Mark Barthel Email & Phone Number

Madison, Wisconsin, United States

Responsible for overseeing and managing WEDC’s digital marketing and communications channels. Provide input on audience targeting strategies and message distribution, tracking and measurement strategies across WEDC platforms.

Milwaukee, Wisconsin, United States

Webmaster/Coordinator of Electronic Communication (2012–2021)Served as a specialist in the Information Systems office and counseled departments on website and email marketing initiatives. ▪ Initiated 'SEO Best Practices' for posting content to achieve higher rankings on search engine organic results▪ Monitored content performance metrics to improve page load times▪ Managed local search results with Google My Business and Bing for Business▪ Redeveloped the SendGrid broadcast email system for routine correspondence to parishes, schools, and public audiences – 1.8MM messages annually for less than $4,000 ▪ Managed conflicts on new projects by working to find common ground and enhance collaborationWebmaster/Online Communication Champion (2000–2012)Managed the development of the archdiocesan websites and facilitated the adoption of electronic communication across 50 departments. Developed online presence for “Living Our Faith,” an early YouTube type experience for Archbishop Dolan’s TV show.▪ Headed a team of graphic artists and front-end developers in the redesign of website to improve navigation▪ Collaborated with back-end developers in the design of database systems to manage structured data and improve performance and response time▪ Expanded the use of electronic forms to collect data from parishes and schools, reducing printing and postage budget by thousands of dollarsWebmaster/Business Transformation (1997–2000)Led the effort at the archdiocese to transform paper and manual processes for internal communication between chancery office and 300+ parishes and schools to electronic communication. The effort saved over $160,000 annually in reduced printing and postage plus hundreds of personnel hours. ▪ Managed a team of graphic artists and web developers to design a website and extranet▪ Oversaw the development of a broadcast email system for routine correspondence▪ Trained 500+ central office, parish, and school personnel on extranet system

Milwaukee, Wisconsin, United States

Supported the Public Affairs office by working with subject matter experts to produce videos and other multimedia products to effectively present their messages in support of the unit’s mission.▪ Oversaw videography, editing and post-production of studio and field production video▪ Supervised the training of individuals in my department▪ Ensured a quality broadcast of training programs presented through closed-circuit television cable system▪ Produced video, computer graphics, and photography for demonstrations and training