Managed national key accounts by providing direction to allow ENI JR286 Nike Performance Accessories to maximize sales and profits; utilized an analytic sales process and strong market acumen to position customers for successful sales; respectfully developed long term relationships internally and externally to achieve short term and long term results.• Substantially increased performance accessory accounts by more than 123% during the previous fiscal year; exceeded dollar and margin goals each of the last 4 fiscal years, yielding results that increased from $923K to more than $19.6M.• Developed and strengthened an account base than included national brands such as Kohl's, Eastbay, Finish Line, ShopKo, Dunham's, Genesco, MC Sports, and DSW.• Grew the Kohl's account from no sales to an $18M retail account by introducing 5 categories that methodically increased JR286’s (Nike) sales and profitability while maintaining channel separation.• Opened and strategically grew 3 new national accounts from zero to more than $3M by building assortments to capitalize on areas of momentum and simultaneously expanding popular categories to increase sales.• Customized SPS reporting to analyze and implement sales programs while increasing sales volume 31% from $1.8M to $2.6M, generating greater profit margins, improving sell through results, and yielding greater customer satisfaction.• Identified Special Make Up’s and opportunity buys to augment and blend Omni channel selection that increased market penetration and raised my account base margins by 28%.• Led a cross functional internal and external sales team that decreased Kohl's charge backs by 79% in 2017 from $158K to $31K by negotiating efficient process changes.• Led a sales team that earned the prestigious Kohl's Warehouse Certification Award in 2017, which positioned JR286 (Nike) products to flow through Kohl’s warehouses in 4 days and increased retail product turns.

Championed the corporate divisions of basketball, volleyball, soccer, football, and baseball. I developed and executed sales strategies, product innovation and improvement to achieve marketing goals. I led team that improved best practices and processes that exceeded account expectations, expanding our account base and retaining more customers while improving repeat business.• Increased sales by over 320% from $2.3M to $7.4M by opening new account and introducing new product and sales processes.• Improved profits by over 32% for basketball division by focusing on increasing account base and improving programs.• Twenty-two new products developed and delivered for 2013. • Created annual catalogs and web content for dealer and online business.• Traveled to Far East for product sourcing, design, development, and vendor management. • Called on all distribution segments across US, while hunting new accounts and markets.

Conceptualized, developed, managed, placed and forecasted full line of athletic products at the mass market level. Accountable for SKU rationalization, profitability, and packaging of tailored line of products that exceeded each national accounts sales and profitability goals. Mentoring and educating my team, we exceeded our goals for sales, market share, ingenuity and deliveries while achieving improved profitability. Created tactical programs that increased sales, profitability and sell through at Walmart, Target, Kmart, MC, Dunham’s, Meijer, Sam’s, Costco, True Value and Ace.• Hands on product management, developing and sourcing of key athletic products that increased profitability by 112% through collaborative design and vendor efficiencies. • Increased sales for my key accounts from $8 to $20 M from ‘06 to ’10.• Accountable for over 350 SKU and SMU rationalization, profitability, and packaging of prescriptive products for the Mass Merchant business. • Traveled extensively to Asia to source, develop and negotiate with suppliers.

Total accountability for all aspects of sales, marketing, inventory, education and promotion for key account base. Exceeded sales and profit goals in each year.• Increased sales from $1.1 to $8 million for Wal-Mart, Target, Kmart, MC Sports, Dunham’s, Costco, True Value and Ace from 2003 to 2006 while exceeding profit goals by over 18%.• Developed unique lines and fashioned personalized SMU’s for each account resulting maximum market penetration and profitability.• Worked with clients to build strong brand identity for sophisticated baseball and hockey lines by educating and providing sales support seminars at dealer shows and individual store visits. This lead to placing more SKU’s and improved sell through by 26%.• Directed creative programs and forecasted for each account to maximize win / win profitability and sell through which resulted in new product placement for higher margin items improving the bottom line by more than 29%.