for various advertising platforms, encompassing social media, websites, and print materials. This multifaceted involvement included tasks such as copywriting, graphic design, and video editing.Participated in the meticulous planning and orchestration of advertising campaigns, involving strategic decisions related to channel selection, scheduling optimization, and budget allocation.Assumed responsibility for the collection and in-depth analysis of advertising performance metrics. This encompassed the measurement of key performance indicators (KPIs) such as engagement rates, click-through rates, and conversion statistics.Demonstrated flexibility in engaging with clients based on the specific context of the internship. This entailed participating in client interactions, meetings, and communications to convey project progress and insights effectively.