• Engaging in B2B business development activities, fostering partnerships and driving revenue growth.• Spearheading sales and integration efforts for HVAC and CHP equipment, specializing in biogas, natural gas, biomass, and H2 technologies.• Driving business development initiatives, both traditional and online advertising.• Successfully launched and managed the webshop on the WooCommerce platform, enhancing accessibility and sales opportunities (www.proclimaconfort.ro).• Executing advertising campaigns across various channels including traditional methods and online platforms such as Google Ads and Facebook Ads, emailing (Mailchimp)

Marketing Responsibilities:• Conceptualized, developed, and executed comprehensive marketing plans and strategies • Orchestrated company conferences, trade shows, and major events.• Oversaw brand identity to ensure alignment with the desired image.• Managed marketing budget usage, presenting relevant reports.• Provided marketing support to top management and divisional managers.• Produced marketing content including presentations, brochures, and technical articles.• Conducted negotiations and managed relationships with agencies and suppliers.• Coordinated design and logistics for company stands at fairs and exhibitions.• Monitored industry and competitor activities, preparing analysis reports.• Researched legal and tax requirements for target markets.• Orchestrated promotional activities across various media channels.• Managed promotional items and corporate gifts.Digital Marketing and Online Presence:• Managed company's social media accounts (Facebook, LinkedIn, YouTube) and internal communication software.• Developed and maintained company website and Google MyBusiness profile.• Utilized Google Analytics to monitor website performance and social media traffic.• Cultivated and engaged the company's online community.Business Development:• Established and nurtured relationships with public and private organizations.• Identified and pursued new sales and business opportunities.• Supported sales and lead generation efforts.Communication:• Facilitated external communication, including media coverage and press releases.• Managed internal communication through company newsletters and events.

• Provided backup support to the Marketing Manager in gathering data for the creation of presentation brochures and leaflets.• Conducted market research and collected pertinent data.• Authored and updated website content to maintain relevance and accuracy.• Participated in fairs and exhibitions to represent the marketing department and the company.