Maris Van Dyke Email & Phone Number

New York, New York, United States

Maintain full ownership of client accounts, serving as a subject matter expert for social media strategy, implementation, and content creation. Lead and facilitate strategic ideation sessions, resulting in successful development of creative concepts that drive increased brand engagement.Manage teams for core clients. Oversee reporting process against client KPIs, reviewing digital analyst's findings and delivering actionable insights to clients. Partnered with C-suite executives to modernize brand messaging for B2B client. Managed various branding projects with copywriter and creative director, yielding a fresh brand mission statement, value proposition, and website content.

Greater New York City Area

Managed teams for several accounts and the production of whitepapers, blog posts, and e-books for B2B client Appian, including coordinating interviews, developing questions, and translating technical content into easy-to-understand language, leading a team of Copywriter & Creative Director.Maintained positive follower growth for Empire State Building during site closure through pandemic over an approx. 4-month period, to ~529k from ~485k (9%) on IG and to ~183k from ~173k (5.9%) on TW by creating engaging content, developing contests, despite inability to purchase tickets/visit the site.Reviewed and edited comprehensive performance reports, delivering actionable insights to clients.Worked with VP Account Services to develop additional revenue opportunities with existing accounts.

New York City

Created all social content/copy and managed strategy and account teams for multiple clients, including Empire State Building, Empire State Realty Trust, Case Paper, and others.Collaborated on a debut social media strategy for Case Paper.Managed a team of copywriter and creative director in the production of Case Paper’s 75th Anniversary Record Box print piece. Project won awards from the 2020 MarCom Awards, Paperboard Packaging Council Awards and 2020 Communication Awards.Led the development and execution of major tourism client contest campaigns including the Valentine’s Day Contests & annual Photo Contests, overseeing vendor and partner relationships.Sourced and vetted influencers, partners, and other industry leaders to expand client reach and engagement.

Greater New York City Area

Produced engaging content and assisted in the production of social media strategies for the Empire State Building, Empire State Realty Trust & Silicon Valley Comic Con (SVCC, now known as SiliCon).Launched successful social media presence for SVCC across four channels, created all social content, performed community management and provided customer service.Orchestrated on-site social content for Silicon Valley Comic Con 2016 & 2017 to digitally recreate the in-person experience, coordinated talent, vendors and guests to ensure seamless execution.Utilized Canva to create high-quality assets quickly, reallocating time for creative team to focus on more strategic, priority projects.Directed 8 photoshoots and participated in 15 others, created shot lists, coordinated photoshoots, and captured photography assets.

New York, New York, United States

Assisted in the development and execution of customer engagement strategies across various social media platforms for the Empire State Building and ‘The Bu’.Monitored social sentiment by reviewing customer feedback on various platforms, responding to over 100 reviews per day as the voice of the business.Prepared reports on client and competitor sentiment to identify areas of improvement via user feedback.Contributed to the development of social plans for various activations and campaigns.

Greater New York City Area

• Conceived of, designed and developed a Bliss campus ambassador program• Produced and edited company press release drafts • Researched and vetted potential partnerships• Developed company’s social media reach while exclusively running company’s Pinterest account

Greater New York City Area

• Composed original blog articles analyzing new trends and upcoming designers• Edited other writers’ posts weekly for BTACsocial.com• Performed market and trend research

Greater New York City Area

• Conducted sales calls to hundreds of boutiques and individual clients• Performed extensive customer and client research• Researched top fashion bloggers in mens and women's fashions and contacted them with email mailers to garner publicity and brand awareness• Shadowed sales executives at showing appointments• Wrote and edited blog posts for company website advertising brand events• Heightened company’s social media presence by creating A Pinterest account and managing their Facebook, Instagram and Twitter profiles

United States

• Contacted potential clients to set up product showings and introduce new installations• Composed custom written mailers focusing on the parallels between Lost Found Art and clients

Greater New York City Area

• Conducted design research pertaining to current market trends, customer needs and client preferences• Contributed to system organization and completed data-entry tasks, including creating and entering style numbers• Reorganized entire design office via filing and paperwork• Accompanied executives to market trend meetings and pattern appointments

Bachelor'S Degree, Communications And English (Double Major), 3.8

Activities and Societies: Alpha Chi Omega, Primannum Honors Society• Member of the Alpha Chi Omega sorority. Participated in marketing.

Bachelor'S Degree, Communications And English, 4.0

Activities and Societies: N/A• Overseas Abroad Program at the American University of Rome in the Spring 2014 semester • Focused on Mass.