Mark Cai Email & Phone Number

San Francisco, Ca, Us

Santa Clara, Ca, Us

Building relations between NVIDIA and content creators that focus on AI, Generative AI, Machine & Deep Learning, Data Center Hardware, Data Science & Engineering, Computer Vision, and other technical topics. If you are a creator making content on those topics, feel free to reach out!

San Bruno, Ca, Us

- Created and grew my YouTube channel Coolmark from zero to over 100,000 subscribers over seven years by establishing a monthly content strategy to reach 5M monthly impressions.- Forged partnerships with brands like RedMagic, ViteRamen, Herman Miller, Aukey, and my channel, increasing brand impressions by 10% quarterly via integrated partnership segments and passive branding.- Commentated and provided analysis in 30 esports tournaments to drive 2M+ views for mobile esports in two years.

Tempe, Az, Us

- Mentored and befriended a first generation student (Anthony Tuch) through his first year of college in professional, social, and academic areas, with him getting a summer job + sharing a club involvement.- Organized a service event to clean up the local Tempe community and make crafts for kids during Thanksgiving time.- Was named Best Orange Picker (Mentor) of the McCord Scholars Program

Tempe, Az, Us

- Create an inclusive, safe, and open environment for 30 residents to learn and grow within their first year of college. - Oversee 1,000+ students in the Hassayampa Academic Village in collaboration with other staff.- Plan events and programs to serve residents academically, professionally, and socially.- Mentor and guide new students to achieve their goals and push the limits of their potential through daily check-ins, setting an example, and providing support in various forms.

Tempe, Az, Us

- Refined leadership skills to program goals and timelines by teaching a student success course for 20 freshmen.- Worked 1:1 continuously with 4 students to improve their grades from the “D” level to the “A” level.

Tempe, Az, Us

- Guided and mentored two groups of 4 low-income, first-generation high school seniors for a week-long business and entrepreneurship summer program at the W. P. Carey School of Business to encourage them to pursue a future of success.- Gained leadership, mentorship, and team-building skills by leading groups through the process of creating their own business.

Leading ASU Esports Business Association in the first year of in-person meetings.

Leading all social media for ASU EBA

New York, Ny, Us

- Spearheaded the esports partnership process with orgs like Cloud9, Misfits, Golden Guardians, Method, IGC, and Tribe Gaming to create influencer partnerships from those respective orgs.- Managed end-to-end influencer marketing campaigns with influencers like Ludwig, Mizkif, DrLupo, GassyMexican, Scump, and TeePee and brands like Bose, Verizon, Fireball, Norton, and Mavix, resulting in $650K+ of brand deals.- Identified key partners collaboratively with engineering, marketing, and sales to reduce campaign fill time by 5%.- Was promoted within the first three months as a marketing associate after effectively managing a $20,000 sponsorship budget for streamers and expanding inbound brand sales by 500%.Clients: MechWarrior 5, Grunt Style, Norton, Shotcall, Bose, Fireball, APC Gaming by Schneider Electric, Mavix, Goat Guns, Softgiving, Funimation, Verizon, Cooler Master, Rune II

New York, Ny, Us

- Grew and filled a budget of over $20K for streamers to create sponsorship opportunities for streamers.- Expanded inbound brand sales from $5K to $25K for revenue expansion and month over month partnerships.- Recommended key brand partnership integrations via gaming influencer marketing to generate brand awareness.

Santa Clara, Ca, Us

NVIDIA's first dedicated influencer intern on the Enterprise team- Oversaw influencer engagements for 12 NVIDIA launches and announcements across healthcare, AI, data science, telco, game development, professional visualization and other verticals, resulting in over 40 dedicated pieces of content on NVIDIA products.- Pitched NVIDIA’s MLPerf, ISC, MWC news to 15+ influencers for social posts to win share of voice over NVIDIA's competition.- Discovered 200+ influencers across various enterprise verticals to increase influencer database size by 20%.

London, England, Gb

- Working with VP-level management, created the gaming and esports marketing strategy for Shell's US Marketing team, while also enabling them to reduce expenses by over $300K.- Consulted Shell Global Marketing on key gaming projects to identify a partner game developer studio.

New York, Ny, Us

- Created and revised marketing channels for the Midgame Streamer Survey to increase response rate 50%.- Led outreach and negotiation for five partnerships with Midgame’s GA bot, driving 25% more clicks to homepage.

Bachelor Of Science - Bs, Marketing

Bachelor Of Science - Bs, Computer Information Systems

High School Diploma