Mark Barthel Email & Phone Number

Madison, Wisconsin, United States

Responsible for overseeing and managing WEDC’s digital marketing and communications channels. Provide input on audience targeting strategies and message distribution, tracking and measurement strategies across WEDC platforms.

Milwaukee, Wisconsin, United States

• Webmaster/Coordinator of Electronic Communication (2012–2021)Served as a specialist in the Information Systems office and counseled departments on website and email marketing initiatives.
• Initiated 'SEO Best Practices' for posting content to achieve higher rankings on search engine organic results
• Monitored content performance metrics to improve page load times
• Managed local search results with Google My Business and Bing for Business
• Redeveloped the SendGrid broadcast email system for routine correspondence to parishes, schools, and public audiences – 1.8MM messages annually for less than $4,000
• Managed conflicts on new projects by working to find common ground and enhance collaborationWebmaster/Online Communication Champion (2000–2012)Managed the development of the archdiocesan websites and facilitated the.

Milwaukee, Wisconsin, United States

• Supported the Public Affairs office by working with subject matter experts to produce videos and other multimedia products to effectively present their messages in support of the unit’s mission.
• Oversaw videography, editing and post-production of studio and field production video
• Supervised the training of individuals in my department
• Ensured a quality broadcast of training programs presented through closed-circuit television cable system
• Produced video, computer graphics, and photography for demonstrations and training