Mark D. Carlson Email & Phone Number

Hollywood, Fl, Us

Costa Rica

Manage all advertising, online marketing and public relations for Crocodile Bay, Resort in Costa Rica. Design and maintain website and online and print promotional campaigns. Oversee all social media and press trips. Involved in all revenue management and reservations activities. Responsible for sales and marketing direction for the fishing and marine departments for Botanika Resort/ Crocodile Bay.Prioritizes multiple deadlines for projects and key tasks, leveraging highly focused marketing… Show more Manage all advertising, online marketing and public relations for Crocodile Bay, Resort in Costa Rica. Design and maintain website and online and print promotional campaigns. Oversee all social media and press trips. Involved in all revenue management and reservations activities. Responsible for sales and marketing direction for the fishing and marine departments for Botanika Resort/ Crocodile Bay.Prioritizes multiple deadlines for projects and key tasks, leveraging highly focused marketing plans and skills in project management. Redefined strategies and expectations between various business units (Sales, Business, Operations, etc.) to support campaigns and corporate goals. Under contract through Billfish Creative. Show less

Pembroke Pines, Florida, United States

Billfish Creative is a leading sales & marketing services company specializing in the travel and outdoor industries. Billfish Creative was founded in 2014 and features sales solutions, branding, creative design and copywriting as well as digital marketing services and public relations. We provide strategies, sales & marketing plans, design and programs for email marketing, paid media, social media and conversion rate optimization. We also help promote your company to the best travel agents… Show more Billfish Creative is a leading sales & marketing services company specializing in the travel and outdoor industries. Billfish Creative was founded in 2014 and features sales solutions, branding, creative design and copywriting as well as digital marketing services and public relations. We provide strategies, sales & marketing plans, design and programs for email marketing, paid media, social media and conversion rate optimization. We also help promote your company to the best travel agents, consortiums and tour operators in the marketplace. Billfish Creative caters to your business needs in order to keep revenue up and costs down. https://www.billfishcreative.com Show less

Piñas Bay, Panama

Under contract with Billfish Creative. Directs all aspects of the Marketing division, providing a strategic vision that maximizes customer engagement and revenue growth. Supervises teams of creative professionals, primarily through partnerships with freelance designers and agencies, requiring contract negotiation abilities. Key Contributions• Manages a marketing budget of $500K and contributes to total annual revenue of $6.24M. • Leads all marketing programs, including digital… Show more Under contract with Billfish Creative. Directs all aspects of the Marketing division, providing a strategic vision that maximizes customer engagement and revenue growth. Supervises teams of creative professionals, primarily through partnerships with freelance designers and agencies, requiring contract negotiation abilities. Key Contributions• Manages a marketing budget of $500K and contributes to total annual revenue of $6.24M. • Leads all marketing programs, including digital marketing (website, social media, etc.), digital and print advertisement, online marketing, public relations, photography/film, copywriting, broadcast ads, and more. • Delivered 30% growth in marketing engagement and conversions YOY after developing an integrated marketing strategy to support corporate business goals and brand awareness. • Increased annual revenue by 41% over three years, through high-quality content creation, sales efforts, market reach expansion, and the development of group and incentive travel programs.• Nurtured relationships with industry leaders, tourist authorities, sports fishing organizations, and airlines on co-marketing projects. Show less

1999- 2014: DIRECTOR OF MARKETING, STAR CLIPPERS CRUISE LINE. Delivered profitable growth by scaling marketing channels and developing integrated marketing and communication plans for new and existing campaigns. Developed plans that increased direct bookings to 55% of total passengers. Ensured continual improvement in performance by managing CRM systems and developing databases to track customers and trends. Developed travel agent training materials and official documents for the… Show more 1999- 2014: DIRECTOR OF MARKETING, STAR CLIPPERS CRUISE LINE. Delivered profitable growth by scaling marketing channels and developing integrated marketing and communication plans for new and existing campaigns. Developed plans that increased direct bookings to 55% of total passengers. Ensured continual improvement in performance by managing CRM systems and developing databases to track customers and trends. Developed travel agent training materials and official documents for the Reservation Department. Show less

Design and copy writing for advertising, brochures, flyers, videos. Sales support. Advertising traffic management. Sales support, pre press, production, vendor outreach, PR support.

Advertising and Collateral, Sales Support