Mark Cooper Email & Phone Number

United States

Columbus, Ohio, United States

Columbus, Ohio, United States

Senior communications officer at global scientific information brand leader, coordinating internal communications, public relations and consulting on executive communication. In this role, I established an internal communications committee to create input and feedback loops within the organizaton, conducted surveys to better understand the communication habits and needs of colleagues, strengthened our routine reporting communications to improve clarity, and brought creative suggestions in support of strategic organizational outreach initiatives. My duties included managing two agency relationships, including a global partner that supported CAS worldwide PR initiatives.

Columbus, Ohio Area

Member of University Leadership Team, providing expert counsel to the President and the Board of Trustees on fundraising, organizational communications and external relations. Oversee all advancement, marketing, alumni relations, public and external relations strategies and initiatives. Develop donor cultivation strategies for president and key board members. Key accomplishments include the development of ODU’s first comprehensive brand message and identity platform; implementation of ODU’s collegiate licensing program; new alumni research initiatives that generated actionable data for the fundraising team; and had a lead role in development of ODU’s 5-year Strategic Plan “Keeping the Flame” that includes cultivating a culture of philanthropy. In FY2019-2020, led ODU to its most successful fundraising year in more than a decade, raising over $1 million more than the previous fiscal year.___________________________________________________________________________________________________Specialties: Communications Planning, Fundraising Strategy / Donor Cultivation, Crisis Communications, Multichannel Branding and Alignment, Integrated Marketing, Budgeting, Team Leadership, Community Relations, Executive Presentations, Project Management

Delaware, Ohio

Served as lead counsel on communication and media strategy to the President and Board of Trustees. Led staff and agency relationships to anchor University positioning strategy for OWU’s internationally focused Curricular Plan. Restructured marketing and media staffing roles to increase efficiency and improve performance. Leveraged engagement of digital platforms by leading the internal design and launch of three new websites. Initiated a new university-wide daily newsletter to improve campus communications, which also reduced internal e-mails by more than 90%. Introduced social media strategies that improved OWU’s ranking from 10th worst in the nation in 2010 to 3rd best in 2011.___________________________________________________________________________________________________Specialties: Communications Leadership, Brand Messaging, Strategic Planning, Web Strategy, Social Media Engagement, Organizational Communications, Performance Efficiency

Columbus, Ohio Area

Counseled the President and Board of Trustees on external and internal communication strategy, and coordinated all university marketing and branding initiatives, and multimedia advertising to support enrollment goals. Led Capital’s first-ever marketing plan and branding campaign, oversaw media relations during a prolonged fiscal crisis, and coordinated two presidential inaugurations. Organized all speech-writing, media and communication strategy, and pitched stories to local, regional and national media. Increased Capital’s media coverage by more than 300%, including national story placements in the Wall Street Journal, New York Times, USA Today and on CNN International. Wrote and produced fundraising video for the $18 million Campaign for the Capital Center. Served in key external roles to strengthen university ties to Bexley community.___________________________________________________________________________________________________Specialties: Communication Strategy, Marketing, Branding, Media Relations, Speech-Writing, Special Event Coordination, Crisis Communication, Fundraising, Copywriting and Editing___________________________________________________________________________________________________

Columbus, Ohio Metropolitan Area

Managed all restaurant media relations and public relations for 430 restaurants in 23 states; Served as corporate liaison for Bob Evans’ NASCAR team on the Busch Grand National Series, developing features and coordinating the race team’s public relations initiatives and hospitality events; Wrote and edited two company newsletters: one for corporate office and one operations/quality control newsletter for 30,000+ restaurant employees.

B.A., Journalism

Principles & Techniques Of Fundraising