Mark Breene Ceo, Cmo, Email & Phone Number

New York, Ny, Us

Bellshill, Lanarkshire, Gb

Punta Gorda, Bz

Copalli Rum is a privately owned, environmentally focused, organic rum brand based in the rainforest of Belize. The modern distillery is purpose build and designed to be zero waste and have a very low carbon footprint. The brand now sells in the USA, Europe, and Belize. I reported directly to the Board of Directors, leveraging their expertise in their respective fields. Full P&L responsibility.My team successfully developed and implemented a comprehensive commercial plan, launching the Copalli Rum brand in three states across the US and multiple European markets. I defined and executed a targeted brand positioning strategy, leading to the launch of effective digital advertising campaigns specifically tailored to key cities.I established a direct-to-consumer (DTC) business model, significantly improving profit margins.I oversaw the design and commissioning of a new packaging and labeling solution, resulting in improved performance and reduced costs of goods sold (COGS).We implemented a streamlined supply chain structure, enabling scalability to efficiently accommodate the rapid expansion of volumes and the increasing number of product variations (SKUs).

Seattle, Washington, Us

Westland Distillery (Owned by Remy Cointreau). A craft distillery making Exceptional Single Malt Whiskey in the Pacific NorthwestI assumed the CEO position following Westland's acquisition by Remy Cointreau. I led a rapidly growing, category disrupting, organization that produces world-class American single-malt whiskey. I facilitated the integration of Westland's operations into Remy Cointreau's. Recognizing Westland's employees' immense talent and unwavering dedication, I prioritized preserving their existing culture while introducing them to the benefits of being part of a larger organization. Collaborating closely with the team, I played a pivotal role in expanding the brand's presence within the United States and penetrating seven new export markets, surpassing revenue, margin, and profit targets. To ensure the brand's future success, I devised a comprehensive long-term business plan, conducted extensive research to adjust compensation scales, acquired land for future expansion, bolstered staffing levels, and orchestrated a remarkable production increase of approximately 40%.

Paris, Île-De-France, Fr

Remy CMO Remy Cointreau Chief Marketing Officer/SVP– Remy Cointreau Americas (USA, Canada, Latin America) Leading five Vice Presidents and a department 55, I oversaw marketing campaigns for super- and ultra-premium spirits brands, including Louis XIII cognac, Remy Martin, Botanist Gin, and Cointreau. Revenue was over $800 million. I established a digital marketing team by hiring external experts to accelerate the team's learning in digital marketing, consumer/shopper planning, and innovation. As part of the executive committee, I partnered with other C-level executives to author the annual business plan that drove growth. I was a key decision-maker in strategy, staffing, investment, distribution, and pricing decisions. The business grew at an unprecedented level as we embraced the goal of becoming a "world leader in exceptional spirits." I was blessed to work with a talented marketing team, and we built a winning culture and some truly great brands.Accomplishments include:• Conceptualized and implemented an idea that placed mixologists in major cities to increase awareness of Remy Cointreau's products in high-profile establishments. The concept was an overwhelming success and expanded from the US into international markets.• Increased Remy Martin cognac sales to more than 1 million cases.• Grew Louis XIII's revenue by double digits every year.• Expanded digital marketing spending to become the single biggest category of A&P.• Grew Cointreau liqueur's market share and revenue every year.

London, Gb

Vice President – Rums (USA): Captain Morgan (3rd largest spirit brand in the US), Myers, Zacapa.Managing nine marketing experts and a $50 million A&P budget, I led the effort to reposition Captain Morgan through digital, social media, print, and out-of-home marketing strategies. We turned the brand around after a 3-year slump, achieving 4% growth and $300 million in gross profit. I sat on the US Marketing Leadership Team and the Rum Global Leadership Team. One of our most significant operational projects involved establishing an agreement with the government of the British Virgin Islands to build a distillery that now provides all the rum for the Captain Morgan brand. I was involved in the negotiations, the land purchase, and the construction project management that ultimately freed Diageo from dependency on a supplier and produced millions of dollars in savings.

London, Gb

Vice President – Ketel One Vodka (USA)Following the purchase of the Ketel One Vodka brand from the Nolet family, I developed and led a brand marketing team to integrate Ketel One into the Diageo portfolio. My team and I devised the "Gentlemen, This Is Vodka" marketing campaign that repositioned the brand and produced >10% volume growth in one year. The Nolet family retained an ownership stake, so I was responsible for establishing a process for building relations between them and Diageo.

London, Gb

Vice President – Smirnoff (Vodka and Ready to Drink – USA): Largest spirit brand in the USIn partnership with my team, which included three directors and nine additional marketing professionals, I directed domestic marketing for brands that brought in more than $850 million in annual revenue. As a Smirnoff global brand executive team member, I managed product pricing across the portfolio. I made pricing decisions that enabled key SKUs to exceed expectations in target markets. We grew the brand faster than it had grown in 15 years.

London, Gb

Vice President – Tequila (USA): Jose Cuervo and Don JulioTo achieve Diageo's goal of transforming the Jose Cuervo brand into a premium tequila brand, I led my team of seven to launch Cuervo Black and Golden Margarita RTD. We also developed and implemented a new advertising campaign for Don Julio's super-premium tequila, contributing to Don Julio's positioning as Diageo's leading tequila brand.

London, Gb

Vice President – Global Marketing, Smirnoff Global Brand TeamIn this role, I collaborated with my team (and four direct reports) to plan and execute brand growth strategies in the US, Europe, South Africa, Asia-Pacific region, and South America. I traveled extensively to each market and the brand grew the brand faster than any other period in Smirnoff's history.

London, Gb

Brand Director – Gin and Whisky Portfolio (UK): Bell's Whisky (#1 in UK), Gordon's Gin (#1 in UK)In the UK, I supervised at team of 14, managing a portfolio of seven brands, including the #1 blended whisky brand in the UK and the #1 gin brand in the UK. We obtained executive endorsement for a new investment plan and strategic direction in order to turn around both brands in the UK with new packaging and communications.

Blackfriars, London, Gb

General Marketing Manager – European Innovation CentreI held senior-level marketing positions in a British/Dutch multinational company that owns numerous household brands in personal care and foods, including Axe, Dove, and Lipton. I managed the business through significant restructuring, collaborating with experts across several European markets to share best practices and standardize marketing tools.

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