Mark Desantis Email & Phone Number

Oversee all station operations of Peoria's dominant NBC affiliate including sales, news, finance, programming, engineering, production and human resources. Responsible for meeting all revenue goals and exercising expense control. Oversee SSA with WHOI (ABC), a Barrington owned station. also oversee SSA with WAOE, the MyNetworkTV affiliate owned by Four Seasons, LLC. In June of 2006, successfully launched a 9pm newscast on My59. In October 2007, launched two hours of fresh morning news on My59WEEK has increased ratings (both HH and key demos) in local news in early morning, early evening and late news above previous first place levels. WEEK remains dominant in all news time periods and had maintained dominance in every rating book since June 1997. We have expanded local news in the morning to become Central Illinois' first 2.5 hour local newscast. With the addition of WHOI, we now program a total of 6.5 hours of local news each morning across three stations.Since 1997, WEEK has grown market share as audited by Hungerford in almost every year, outperforming the market in local and national revenue in almost every quarter for 10 years. Experience in negotiating bargaining unit contracts, including IBEW contracts that allow the company to consolidate master control, allow for multi-channel operation and now gives the company full control of all computer and IT systems. Have successfully negotiated several bargaining unit agreements with AFTRA for news personnel that give the station great operational flexibility. The station had an IBEW unit but that unit decertified in 2011.

VICE PRESIDENT MARKETING Clemensen Sheehan Rovitto & Co. Partner in television station consulting firm specializing in news research, news marketing, talent-coaching, etc. for major market television stations and station groups. Developed research projects, analyzed research results and presented findings to stations and station group owners. Oversaw all marketing consulting responsibilities for the partnership. Facilitated research projects, conducted focus-groups and helped client stations implement marketing strategy based upon local news research results.Clients included all CBS owned stations. Also all New World Communications stations (now owned by FOX), as well as numerous other client stations. 70% of my work was with the New World stations and we helped them maneuver through the affiliation switches from predominantly CBS affiliates to FOX. In this position, I helped service all stations and became the middle-man between all New World stations marketing directors and the FOX Network. I oversaw all media plans and negotiated on a group-wide basis for co-op dollars. These markets included Atlanta, Dallas, Kansas City, Milwaukee, Austin, Detroit, St. Louis and Cincinnati.Also serviced most of the CBS owned stations including WCCO (Minneapolis), WFOR (Miami), WJZ (Baltimore), WBBM (Chicago), KUTV (Salt Lake City), KYW (Philadelphia), KCNC (Denver) and KCBS (Los Angles).

VICE PRESIDENT OF PROGRAMMING/MARKETING KARE-TV (NBC) Minneapolis, MN. Owner: GannettPromoted by Gannett Corporate to this newly created position in 1991. Oversaw a department with a total of 20 people. Responsible for negotiating all local and syndicated programming purchases and scheduling. Revamped entire afternoon and prime access time periods with significant ratings and revenue growth. Oversaw all marketing, graphics, press relations and community affairs departments. Was part of the management team that brought KARE to market leadership over WCCO in local news. Functioned in the unofficial role of station manager for general manager and helped build and oversee station budget.

Bachelor Of Arts, Radio/Tv/Film, Communications - Radio/Tv/Film

Activities and Societies: General Manager of WKDI, Student Radio Station On-air announcer WRHL-AM/FM Rochelle, IL

Education record