- Delivered competitor, channel, and market deep dives, resulting in the cancellation of 2 in-development products, kickstarting the development of a new product, and the creation of a dedicated Amazon team.- Analyzed pricing & promotions, highlighting a $1bn low-end opportunity leading to a new product in development.- Created a bottom-up B2B global Headset market model for senior leadership, built on 8 distinct trends and drivers, providing valuable insight into the future market dynamic, and highlighting growth & investment opportunities.- Interviewed customers and partners to identify unmet needs, preferences, and pain points.- Demonstrated strong stakeholder management skills and a continuous dedication to coaching junior team members.- Sought out new 3rd party suppliers to broaden the scope of market insights and negotiated to achieve >$100k savings.Key achievements: Reinvented market performance reports to increase readership (including C-suite). Initiated monthly forums with leadership to review performance and commercial actions, amplifying the Insights team's impact.

Identified problem-market fits, interviewed prospects to learn pain points, and developed thorough go-to-market strategiesKey achievement: Presented initial company framework to fund leadership and investors -> selected for €60k seed investment.

- Ownership of demand forecasts for Nordic markets, implementing efficient processes and automation to simplify monthly deliverables. Presented output to senior leadership, providing timely insights for strategic decision-making.- Owned annual market opportunity review, highlighting opportunities for market and share growth.- Drove cross-functional business cases in collaboration with Brand Marketing, Key Account, and Finance teams, resulting in significant sales growth and improved profitability for key product categories. - Developed and mentored a team of 3 junior direct reports, transforming them into highly skilled market experts and cultivating a culture of coaching and professional growth within the department.Key achievement: streamlined monthly process from 12 -> 9 working days.

- Owned 36-month demand forecast for the Swedish market, analyzing market trends, pricing, and consumer sentiment.- Combined quantitative and qualitative input into holistic market analyses and business casesEstablished self as market expert, collaborating with regional leadership, and facilitating cross-functional strategy sessions.Key achievement: consistently achieved >90% forecast accuracy

Ensure a smooth monthly cycle across our team to empower the senior Sales & Operational Planning forum to drive the business.Coordinate & align with senior stakeholders at our regional headquarters to ensure our team meets and exceeds deadlines and reporting requirements.Create & own various trackers to ensure the appropriate stakeholders receive clear and actionable information and enable them to make well-informed decisions.

The BAT Global Graduate traineeship is aimed at working with above-market and cross-functional teams, and includes multiple rotations across different Marketing functions:Six months in Trade – Route to Market as Business Analyst - Target setting, monitoring and evaluation of trade activities in the market by designing, automatizing and improving marketing dashboards to provide an accessible information platform to senior cross-functional stakeholdersSix months in the Field Force – Trade Marketing Representative (50% of the week)- Responsible for the relationship & sales of contracted and non-contracted outlets. Provide retailers with market share based targets and help them achieve these targets with numerous marketing tools.Six months in Strategic Planning & Insights – Business Systems & Reporting Executive (50% of the week)- Responsible for the collection, validation, analysis, and reporting of sales data to support the review of BAT Marketing sales strategies

• Performed industry, market, competitor, and company analyses on potential M&A targets.• Following successful internship, hired on freelance basis to continue providing strategic analysis.Naspers is a broad-based multinational internet and media group, offering services in more than 130 countries. Its principal operations are in ecommerce (i.e. classifieds, online retail, marketplaces, online comparison shopping, payments and online services), video entertainment and print.

• Coordination of maintenance for globally (5+ countries) dispersed clients • Organize the activities of maintenance engineers (4) • Engineer and design 3D-models to facilitate the production of machinery • Determine spare parts packages for specific sets of machinery

• Client and subcontractor (10+) management • Manage project dependent budgets (€10.000-€50.000) • Develop and prepare technical drawings