Mark Crossan work email
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Mark Crossan personal email
With over 12 years of digital marketing experience, including 8 years immersed in paid media, I currently manage and optimise large-budget PPC campaigns across Google, Microsoft, Meta (Facebook & Instagram), TikTok, Snapchat, Outbrain, and Taboola.From the moment I built and monetised my first website back in school, I knew digital marketing was more than a passing interest, it soon became my passion.This early fascination led me to join a small, dynamic company where I immersed myself in the inner workings of an affiliate network. Eager to contribute more, I taught myself how to integrate affiliate campaigns, resolve tracking issues, liaise effectively with advertisers, and use PHP to build simple yet effective tools that automated tedious manual tasks.Through dedication and hard work, I soon found myself managing affiliates, bridging the gap between technical execution and strategic partnerships.Seeking new challenges, I embraced a media buyer position that perfectly blended my technical expertise with my analytical mind and creative instincts. This role evolved into my current position as Head of Paid Media, where I strategise and lead a small team of specialists, managing monthly ad spends exceeding £450,000 across top advertising platforms such as Google, Microsoft, Meta (Facebook & Instagram), TikTok, Snapchat, Outbrain, and Taboola.Together, we've achieved significant growth by doubling monthly ad spend, maintaining high ROI metrics of 60-80%, and acquiring thousands of new daily active users across all our sites.Digital marketing is constantly evolving, it keeps me motivated and excited for what's next. I enjoy connecting with others who share this passion. Feel free to reach out to me if you'd like to exchange insights or explore additional opportunities.
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Head Of Paid MediaSubmission TechnologyMaidstone, Gb -
Head Of Paid MediaSubmission Technology Sep 2021 - PresentMaidstone, England, United KingdomI oversee the strategy, execution, and optimization of high-budget, multi-platform paid media campaigns across PPC, paid search, and social channels, including Google, Microsoft, Meta, TikTok, and Snapchat. -
Paid Media ManagerSubmission Technology Jan 2016 - Aug 2021Maidstone, England, United KingdomAs Paid Media Manager I managed paid search campaigns for 5 internal lead gen products across Google and Microsoft Ads, helping reduce CPA by 15% and scaling monthly spend to £200,000. I also drove 2,000+ monthly leads for external clients using native platforms like Outbrain and Taboola, managing £70,000+ in spend and achieving a 30%+ ROI.
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Head Of AffiliatesClickwork7 Sep 2014 - Dec 2015Maidstone, England, United KingdomOversaw affiliate recruitment and strategy, providing ongoing training and support to a team of three affiliate managers. Under my leadership, network affiliate revenue expanded significantly, leading to an 80% increase in monthly profitability. -
Affiliate ManagerClickwork7 May 2013 - Aug 2014MaidstoneAs an affiliate manager I was able to expand our affiliate base from 20 to over 100 active monthly publishers while Increasing monthly affiliate account profit from £10,000 to a record-breaking £150,000, driving substantial revenue growth for the company's affiliate channels.
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Digital Account Manager / Ad Ops ManagerClickwork7 Feb 2012 - Apr 2013MaidstoneIntegrated all new affiliate programs onto our affiliate network, resolving tracking issues and liaising with advertisers to reconcile month-end numbers. Self taught PHP to develop automation tools for the network, saving the team over 20 hours of manual work a month and carried out training for 2 new members of staff.
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Email Marketing SpecialistIntermedia Marketing Ltd Oct 2010 - Jun 2012MaidstoneAs I progressed, I managed all email marketing activity, setting up affiliate campaigns, scheduling sends, building HTML creatives, and analysing reports. During downtime, I expanded my skills in affiliate marketing, SEO, and became proficient working with networks like Affiliate Window and Commission Junction to set up offers.
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It TraineeIntermedia Marketing Ltd Oct 2007 - Oct 2010MaidstoneIn my first full-time role at Intermedia as an IT Trainee, I assisted with processing client data orders by learning basic SQL to extract and format data for exporting and sending to clients. With downtime in the role, I taught myself to build websites and how to drive traffic, introducing me to the world of affiliate marketing.
Mark Crossan Skills
Mark Crossan Education Details
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The Howard School
Frequently Asked Questions about Mark Crossan
What company does Mark Crossan work for?
Mark Crossan works for Submission Technology
What is Mark Crossan's role at the current company?
Mark Crossan's current role is Head of Paid Media.
What is Mark Crossan's email address?
Mark Crossan's email address is ma****@****rk7.com
What schools did Mark Crossan attend?
Mark Crossan attended The Howard School.
What skills is Mark Crossan known for?
Mark Crossan has skills like Email Marketing, Affiliate Marketing, Digital Marketing, Ppc, Google Analytics, Online Lead Generation, Lead Generation, Database Marketing, Customer Acquisition, Multi Channel Marketing, Campaign Management, Direct Marketing.
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Mark Crossan
Belfast Metropolitan Area -
Mark Crossan
United Kingdom
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