• Ideate and execute initiatives to engage new and diverse audiences throughout New York, nationally, and globally• Develop and manage corporate, trade, and group marketing relationships and initiatives• Build internal and external emails, scheduling to fit into ongoing marketing plans• Track invoices and correlate with budgets

• Develop on-going multi-channel marketing campaigns to promote PAC NYC programming • Planning, development, budgeting, scheduling, and execution of marketing initiatives• Point person / project manager for specific programs/projects with responsibility for multi-project timeline development and management including promotions, communications, and marketing campaigns• Research, identify, and manage, existing and new, institutional / multi-center marketing channels including the scheduling, message development and management of all relevant marketing communications• Work with artists, and producing and civic alliances teams, to effectively tailor marketing efforts to the production and the community

Continued and expanded tasks from Marketing Associate role, as well as:• Led marketing strategy and campaign for Astor Place season productions, artistic programs, and Free Shakespeare in the Park productions.• Coordinated with internal producing teams and artistic programming managers to develop communication, promotional, and audience engagement strategies. • Managed the development of all related print collateral, digital assets and content, and promotional copy.• Tracked and maintained budgets, and managed deadlines with other stakeholders, including in-house graphics team as well as print vendors and mail house.• Collaborated with the Digital Communications team around digital media planning and analysis, e-communications, institutional e-blast exchanges and website updates.

Continued and expanded on tasks from Marketing Communications Assistant positon, as well as:• Created and executed a marketing plan for a portfolio of programs focused on new work and emerging writers with support from the Associate Director and Marketing Managers.• Developed communication, promotional, and audience engagement strategies

• Supported the Associate Director in maintaining a departmental calendar of digital communications. • Worked with Marketing Managers and outside partners to schedule and execute cross-promotions.• Built and deployed show reminder and feedback emails. • Assisted Marketing Managers with proofing and editing email blasts.• Created and maintained content pages for website, which included updating and maintaining copy, headshots, creative bios, and calendars.• In coordination with Marketing Managers, produced in-house programs for special events, as well as program insert stuffers for select occasions.

• Recorded and reported audience reactions for requested studios’ trailers • Gathered press and audience reactions after advanced film screenings• Controlled crowds at publicity events such as meet & greets and film premieres

• Attended and assisted in film screenings• Handled Internet demographic research for upcoming films• Researched organizations and retail outlets for demographics of upcoming films• Clipped news articles, faxed documents, and mailed tickets, EPKs, and promotional items to press and promo partners

• Vetted, selected, and scheduled staff for marketing programs and events• Created staff profile presentations for client review and approval• Maintained detailed staff grids for each program or event• Assisted account team in brainstorms and recap reports• Built staffing database via online & social media recruitment efforts in major markets• Provided weekly staffing updates to senior team

• Created and sent call sheets daily to Maybelline makeup artists for New York Fashion Week Spring 2015 • Guided celebrities through step-and-repeat at WSJ. Magazine's Annual Innovator of the Year Awards (2012 and 2014)• Checked-in and coordinated timeslots of international media for Maybelline from New York Fashion Week Spring 2013 through Spring 2016

• Sorted and assembled Maybelline make-up and nail kits• Tracked, created, and logged over 300 media placements for CBGB Festival• Provided on-site assistance at CBGB's Film Festival and Times Square concerts• Checked-in and escorted international press for Maybelline during Spring 2013 New York Fashion Week

• Served as back-up traffic coordinator and social media coordinator as needed• Booked, drafted & submitted New York Times' ABCs & display ads• Coordinated agency's Meetup Group to offer experiences to clients' shows• Developed audience demographics through primary and secondary research• Assembled and booked street team and brand ambassadors for clients' projects• Uploaded contact lists and scheduled eblasts via MailChimp & Constant Contact• Planned and executed special events, including group sales events and milestone events• Analyzed sales and demographic information and presented internal and external reports on findings