Mark Callaghan Email & Phone Number

Downers Grove, Il

Managed all aspects of sales, promotion and advertising activity at Toys R Us and other retailers including inventory management, distribution, forecasting, marketing planning, catalog title management, sales operations and support Generated revenue of over $40MM a year on brands such as Just Dance, Assassin’s Creed, Tom Clancy’s Splinter Cell , Rainbow Six and Ghost Recon franchises, Avatar, King Kong, Smurf’s, Far Cry, Michael Jackson, Rayman Improved Ubisoft’s position from worst in class to best in class vendor in first two years on the account. Achieved by convincing Ubisoft to increase support and investment in Toys R Us, while influencing Toys R Us to increase investment in Ubisoft Increased Ubisoft revenue at Toys R Us by 600% in first four years, surpassing Ubisoft overall growth by 200% and tripling market share resulting in significantly increased profitability for Ubisoft Increased revenue at Kmart by 450% in first five years, surpassing Ubisoft overall growth by 150% and doubling market share resulting in significantly increased profitability for Ubisoft Developed exclusive product launches at Toys R Us, contributing to tripling of market share Led cross-functional team including Sales Planning and Analysis, Channel Marketing, Sales Operations, Finance and Consumer Products Led launch of Consumer Product division in 2010; Tested exclusively at Toys R Us Battle Tag; a high end “laser tag” product tested in 19 Texas stores and at TRU.com Ubisoft branded clothing line; T-shirts Raving Rabbids action figure line; 6 figurines available exclusively at Toys R Us Previous responsibilities included: Kmart, Sears, Meijer, Shopko, Transworld, Musicland, Microcenter, Jack of All Games, Nintendo Store and Visco Managed co-op advertising and marketing budget of over $5MM a year

Itasca, Il

Managed all sales and marketing for the largest and most profitable territory of the world’s leading jazz music label featuring artists such as Diana Krall, Natalie Cole, George Benson, Al Jarreau, John Coltrane, Ella Fitzgerald and Billie Holiday Managed over $20MM a year in revenue, representing 40% of the company’s revenue Responsible for managing 5 of the 10 largest national accounts including Borders Books and Music, Best Buy, Target, Wal Mart and the U.S. Military Lead participant in the Category Management launch at Borders Books and Music in 2002 Facilitated Diana Krall as spokesperson for Target in 2001 which included an exclusive Target release. Target’s market share increased from 8 to 21% as a result Increased sales at all top accounts highlighted by the growth of Borders from the #3 to #1 account and Best Buy from the #7 to the #4 account Managed co-op advertising and marketing budget of over $2MM a year

Des Plaines, Il

Managed the Midwest region for one of the most respected pop/rock music labels: Sting, Sheryl Crow, Blues Traveler, Soundgarden, Elton John, Amy Grant and Bryan Adams Managed the company’s largest territory generating revenue over $30MM which represented over 20% of the company’s revenue Created first of its kind 24 city, three artist tour at Borders garnering massive national press coverage and sales Initiated Best Buy exclusive on Tonic’s first CD resulting in 1000% lift in sales Management responsibilities including marketing rep and assistant Managed co-op advertising and marketing budget of over $2MM a year

Oak Brook, Il

Managed the Midwest region for the world’s largest new age music label: George Winston, Ray Lynch and Jim Brickman Managed the company’s largest territory generating revenue over $15MM which represented over 30% of the company’s revenue Strong non-traditional account development at museums, gift shops and concerts resulting in increased visibility and sales Management responsibilities including radio promotion rep and assistant Managed co-op advertising and marketing budget of over $1MM a year

Oak Brook, Il

Promoted twice in less than two years Retail Product Development Rep Field Marketing Rep Mail Room Clerk