Maritza Gonnelli Email & Phone Number

Nokomis, FL, US

Sarasota, Florida Area

Plan, develop, and execute successful marketing strategies and campaigns that maximize online sales for the country’s top florists using the industry's leading eCommerce platform: FlowerManager.

Port Charlotte, Florida

• Served as primary communications manager to develop and deliver messaging that supported the strategic marketing plan for a market consisting of two hospitals, six physician practices, and two outpatient facilities.
• Collaborated with team members to develop and execute integrated marketing campaigns that built brand awareness and loyalty and promoted services.
• Created the department’s editorial calendar. Wrote editorial and social media content and managed distribution, presenting a consistent message across all channels.
• Designed customer-facing creative assets and internal publications following brand standards.
• Managed media contacts and wrote and distributed press releases, increasing earned media to consistent weekly coverage in local news.
• Co-hosted a bi-monthly program on a local radio talk show.

Port Charlotte, FL

• Built public awareness about county programs, campaigns, and events.
• Managed web content on SharePoint platform and performed quality assurance reviews of site functionality.
• Created press releases and newsletters and delivered email alerts to audience segments.
• Developed SharePoint end-user training program and prepared training manuals. Trained department web content managers, provided user support, and oversaw adherence to branding and website standards.
• Collaborated with the web team to make recommendations on developing a new website and intranet, focusing on usability and consistency of message.
• Led social media initiatives, including developing strategies and policies.

Punta Gorda, Florida Area

• MARKETING COORDINATOR (2010-2012)Managed and modernized the firm’s marketing program.
• Launched a re-branding campaign consisting of a new website, internal and external messaging, and marketing collateral.
• Improved email marketing program through the use of MailChimp and redesign of the e-newsletter, resulting in open rates above industry benchmarks.
• Increased public relations efforts leading to significant increases in online traffic and media mentions.
• Created website content on WordPress platform, coordinated SEO initiatives with the service provider, and reported on analytics.
• Spearheaded social media initiatives, including training users, and managed content on Facebook and LinkedIn.

Miami, FL

• BUSINESS DEVELOPMENT ADMINISTRATOR (2007-2008)Collaborated with cross-functional teams to support the strategic client development and marketing initiatives of a multi-office international law firm.
• Prepared targeted pitches and responses to RFPs to secure new business.
• Worked jointly with public relations firm to identify opportunities to increase attorney and brand awareness, including writing press releases.
• Led and solely managed a firm-wide database project to collect, verify, and report data for transactions executed by the Latin America practice group, resulting in successfully generating targeted experience lists for.

Miami, FL

Assisted attorneys in real estate and land use/zoning practice areas.

Miami, FL

Assisted attorneys of boutique land use, zoning, and environmental law firm.

Bachelor’S Degree, Political Science

Activities and Societies: Four-year recipient of Florida Undergraduate Scholarship; Hispanic Student Association; Cuban American Student.

Associate Of Science (A.S.), Business Administration/Marketing

Graphic Design Technology

Completed 42 credits toward A.S. degree.