I have worked on numerous blue chip accounts with duties that include:• Project Management, Activation, Social Media Planner and Campaign Management: o Project Overviewo Briefing: Client and Internal Creativeo Lead Client Communicationo Oversee contract developmento Planning, production, overall budget development and approvalo Liaise with stakeholders to ensure optimal client satisfaction, business development and income potential• Devise marketing campaigns with the goal of increasing product awareness and increasing sales and profits• Input into conceptualising the big idea and mechanic to land brand message• Track market and sales performance as well as using other marketing tools and ROI of activations (Analysing and understanding relevant market/ sales data to gain insights). Sales and Customer performance. SWOT Analysis• Report on Weekly, Monthly and Quarterly Targets• Draft Project Plans and Scope for various campaigns• Draft Cost Estimates and ensure that all projects are executed within the right Gross Profit Margin• Provide input into identifying ways to fine-tune systems in line with changing work practices.• Monitoring of the effective solution.

I have worked on the following accounts (budgets ranging from R500k - R35m)• Vodacom• Coca Cola• FNB• Unilver• AVI• Johnson & JohnsonDuties:• Develop and deliver in-store activation plans through a comprehensive understanding of customer in-store media vehicles and their relative effectiveness and ROI. Recommend optimal use of the Trade Marketing budget.• To ensure that, through effective Project and Relationship management that the Brand Marketing strategies are executed to the highest standards for the optimization of business outcomes.• Manage the implementation, tracking and measurement of marketing campaigns• Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity• Collect and use data to inform new campaigns and the evaluation of existing campaigns• Brief and manage creative to design and create compelling in-store merchandising and POS/theatre solutions.• Develop superior value propositions using shopper and category insights.• Build systems and methodologies to track performance (internal and external).• Draft project Plans for various campaigns and manage within scope, time, budget and quality.• Draft Cost Estimates and ensure minimum margin is met and budget not exceeded.• Play a vital role in conceptualizing the big idea and see it through to execution• Ensure that all Projects are executed within the right GP Margin• Recommend ways to exploit new opportunities to improve the current way of working in events and activations. • Assist in identifying innovative ways to use minimum resources to achieve maximum outputs• Clearly identify and communicate business objectives for initiating the event, campaign and/or BTL activations.• Control, manage and monitor all logistics.• Plan the implementation of the chosen action in terms of activities, resources, timelines, follow-up dates, etc.

I was employed as an Event, Activations and Sponsorship Specialist. I have worked on numerous projects & events with budgets ranging from R50k to budgets as big as R50m. Some of the events I have worked on are the MTN South African Music Awards (SAMA’s), MTN Supersport Shootout, MTN App of the year awards, Joburg day, various Business Conferences & Expos, product launches and golf days.Duties:• Develop events strategy and implement creative and well organized events• Arrange and attend networking sessions• Conduct research and consider best methods, local conditions, trends, as well as competitor activity.• Focus on acquisition and retention of clients• Manage events team • Conduct research and consider best methods, local conditions, trends, as well as competitor activity.• Contribute towards continuous improvement and innovation at process and procedure level. • Provide input into identifying ways to fine tune systems in line with changing work practices.• Recommend ways to exploit new opportunities to improve the current way of working in events and activations. • Assist in identifying innovative ways to use minimum resources to achieve maximum outputs• Clearly identify and communicate business objectives for initiating the event, campaign and/or BTL activations.• Conceptualize the big idea- make sure that the big idea fits into the company strategy and that it addresses all business objectives for the event/campaign or activation.• Draw up project plans and clearly indicate responsibilities and deadlines.• Manage the project plan ito cost, quality, time and scope.• Drive ROI : Work closely with the segment department to identify gaps and set targets accordingly.• Prepare ROI reports• Evaluate situations and determine the best methods to reach defined outcomes.• Support and coordinate work to be performed by service providers.