Marissa Wade Email and Phone Number

Lead the Product Marketing team to drive strategic marketing opportunities that stimulate program growth and expansion, sales channel conversion, and audience growth across all media and non-media channels. Steer the team in performing thorough market research and competitive analysis used to devise strategic marketing campaigns that demonstrate solution-based action-oriented leadership. Consistently manage objectives, goals and KPIs for all program verticals and present performance plans to… Show more Lead the Product Marketing team to drive strategic marketing opportunities that stimulate program growth and expansion, sales channel conversion, and audience growth across all media and non-media channels. Steer the team in performing thorough market research and competitive analysis used to devise strategic marketing campaigns that demonstrate solution-based action-oriented leadership. Consistently manage objectives, goals and KPIs for all program verticals and present performance plans to leadership. Recruit, train, coach and assign tasks to marketing personnel, monitor progress, and complete performance evaluations. ● Lead the primary marketing initiatives surrounding UTI’s program expansions; successfully led go-to-market efforts for HVACR exceeding initial student start budgets by 10%● Lead student focus group initiative across all UTI/MIAT product categories gathering insights from 600+ students; used insights to realize savings opportunity in media spend Show less

Delivered comprehensive marketing strategies for assigned programs. These strategies were in support of the organization’s goal to drive Growth & Scale and included media and non-media efforts and built in collaboration with several cross-functional teams. Consistently managed objectives, goals and KPIs for all assigned programs and presented performance plans to leadership. ● Lead the completion of the inaugural post inquiry engagement campaigns for UTI’s MSAT programs; since launch… Show more Delivered comprehensive marketing strategies for assigned programs. These strategies were in support of the organization’s goal to drive Growth & Scale and included media and non-media efforts and built in collaboration with several cross-functional teams. Consistently managed objectives, goals and KPIs for all assigned programs and presented performance plans to leadership. ● Lead the completion of the inaugural post inquiry engagement campaigns for UTI’s MSAT programs; since launch these campaigns have generated $50k in revenue and boosted MSAT retention rates 20%.● Actively championed the marketing department as the experts through strengthening relationships with internal and external stakeholders by serving as a primary point of contact for marketing needs and streamlining the interactions by establishing effective and reliable communication channel. Show less

Advise the leadership on various strategic marketing opportunities including growth management, sales conversion and audience following across all channels by performing thorough market research and competitive analysis to devise strategic marketing campaigns and drive thought leadership. Lead marketing initiatives for the organization through several communication channels such as personalized meetings, websites, blogs, and social media platforms. Oversee development of critical marketing… Show more Advise the leadership on various strategic marketing opportunities including growth management, sales conversion and audience following across all channels by performing thorough market research and competitive analysis to devise strategic marketing campaigns and drive thought leadership. Lead marketing initiatives for the organization through several communication channels such as personalized meetings, websites, blogs, and social media platforms. Oversee development of critical marketing collaterals such as campaign publications, pitch decks, research reports, merchandise, web and multi-media properties, etc. ensuring brand guidelines are consistent with overall marketing strategic priorities. Recruit, train, counsel and assign tasks to marketing personnel, monitor progress, and complete performance evaluations. Show less

Delivered comprehensive marketing communications by developing digital content from conceptualization to finalization to advance organization’s services and brand awareness across variety of social media platforms and marketing channels including organization’s website. Supported the organization’s value proposition by sourcing media outlets, drafting press releases and content for distribution. Coordinated with several cross-functional teams to draft and manage objectives, goals and KPIs for… Show more Delivered comprehensive marketing communications by developing digital content from conceptualization to finalization to advance organization’s services and brand awareness across variety of social media platforms and marketing channels including organization’s website. Supported the organization’s value proposition by sourcing media outlets, drafting press releases and content for distribution. Coordinated with several cross-functional teams to draft and manage objectives, goals and KPIs for all digital marketing channels and present related daily performance reports to the leadership. Supervised event management staff in planning and publicizing events, programs, and campaigns for all affiliated entities. Show less

Strengthened community outreach efforts and organized physician led lectures and presentations for the medical and patient community across Arizona. Established strong vendor relationships and evaluated quotes and collaterals such as print media. Ideated and created engaging content for multi-channel marketing projects by creating new assets as well as leveraging existing resources. Coordinated film and photography projects to be used across various marketing channels.

Organized calendars for SVP of Marketing& Sales and other senior executives. Facilitated screening and delegating mails and phone calls, drafting meeting minutes, arranging travel and catering at events. Assisted in compiling financial reports and project plans as well as consolidating expense reports for the executives.

Provided exceptional customer service by following up with prospective clients regarding demo and service inquiries and administered new client contracts and reporting requirements. Defined, built, and maintained best practices and email templates for core client interaction and promotional events communications. Assisted with the preparation and launch of new client products including Quality assurance practice.

Primary conduit between EIG and the independent sales affiliatesResponsible for accounts payable in excess of $300K per month $3.6M annuallyReview tax forms for fraud activity, fraud trends and business analyticsCustomer service issues for all affiliates and their clients Manage the ticketing system for all web-based inquiriesSocial media contact for this business segmentRecruitment of additional affiliates via internal and external customer base

Consult with customers via telephone to enhance their web presence through introducing new products and services such as SEO and design. Preform account reviews extending customers services, adding new products, educating customers on introductory pricing and promotional offers such as customer appreciation prices. Providing appropriate solutions to customers such as product upgrades, new product add-ons, and ticket escalations for which the situation seems necessary to the situation. Following… Show more Consult with customers via telephone to enhance their web presence through introducing new products and services such as SEO and design. Preform account reviews extending customers services, adding new products, educating customers on introductory pricing and promotional offers such as customer appreciation prices. Providing appropriate solutions to customers such as product upgrades, new product add-ons, and ticket escalations for which the situation seems necessary to the situation. Following up with new or existing customers via email or telephone. Keeping up to date on all product training modules to enhance my customer service for customers Show less