Marjolein Hessing Email & Phone Number

Amsterdam Area, Netherlands

Amsterdam Area, Netherlands

Responsible for all marketing communication activities across Europe, Middle East and Africa. Cooperate with exclusive distribution partners in all countries in the EMEA region in order to build the Segway Consumer and Professional brand.Awarded by Segway-Ninebot HQ in Beijing as "Best Segway Employee of the Year 2017" in February 2018.Job responsibilities:• Marketing communication strategy & planning• Build up Segway.com website in 3 months’ time for 54 countries in 21 languages, won Kentico award for “Website of the year 2016”• Defined target groups & positioning for launch new products in EMEA market• Produced photo- and videoshoots for global use• Set up newsletter program for all distributors and offices• Working closely with HQ’s in the U.S.A. and Beijing, China• Developed product displays for retail in EMEA• Set up social media (FB, Insta & LinkedIn) for Segway• Organized & managed 180 m2 booth at IFA exhibition in Berlin• Organized International distributor & press events• Manage marketing activities of all distributors in EMEA & responsible for marketing Benelux & UK market• Several (Digital) ATL campaigns in Italy, France & Spain • Launched E-commerce platform (official Segway webshop) in 10 countries • Responsible for traffic generation and sales conversion campaigns • Influencer marketing for main markets• Development of POS & Campaign materials• Rebranding of product names & company name• Management of Marketing Communication Assistant

Amsterdam Area, Netherlands

Job responsibilities:• Marketing & communication strategy• Increase brand awareness• ATL and BTL campaigns• PR strategy & planning• Creative concepts for FashionWeek and sponsoring partners• Content strategy for online and social• Total launch and strategy of new FashionWeek website• Management of ticket sales• Management and initiation of partner- and sponsorships• Development of all campaign materials• Management of two interns

Asia

Delft Area, Netherlands

Job responsibilities:• In charge of marketing communication for smartphone & camera• Generate more brand awareness• Increase the brand perception• Coordinate media campaigns• Adapt campaigns from HQ to the Dutch market• Develop marketing communication plans• Develop sales increasing marketing promotions• Manage partner- and sponsorships• Develop P.O.S. materials• Manage the marketing communication budget• Manage external advertising-, media agencies

Zoeterwoude, Netherlands

Job responsibilities:• Generate more brand awareness• Increase the brand perception• Coordinate media campaigns• Adjust European campaigns to the Dutch market• Maintain online and social media marketing, e.g. Facebook• Develop marketing plans• Increase free publicity• Set up influencer network and activities• Maintain relationships with journalists• Initiate and implement sales increasing marketing promotions• Develop P.O.S. materials• Organize dealer-, press and consumer events• Manage the marketing budget• Manage external advertising-, media and PR agencies• Send out press releases• Give presentations and workshops at events• Budget responsible

Zoeterwoude, Netherlands

Job responsibilities:• Assist the Marketing Manager• Organize events/fairs• Implement sales increasing marketing promotions• Develop and distribute P.O.S. materials• Managing external agencies• Administrative tasks

Utrecht Area, Netherlands

Job responsibilities:• Mediate between clients and models• Maintain relationships with clients• Plan and organise model assignments• Write and execute Marketing and communication plans• Management of 2 assistant bookers and interns incl. recruitment• Write quotations and model proposals

Amsterdam Area, Netherlands

Bachelor'S Degree, Commercial Economics, Bachelor

Marketing Degree, Marketing Communicatie - B

Marketing Degree, Nima-B

Associate'S Degree, Marketing & Communication

Associate'S Degree, Fashion, Production Of Clothes, Marketing, Communication And Design