Mark Berger Email & Phone Number

Words Matter. I write stories. When the words matter to you, let's tell the story YOU want to tell.

Leading the charge on raising awareness and funds with this amazing non-profit.Feel free to reach out (before I get to you) to discuss some unique Special Event sponsorship opportunities as well as getting in on some fantastic corporate goodwill.

Various Projects Include (But not limited to....):Writer - Blog posts and reportsCopywriter and Architect - Wrote for new company website and developed site flowAuthor – Article for insurance industry trade publicationContent Creation – Case study focused on improving access to mental health services in South CarolinaWhat project do YOU want to discuss with me?

Managed inbound and outbound team/phone center responsible for customer engagementReduced churn to below 6%, reduced abandoned calls to below 4%Led effort with IT to expand data and reporting capabilitiesWrote scripts for inbound and outbound in-house and third-party telemarketing callsConceived unique team and individual motivational tools to exceed department goals and parametersManaged and executed all customer sweepstakes and promotions Maintained responsibilities as VOICE of Major Energy

Orangeburg, Ny

The VOICE of Major Energy (retail energy supplier) including all web copy, presentations, social media and marketing collateralDeveloped, wrote, executed and grew monthly internal and external newsletterWrote all press releases and handled all interview requestsOversaw development and execution of all internal and external marketing efforts ensuring legal compliance across multiple states and regulatory agenciesOversaw new product launches including new web site development, brand positioning and sales strategyLiaised with external media, marketing partners and vendors for new opportunities and program executionDiscovered and grew new revenue streams including "Care and Share" program and affinity programsNegotiated and executed multi-channel partnership assets for annual programs with New York Knicks, Rangers and YankeesResponsible for and managed social media outputDirected sales focus based on data analysis, trend spotting, market conditions and regulatory changes

Author of short and long-form non-fiction articles.Completed pieces appear on various informational websites including eHow and AnswerBagResponsible for all researchMet all deadlines for original work and rewrite requestsWork with copy editors to finalize pieces.

Temporary position with New York's leading newspaperDeveloped concepts and copy for all marketing and sales collateral for multiple categoriesCreated sell-sheets, brochures, presentations, proposals and direct marketing flyersAnalyzed and incorporated research to craft positioning statementsCollaborated with Sr. Art Director on layout and design aspects.

Supervised all digital activity and direct response efforts to revenue growth for CPG beauty company Developed websites and web content for e-commerce and informational purposesInitiated email blasts and web promotions to drive awareness and sales to great effectAnalyzed SEO and SEM and recommended changes resulting in increased site visits and salesOversaw team of artists, designers and codersMet with and evaluated third-party vendor opportunities for expanding web presence

Worked directly under CSMO and oversaw marketing efforts resulting in company growthDeveloped strategy initiatives for category efforts resulting in new businessCopywriter for all marketing collateral, presentations, and annual media kitCommissioned all research requests, analyzed data, and maintained research databaseCreated integrated marketing programs, client promotions, and special events with budget responsibilityDeveloped two unique digital interactive client promotions resulting in sales growthManaged distribution of and negotiated purchase of unique premiums

Supervised all marketing activities for new product launch resulting in increased salesDeveloped and implemented strategy to introduce new software product to marketFacilitated product sampling/review eventsDeveloped trade show strategy, marketing collateral, and multi-channel opportunitiesImproved customer service standardsImplemented new lines of distribution

Supervised trade and consumer marketing activities for national cable network to increased sales and ratingsDeveloped strategies and implemented promotions for new program launchesExecutive Produced two network upfront presentations and multi-media events in multiple citiesBudget responsibility for all projects • Created multi-platform client presentationsCopywriter for marketing collateral and wrote scripts for promotional videosCommissioned and analyzed competitive research

Supervised all marketing and sales activities and staff for NY office resulting in revenue growthCreated completely new revenue streams in two new categories resulting in company growthDeveloped all marketing strategy plans and promotionsNegotiated corporate sponsorships of closed captioningActed as on-site representative for live broadcast special eventsMet with and presented to all corporate levels generating brand awareness and corporate responsibilitiesDeveloped and expanded relationships with networks, ad agencies and production companies