Responsible for the growth of Kantar’s Media and digital effectiveness offerings. Driving sales, inspiring digital and media thinking and influencing innovation and new product development. Responsibilities• Utilise extensive media relationships and agency learnings to help clients to understand that by investing in research they could provide the answers to prove the effectiveness of their channel choices. • Helping clients to see research as an investment and Kantar as a partner rather than a cost.• Delivering and exceeding sales targets across revenue, GM and OP. Key Achievements• Developed a high-performance culture and achieved YOY growth of 30% over the last three years. This has enabled Kantar to become the go to Media effectiveness leader in the Australian market.

Primary responsibility was to bridge the gap between Sales, (across Outdoor and Cinema) Marketing and Brandfit and use my extensive market contacts to aid sales growth and development and to free up CEO time. Responsibilities• Developed an internal toolkit that simplified the key messages that went to market. • Implemented screen strategy approach and the 6 X engagement research. • Worked with the Sales Director on budget development and targeting for the annual contract negotiations. Key Achievements• Launched CineTam, the world leading cinema ratings system, which helped Val Morgan receive the SAWA global cinema innovator of the year award. • Implemented programmatic testing approach to DOOH combined with facial recognition software. • Developed the multimedia brand consideration research.

Joined OMD as Group Business Director to Head up Telstra, one of the top three spenders in Australia, was in charge of a team of 37 people. After three years moved Group Business Director across Visa and Hasbro as well as working on new business, then moved to head up St George, Intel, Hilton, Fedex, TAF, Ancestry and Virgin Atlantic, driving digital integrated communication planning.Responsibilities• Budget control, driving strategy, media firsts, digital and cross platform integration. • Increased the Telstra fee by 50%, to acknowledge the change in SOW since the original pitch. • The team consistently over achieved their KPI’s. After three exciting years it was time for a new challenge in the OMD stable Key Achievements• Increased the annual Telstra fee over a two-year period by approx. 2m dollars, (which included having the initial two-year contract extended)• Achieved additional revenue through research and content projects (OMD Fuse)• Delivered a number of Australian media first, including Olympics on your mobile.• Member of the team that won an MFA for the Visa travel companion campaign• Lead the team that won the Ancestry business May 2011.• Team achieved a Navigare score of 80% for our final St.George review (best ever). • Driving Digital media first on St.George, Domain TV, AR app and DOTHM.