• Developing a strategy and executing a structured plan for business growth across the region• Expanding sales portfolio within existing customers• Developing new customer business in Target Markets in line with agreed objectives• Building sales of new products in line with agreed quarterly objectives• Negotiating annual pricing with agreed limits and ensuring regional/European harmony• Using CRM tools to monitor account performance and highlight potential• Overseeing order deliveries and take pro-active action on any supply issues• Ensuring customer payments are made in line with offer terms• Providing timely and accurate planning and status updates to Regional Manager• Maintaining overall sales and profit responsibility for the Brand Trade Channel• Managing implementation and test phase of new product concepts with Retail & Brand customers• Evaluating & exploiting non-direct channels such as email, trade advertising & exhibitions

• Producing field sales execution plans that are aligned to the CCSD priorities and the business strategy• Producing plans on an annual, quarterly and period basis• Managing monthly and quarterly planning cycle meetings with key account managers to ensure first class execution of agreed activities within their accounts• Managing core and cycle tasks for the field sales team ensuring all communications are delivered effectively and all information is loaded onto the relevant systems• Ensuring account priorities and tasks are communicated accurately and in a timely manner to the field teams on a 30-60-90 day rolling calendar• Providing the right sales and business information to enable the field sales teams to exploit maximum value from in store tasks (Scorecards, category, brand and competitor information)• Co-ordinating the production of visual sales aids for the field team• Managing the field teams point of sale tool kits, forecasting and logistics• Setting monthly, quarterly and annual targets for the field sales team aligned to the business’ KPI’s• Reporting results back into the business in various arena’s to the relevant stakeholders