Fourth Cape is a sports management company with specialist knowledge, experience and skills in the sport of sailing, applying our insight and expertise to push boundaries, challenging convention along the way, both on and off the water. Whilst sailing is Fourth Cape’s specialist area of expertise, our skills and experience transfer well to other adventurous and extreme sports. Working across multiple pan European and global projects for brands and rights holders alike the Fourth Cape team have expert knowledge in all aspects of sponsorship management, specialist technical projects, brand activations and professional campaign management. Bound by a spirit of adventure, the Fourth Cape team thrive on challenges whilst possessing a passion to deliver success.

Overseeing the SAP account team in EMEA & APJ, directly responsible for the management and delivery of the SAP sailing vertical team. Management of conception through to delivery of global sponsorship rights around SAPs sailing sponsorships. Working autonomously to deliver global activations around world class partnerships and sponsorship campaigns increasing return on investment and objectives for clients. SAP Global SponsorshipsHead of sailing account overseeing the delivery of sponsorship assets across 6 continents Team and asset management:• Managed relationship between SAP and their sailing ambassadors and teams: SAP Extreme Sailing Team, Sailing Team Germany etc.• Re-negotiated ambassador, team and event contracts • Evaluation of new ambassadors, events and sponsorship opportunitiesProgram management:• Oversee planning and delivery of SAP’s customer engagement programs at sponsored events• Responsible for management and delivery of all SAP sailing sponsorships and activationSailing strategy:• Evaluated ways to improve SAP’s sailing sponsorship including partnerships with national governing bodies to utilise SAP’s technology• Constantly improve the use of ambassador assets to create added value for SAP’s clients and to keep the sponsorship evolving through all marketing channels.Budget creation and management• Responsible for the creation, spending and reconciliation of 8 sailing activation budgets with an eight figure spend

GMR Marketing is part of the Diversified Agency Services (DAS) Network of agencies within the Omnicom Group, a global network of best-in-class marketing agencies providing solutions to many of the world’s leading brands.The UK office (formerly known as Experience Worldwide) was founded in 1997 and first partnered with GMR Marketing in 2009 to provide a truly global solution for incumbent and future clients. In 2014, GMR Marketing and Experience formally merged under the GMR name. For the last 15 years, the agency has worked across sponsorship, brand experience and employee engagement for a range of global, Pan-European and UK based clients and programmes. We pride ourselves on the longevity of our client relationships and our ability to continually adapt to their ever changing needs.

Account Executive working across multiple running, sports, Olympic and sailing accounts promoting product placement, ambassador management, day to day PR management, PR Comms exposure for clients and PR stunts conception.Having the opportunity to work with the likes of Olympic gold medalists and top brands within the sports sector merged with managing professional relationships with the UK's top media outlets and journalists to affect powerful and engaging PR content. This role requiring strong inter personal skills to manage all aspects from a client and sponsorship/ambassador stand point

Founder and Partner of BritCAT Challenges, a 'non for profit' company established in 2004 with the goal of campaigning and carrying out a world record attempt to sail around Britain in an 18ft Catamaran. BritCAT Challenges was responsible for campaign management including budgeting, logistics, sponsor and supplier negotiations. Marketing and communication elements were also handled by BritCAT Challenges from website development and content creation to increasing awareness and activation of sponsorship for partners. Company activities culminated in the completion of a world record with a record setting time.