Mark Bradford Email & Phone Number

Worcester Park, England, United Kingdom

CFO and Board member of the KDUK-G comprising of 3 companies, 450 employees and c£145m revenues, leading a finance team of 28 Full ownership of the groups finances, including planning and analysis, management of financial risks, transactions, cash collection, record-keeping, and financial reporting. Key advisor and a strategic partner to the CEO as we seek to transform the business from an historic print focus to a full ICT portfolio, navigating unprecedented challenges for the sector.My Key Achievements • Handled significant restructuring of UK group though FY21 COIVID-19 pandemic challenges.• Developed midterm financial goals and investments to drive double digit growth/recovery FY22/23.• Rebuilt Control and Compliance Focus, transforming historic Internal Audit issues to green status.• 8 high quality hires to team, record levels of professional studiers, targeted performance management and focus on development and succession has transformed team.• Reworked close cycle processes with a focus on no surprises and improved forecast accuracy.• New P/O and AP system successful go live Q1 FY24.• Exponentially improved relationship with demanding Japanese HQ leadership.

London, United Kingdom

Launched Partner Programme, taking SES from a satellite connectivity model to wider solutions sales. Key tracks: Solution, Delivery, and Technology Partners, creating an ‘end to end’ offering. Additionally, led the efforts to create a customer centric scale Cloud solutions and go to market plans. My Key Achievements • Landed the new global SES Cloud partnerships with Microsoft, Amazon and IBM.• Recruited 34 best in class partners to the SES Cloud ecosystem.• Built processes for Onboarding, Planning and Activation, established the Partner Scorecard operational mechanics to provide predictable engagement. • Built a pipeline of Cloud ecosystem GTM solutions and new opportunities for SES. e.g., Rural (e-health), Commercial Shipping (Smart Ship) and Energy (Connected mine).

Berkshire, Oxfordshire, Hampshire & London

I worked to advise an early stage start up venture for a local entrepreneur, successfully securing funding for expansion.

Reading, United Kingdom

UK Leadership team member of a $2bn revenue division at Microsoft, led team of 21 successfully changing the perception of Software Asset Management from audit to a strategic engagement rich in a data. Landed new message to partners, influencers, and customers, evolving offerings to drive value. My Key Achievements • Strategy delivered better IT decisions and cloud migrations, $334m in revenue against a target of $259m in FY17 with 45% cloud mix (#1 WW)• Executive sponsor of Civica, Winners WW Microsoft SAM&C Partner of the year FY17. • Managed FY17 Employee wellbeing poll to 92%, 2 employee WW SAM&C prize winners.• Launched self-service Cyber review, groundbreaking scale engine, adopted as WW standard.• Member of industry panels (BSA/FAST/KPMG) shaping industry thinking/perceptions of SAM&C.

London, United Kingdom

Appointed to UK A&O Leadership Team, FD with ‘challenger’ mentality, worked with the GM to significantly grow market share competing with industry giants of Search, Video and Social. Owned the UK financial metrics: Revenue, Margin and Quarterly Profit. Drove monthly revenue forecasts with sales team. Developed financial forecast models: revenue optimisation and short-term and long-term resource allocation, landed meaningful recommendations based on objective analysis. My Key Achievements • Green financials across Search and Display business. (Net Rev, GM & CM). • Led tough Q3 Headcount prioritisation exercise across LT to increase Quota headcount ratio.• Approved Windows 8 ‘Ads in Aps’ promotion/attach offering, #1 Sub WW in revenue attainment.• Invested in Entertainment vertical to co-fund Warner Bros Hobbit (AiA) case study. Cross-platform campaign incorporating Xbox 360 and MSN, generated unprecedented press coverage. • Owned the Manager Excellence stream across the UK Finance LT. Lead and delivering the 1st UK/FR/DE event to drive LT engagement/connection across the “D3” subsidiaries. • Led UK A&O Controls & Compliance (C&C) agenda. From “Tone from the Top” through Internal Audit planning detail and readiness, partnering closely with Legal on contracts.

Roles And Responsibilities

Lead a regional EMEA Finance team of 12, EMEA CSS Leadership Team member reshaping a $0.5bn, 2,500 employee, 3,000 vendor delivery organisation for 6 WW areas. Steered online support team to design, model and establish the support infrastructure on new Cloud offerings, selecting the outsourced partner. Drove strategic review of operations, focused on anticipating/resolving issues through proactive, online, self-help, and assisted support versus expensive reactive models of past. My Key Achievements • Established new vision for the business, rebranded and upgraded team of 7 direct reports, attracting 4 high qualities new directs. • Team ranked #1 WW in employee poll as best team to work on, strong manger feedback. • Led high impact projects cross EMEA driving customer satisfaction and/or cost efficiencies. • Established key KPI’s and focus on rebalance roles from non-delivery to delivery/customer facing. Standardised reporting, simplified to one version of truth, landed agreed cross segment self-serve metrics to provide insight behind the data and drive improvements.

UK Finance segment FD responsibility for UK EPG/PS P&L. Goaled to turn around 3 years of misses to plan and deliver c$1.1bn revenue plan and budgeted contribution margin. Lead monthly business review cycles across segment and product groups reporting results to UK board and WW Leadership. Enforcer and educator on policy, upskilling finance and ensuring greater sales efficiency/effectiveness via KPI remodeling. Led Incentive Compensation for UK subsidiary, plan design for c700 UK sellers.My Key Achievements• Led financial reengineering of UK EPG/PS businesses (15% miss to plan and 60% employee quota attainment to 5% over plan and 90% quota attainment) in 2 years.• Landed new KPI’s: account benchmarking/product upsell, whitespace analysis, deal tracker, pre-emptive renewal reporting and tracking, pipeline - coverage, velocity and conversion, new product reporting and individual quota attainment trackers. • Led restructuring of Q4 FY10 ‘lost’ deal, securing $5m agreement by my direct intervention.• FY08 WW Circle of excellence winner (one of 19 from 2,500 employees) and FY10 WW Finance Bench leadership program FY09 (Top 50 Finance employees WW)

Owned Microsoft UK P&L, monthly presentation to UK board, Quarterly Contribution Margin accountabilities and any course correction. Led FC team optimising a c$400m p.a. cost base. Reworked reporting/forecasting processes and introduced a more challenging and strategic philosophy into the team. Piloted Marketing ROI programs in UK subsidiary.Led ‘One Finance’ project. Record and Payroll functions successfully outsourced to Accenture. Redefined UK FC team roles to drive analysis and business insight. UK Subsidiary compliance owner, (MS WW policy, US GAAP, HMRC tax provisions and UK Statutory Accounting & Sarbanes-Oxley) My Key Achievements• Strong manger feedback and numerous examples of direct reports moving to senior WW roles.• UK Subsidiary SOX lead secured best results of large subsidiary peers in internal audit.• MS Poll Champion, Work Life Balance work stream, significant improvements in score.• #1 Area WW for Q4 FY07 forecast accuracy, led FY06 cost efficacy project for UK group. • Led UK Finance interface with business as lead presenter on ‘how MSFT does finance’ at Executive Briefing Centre. Hosted numerous FTSE100 companies.• Gold Star award for work around BPO transition - recognised as being a positive driver of change against a backdrop of WW FC’s showing resistance.

Reading, United Kingdom

Chartered Accountant (1St Time Passes)

Bachelor Of Arts (Ba), 1St Class Industrial Economics

Industrial Economics 1st Class

3 A Levels (A,A,B), 1 S Level (Distinction) & 1 A/S Level (A), Economics, Geography & Physics