Mark Bradford Email and Phone Number

• Defined cohesive technology and market strategy to participate in very complex Composites industry. Built strategy based on polyurethane resins and took our experience here to resins for the UPR market.• Through market management structure lead and prioritised a multi-functional team to drive key activities and value.• 18% YOY absolute margin growth from 2015 to 2019, with a vision/strategy built to create a $100MM business for Dow• Global co-ordination of Composites growth and innovation• Worked with R&D from corporate ventures right through to TS&D on our technology pipeline. Launched 3 technologies through NPI process.• Application experience in Automotive, Transportation, Wind and Infrastructure industries.

Marketing elements• Created a full market segmented participation strategy for PV films in Europe. Identified most attractive prospects, based on technology needs and value to customer.• Created an innovative and credible USP for Enlight Encapsulant films. Identified competitive threat from the market and created a differentiation strategy, to move away from base price players. Validated USP with recognised institutes and created a new industry term, that leading manufacturers are adopting in the market.• Created mini-market studies for Japan and SE Asia - identified key participants and target prospects. Using leveraged resources managed to start product evaluation and testing with two global corporations in Japan• Turned our product features and benefits into quantifiable value for our prospects and throughout the value chain. Placed focus on our customers language to move the pricing discussion away from purchasing metrics.Product manager elements• Managed P&L and influenced cross functional team to deliver EBITDA improvements• Managed working capital down exponentially, without business risk• Successfully negotiated multiple supplier contract exits, leveraging finance, purchasing and legal teams to achieve multi $MM benefit to the business.• At correct time, worked with mergers and acquisitions team to divest the business to a better owner. Creating pro forma P&L to value and sell the business to partners in China.

Covering Polyethylene, speciality polymers and lamination adhesives in the food packaging market.• Signed and sequentially improved supplier contracts.• Managed distributor and took them from commodity mind-set to value/application driven, resulting in better value for both parties.• Had multiple successes when taking developmental products to market and being first to sell in Europe.• Created entire market map for food packaging in UK and defined market share and top 5 opportunities for share shift.• Managed a broad portfolio of +50 customers with revenue in excess of £30MM.

Covering structural and glass bonding adhesives sales into Jaguar & Land Rover.• Covered multiple stakeholders as part of the sales process including manufacturing, quality, purchasing, product launch teams and engineering to deliver higher than industry growth in revenue.• Implemented two product launches for the current Jaguar XF and Range Rover Evoque models.• Used CAD experience to integrate Dow products into JLR design space.

Fully trained 3D CAD Designer, working on product development of optical Encoders for the metrology industry. Worked as part of a product development team to introduce a game changing Encoder to the market. Subsequent market share increases and higher margins were realised during 2003 and 2004.