Mark Cooper

Mark Cooper Email and Phone Number

Honoring America's Veterans through effective storytelling and advocacy, @ The National Veterans Memorial and Museum
columbus, ohio, united states
Mark Cooper's Location
Columbus, Ohio Metropolitan Area, United States
Mark Cooper's Contact Details
About Mark Cooper

For as long as I can remember, I have been a storyteller. Today, with so many media options available to capture people's attention, it’s more imperative than ever that your story is crafted in a way that is compelling, genuine and credible. Over the course of my career, I have served as a communications executive in higher education and in the corporate sector. My roles include providing expert counsel to presidents and boards of trustees on internal and outreach marketing strategies, public relations, and developing roadmaps for program success. Earlier in my career, as a TV reporter and anchor, I reported on a range of stories that informed, moved and entertained viewers. Since then, I have established a reputation for crafting communications that advance the agendas of institutions, align branding statements at every touch-point, and convey the shared values between organizations and their target audiences. Messaging that is relatable and authentic expands opportunities for growth. Effective messaging is about more than a product, service or event; it’s about how your message makes people feel about your organization and how it touches their lives. _____________________________________________________________________________________Specialties: Board-level and Executive Communications. Organizational Communication, Public Relations, Crisis Communication, Management / Team Building, Multimedia / Digital Marketing, Crisis Communications, Public Speaking, High-Impact Presentations, Event Planning.

Mark Cooper's Current Company Details
The National Veterans Memorial and Museum

The National Veterans Memorial And Museum

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Honoring America's Veterans through effective storytelling and advocacy,
columbus, ohio, united states
Website:
nationalvmm.org
Employees:
25
Mark Cooper Work Experience Details
  • The National Veterans Memorial And Museum
    Director - Communications And External Relations
    The National Veterans Memorial And Museum Sep 2024 - Present
    United States
  • The National Veterans Memorial And Museum
    Assoc. Director, Advancement
    The National Veterans Memorial And Museum Oct 2022 - Nov 2024
    Columbus, Ohio, United States
  • Cas
    Senior Communications Manager
    Cas Apr 2021 - Oct 2022
    Columbus, Ohio, United States
    Senior communications officer at global scientific information brand leader, coordinating internal communications, public relations and consulting on executive communication. In this role, I established an internal communications committee to create input and feedback loops within the organizaton, conducted surveys to better understand the communication habits and needs of colleagues, strengthened our routine reporting communications to improve clarity, and brought creative suggestions in support of strategic organizational outreach initiatives. My duties included managing two agency relationships, including a global partner that supported CAS worldwide PR initiatives.
  • Ohio Dominican University
    Vice President, Advancement & External Relations (Previously Vp, Marketing & Public Relations)
    Ohio Dominican University Oct 2012 - Nov 2020
    Columbus, Ohio Area
    Member of University Leadership Team, providing expert counsel to the President and the Board of Trustees on fundraising, organizational communications and external relations. Oversee all advancement, marketing, alumni relations, public and external relations strategies and initiatives. Develop donor cultivation strategies for president and key board members. Key accomplishments include the development of ODU’s first comprehensive brand message and identity platform; implementation of ODU’s collegiate licensing program; new alumni research initiatives that generated actionable data for the fundraising team; and had a lead role in development of ODU’s 5-year Strategic Plan “Keeping the Flame” that includes cultivating a culture of philanthropy. In FY2019-2020, led ODU to its most successful fundraising year in more than a decade, raising over $1 million more than the previous fiscal year.___________________________________________________________________________________________________Specialties: Communications Planning, Fundraising Strategy / Donor Cultivation, Crisis Communications, Multichannel Branding and Alignment, Integrated Marketing, Budgeting, Team Leadership, Community Relations, Executive Presentations, Project Management
  • Ohio Wesleyan University
    Director Of Marketing And Communication
    Ohio Wesleyan University Apr 2009 - Oct 2012
    Delaware, Ohio
    Served as lead counsel on communication and media strategy to the President and Board of Trustees. Led staff and agency relationships to anchor University positioning strategy for OWU’s internationally focused Curricular Plan. Restructured marketing and media staffing roles to increase efficiency and improve performance. Leveraged engagement of digital platforms by leading the internal design and launch of three new websites. Initiated a new university-wide daily newsletter to improve campus communications, which also reduced internal e-mails by more than 90%. Introduced social media strategies that improved OWU’s ranking from 10th worst in the nation in 2010 to 3rd best in 2011.___________________________________________________________________________________________________Specialties: Communications Leadership, Brand Messaging, Strategic Planning, Web Strategy, Social Media Engagement, Organizational Communications, Performance Efficiency
  • Capital University
    Public Relations And Marketing
    Capital University Jun 2000 - Apr 2009
    Columbus, Ohio Area
    Counseled the President and Board of Trustees on external and internal communication strategy, and coordinated all university marketing and branding initiatives, and multimedia advertising to support enrollment goals. Led Capital’s first-ever marketing plan and branding campaign, oversaw media relations during a prolonged fiscal crisis, and coordinated two presidential inaugurations. Organized all speech-writing, media and communication strategy, and pitched stories to local, regional and national media. Increased Capital’s media coverage by more than 300%, including national story placements in the Wall Street Journal, New York Times, USA Today and on CNN International. Wrote and produced fundraising video for the $18 million Campaign for the Capital Center. Served in key external roles to strengthen university ties to Bexley community.___________________________________________________________________________________________________Specialties: Communication Strategy, Marketing, Branding, Media Relations, Speech-Writing, Special Event Coordination, Crisis Communication, Fundraising, Copywriting and Editing___________________________________________________________________________________________________
  • Bob Evans Farms, Inc.
    Public Relations Manager
    Bob Evans Farms, Inc. Aug 1999 - Sep 2000
    Columbus, Ohio Metropolitan Area
    Managed all restaurant media relations and public relations for 430 restaurants in 23 states; Served as corporate liaison for Bob Evans’ NASCAR team on the Busch Grand National Series, developing features and coordinating the race team’s public relations initiatives and hospitality events; Wrote and edited two company newsletters: one for corporate office and one operations/quality control newsletter for 30,000+ restaurant employees.

Mark Cooper Skills

Media Relations Crisis Communications Public Relations Integrated Marketing Organizational Communication Event Planning Communication Training Newsletters Public Speaking Leadership Press Releases Editing Journalism Marketing Social Media Community Outreach Higher Education Project Management Management Strategic Communications Training Copy Editing News Writing

Mark Cooper Education Details

Frequently Asked Questions about Mark Cooper

What company does Mark Cooper work for?

Mark Cooper works for The National Veterans Memorial And Museum

What is Mark Cooper's role at the current company?

Mark Cooper's current role is Honoring America's Veterans through effective storytelling and advocacy,.

What is Mark Cooper's email address?

Mark Cooper's email address is mark.cooper@ca.com

What is Mark Cooper's direct phone number?

Mark Cooper's direct phone number is +133033*****

What schools did Mark Cooper attend?

Mark Cooper attended The Ohio State University, The Fundraising School At The Lilly School Of Philanthropy.

What are some of Mark Cooper's interests?

Mark Cooper has interest in Golf.

What skills is Mark Cooper known for?

Mark Cooper has skills like Media Relations, Crisis Communications, Public Relations, Integrated Marketing, Organizational Communication, Event Planning, Communication Training, Newsletters, Public Speaking, Leadership, Press Releases, Editing.

Who are Mark Cooper's colleagues?

Mark Cooper's colleagues are Daniel Hunegs, Marnie H., William King, Andrew Cloyd, Jaylen Mcbee, Mason Farr, Marie Kesten Zahn.

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