Founder led, boutique distribution company with years of experience across the region focusing in two sectors. We partner with design led brands that fulfill a purpose with a focus on useful, sustainable, organic and nontoxic products working with all the major and specialist retailers in the GCC with extensive experience on navigating the Saudi Arabia market.

• Family Souk Ventures owns and operates a mother + baby B2C ecommerce platform babysouk.com in the GCC with a focus on the UAE + KSA along with a B2B distribution business with exclusive rights for 20+ major brands• Responsibilities include direct ownership of operations including operations, logistics, merchandise planning and HR for B2C and B2B with a mandate overseeing leading the rest of the business for the UAE and KSA• Optimized planning and pricing strategy to increase distribution margin using sales data to direct price increases whilst growing sales units identifying top key 20% of SKUs driving 70% of sales and strategically increasing buys to maximize sell through• Manage cashflow planning for the two operating businesses in the UAE and KSA implementing a forward forecast to optimize cash to fulfill payments and improve free cash flow• Oversee complete supply chain from order placement to inbound logistics, B2C last mile, inter-country shipments, B2B deliveries, warehousing storage and regulatory compliance including in-depth SABER knowledge. Identified opportunities to reduce freight costs in all parts of the supply chain• Improved efficiency and order fulfillment timelines for B2C by implementing new order processes to fulfill within 24 hours• Improved time efficiency within support roles in the team resetting responsibilities, removing roadblocks and non-required processes to allow team to focus on improving quality in their role and sales through business development• Project management of new system implementation of Odoo, managing external implementation team, creating the road map, advising on navigating tech-related blocks and setting the agenda for team involvement and process training for successful implementation

• Ownership of omni-channel merchandising & buying function with a brand portfolio including Gap, Banana Republic, Mamas & Papas, Armani Group, Dolce&Gabbana, Coach, Balenciaga, Alexander McQueen• Part of the Al Tayer Leadership team heading the Lifestyle & Luxury merchandising & buying teams for the Boutique store and ecommerce portfolio with responsibilities for brand & product strategy and KPIs across all channels, sales & OTB, margins, P&L management and in-season trading• Launched gap.ae and mamasandpapas.ae as omni-brands and Gap, M&P, Armani Group & Coach on marketplace platforms negotiating extended territories to fuel further growth and market share. Collaborated with the Digital Trading team focusing on the customer journey using analytics and data to grow margins, increase conversion rates and lower CIR rates• Project management experience leading cross-functional teams to success across multiple and diverse projects for bricks-and-mortar & ecommerce. Led the launch of gap.ae as a Project Scrum Leader alongside ownership for budgets, assortment, inventory, pricing, promotions & marketing launch• Negotiated significant improved margin terms and stock return support with multiple brands to the benefit and lower risk liability to the company• Actively engaged in leadership of team focusing on progression, A-Player development plans and key external hires to fill new knowledge gaps building a highly efficient team. Trained and mentored internal candidates to be promoted to fill key managerial positions