Mark Cowlin

Mark Cowlin Email and Phone Number

Head of Product and Innovation @ Oldcastle BuildingEnvelope
Vancouver, BC, CA
Mark Cowlin's Location
Vancouver, British Columbia, Canada, Canada
Mark Cowlin's Contact Details

Mark Cowlin personal email

Mark Cowlin phone numbers

About Mark Cowlin

A strategic product visionary with over 15 years of global experience driving innovation and market-leading solutions across multiple industries. Known for transforming ambitious ideas into scalable business outcomes while fostering a culture of innovation and collaboration. Demonstrated success in building and leading high-performing global teams to deliver exceptional revenue growth through strategic product development and go-to-market excellence.Core competencies include:Product Strategy & Innovation: Drive end-to-end product lifecycle management and go-to-market planning, resulting in proprietary solutions that shape market expectationsP&L Leadership: Develop and execute 3-year global strategies and revenue growth plans across diverse markets and product portfoliosStakeholder Management: Build strategic partnerships and align cross-functional teams (Product, Sales, Marketing, Merchandising) to deliver cohesive market strategiesCommercial Acumen: Optimize product assortments, pricing strategies, and distribution channels to maximize market penetration and profitabilityGlobal Operations: Lead multinational teams and oversee product development across international markets, including factory partnerships and quality control.Skills: Leadership, Strategic Planning, Product, Ideation, Design Development, Brand Management, Consumer Focused, International Business Consulting, Category Business Management, Market & Channel Management, Sales Negotiation, Distribution Management, Networking, Business Analysis & Finance, Account Management, New Business Development, Sales Operations, Coaching & Mentoring, Strong Written and Verbal Communication Skills, Merchandising, Sourcing, Design and Development, Sporting Goods, Fashion Apparel, Footwear, Merchandising Excellence, Marketing Strategy, Home Design, Building Materials, CPG, Consumer Goods, Change Management, Retargeting, Segmentation and Differentiation

Mark Cowlin's Current Company Details
Oldcastle BuildingEnvelope

Oldcastle Buildingenvelope

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Head of Product and Innovation
Vancouver, BC, CA
Website:
obe.com
Employees:
2041
Mark Cowlin Work Experience Details
  • Oldcastle Buildingenvelope
    Head Of Product And Innovation
    Oldcastle Buildingenvelope
    Vancouver, Bc, Ca
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  • Cornerstone Building Brands
    Vice President, Product & Innovation
    Cornerstone Building Brands Mar 2022 - Present
    Vancouver, British Columbia, Canada
    | Premium External Residential and Commercial SolutionsLed enterprise-wide product strategy and innovation initiatives for a multi-brand building materials manufacturer, driving transformational growth through strategic planning and execution.Strategic Impact and Key Achievements:Organizational Transformation & Team Leadership:- Architected and led a unified 30-person product organization, consolidating five distinct brand teams into a cohesive structure within 12 months.- Cultivated a culture of innovation through design thinking methodologies and growth mindset principles.- Exceeded revenue and EBITDA targets by >10% in consecutive years (FY2022-2023).Product Strategy & Innovation Excellence:- Revolutionized product development approach through design thinking-led roadmap process- Elevated Vitality Index from 3% to 17%, generating $100M+ in incremental annual revenue through new product launches- Spearheaded comprehensive product lifecycle management restructure, significantly improving new product performance metrics.Market Development & Strategic Partnerships:- Established strategic partnership with Waterloo University, developing innovative sustainable materials that transformed product portfolio.- Implemented customer centric Ideal Customer Profile strategy, unlocking $10M in year-one revenue through new distribution channels- Created and led Architectural Council of industry influencers to guide product innovation.
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  • Taymor
    Global Director, Category Strategy & Execution
    Taymor Oct 2016 - Mar 2022
    Vancouver, Canada Area
    | Premium Design Residential and Commercial Functional HardwareLed comprehensive product vision and category strategy, delivering transformational growth through design-led innovation and strategic portfolio optimization. Built and mentored high-performing product teams, fostering a culture of innovation while developing next-generation product leaders through structured coaching and hands-on development programs.Strategic Impact & Key Achievements:Portfolio Growth & Innovation Leadership:- Drove sustained 15% CAGR over 5-year period through strategic portfolio management and market-driven innovation.- Elevated Vitality Index from 2% to 15%, generating $15M+ in annual revenue through new product introductions.- Launched five patented product collections, expanding gross margins by 30% through proprietary technology and design solutions.Strategic Planning & Execution:- Architected and implemented comprehensive category strategy and product roadmaps.- Established integrated framework for product development optimization and channel segmentation.- Led end-to-end portfolio lifecycle management, ensuring sustained market relevance and competitive advantage.
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  • Umbra
    Sr. Global Category Leader
    Umbra May 2013 - Sep 2016
    Toronto, Canada Area
    | Design led Functional Home SolutionsLed comprehensive P&L responsibility (>$100 million) for Umbra's Functional Home Product Division, directing global product strategy and portfolio management across four major regions (North America, Europe, Asia, and Latin America). Orchestrated cross-functional leadership of category management, merchandising, and product development teams to drive market expansion and sustainable growth.Strategic Impact and Key Achievements:Global Portfolio Management:- Developed and executed multi-year category strategies across diverse international markets.- Led new business initiatives and product launches, achieving significant market penetration in key growth regions.- Harmonized global product portfolio while maintaining regional market relevance.Team Leadership & Organizational Development:- Built and led multinational teams across category management, merchandising, and product development functions.- Established centers of excellence to drive innovation and market responsiveness.- Cultivated cross-cultural leadership capabilities throughout the organization.
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  • Dickies®, A Williamson-Dickie Mfg. Co. Brand
    Director, General Merchandise Mgr
    Dickies®, A Williamson-Dickie Mfg. Co. Brand Oct 2010 - May 2013
    Toronto, Canada Area
    | Performance & Lifestyle ApparelLed comprehensive P&L ownership and brand transformation, orchestrating integrated product strategy and market development initiatives that delivered exceptional growth and channel expansion.Strategic Impact & Key Achievements:Business Performance & Market Expansion:- Exceeded profit targets by 30% in FY2011 through strategic portfolio optimization and operational excellence.- Launched successful sub-brand strategy at Walmart Canada, generating $12M in incremental revenue.- Accelerated speed-to-market by 20% through implementation of customer-centric product development process.- Built a 'consumer first' strategic plan integrating product, marketing and new business development tactics to reach a younger demographic and lifestyle 'action sports' consumer resulting in an initial $5 million in unique and incremental revenue at launch.Brand Strategy & Channel Development:- Architected comprehensive go-to-market and brand strategies across diverse retail channels.- Led strategic licensing initiatives to expand brand reach and market penetration.- Developed differentiated channel strategies to maximize brand presence while protecting brand equity.Organizational Leadership- Built and mentored high-performing teams across product management, development, merchandising, and design- Implemented integrated product, sales, and marketing frameworks to drive cross-functional alignment.- Fostered innovation culture leading to accelerated product development and market responsiveness.
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  • Nike
    Category Business Director
    Nike 2006 - Jun 2009
    Toronto, Canada Area
    | Performance and Lifestyle Footwear, Apparel and EquipmentDirected comprehensive category strategy and P&L management for Nike's Basketball division (Canada), driving market leadership through innovative product, communication and channel strategies ensuring cultural relevance.Strategic Impact & Key Achievements:Business Growth & Market Leadership:- Generated $85M+ in incremental revenue through strategic market expansion and product innovation.- Received Nike Benchmark Award for exceptional dual leadership of Category Director and GMM roles- Transformed category performance through strategic channel segmentation, unique communication and product differentiation.Strategic Planning & Execution:- Architected and implemented comprehensive category vision and strategy for Basketball business.- Led market-specific adaptation of global Nike initiatives across footwear, apparel, and equipment.- Established integration frameworks aligning product strategy with local market dynamics and cultural trends.Organizational Leadership & Innovation- Built and developed high-performing teams across product, marketing, and merchandising functions.- Created cross-functional alignment between global strategy and local market execution.- Pioneered new approaches to channel strategy and product differentiation.- Cultivated deep market insights driving culturally relevant product innovations.
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  • Nike
    General Merchandise Manager
    Nike Jan 2003 - Jun 2009
    Toronto, Canada Area
    | Performance, Specialty and Lifestyle FootwearLed enterprise-wide product strategy and initiatives, driving transformational growth through consumer-centric merchandising and strategic portfolio management. Orchestrated end-to-end product lifecycle and go-to-market excellence across the Canadian market.Strategic Impact & Key Achievements:Market Leadership & Growth:- Sustained #1 market share position through strategic product innovation and portfolio optimization.- Delivered 40% business growth over six-year tenure, consistently exceeding performance targets.- Built and scaled product merchandising organization driving market-leading commercial success.Product Strategy & Innovation:- Architected comprehensive go-to-market strategies centered on core consumer insights.- Led performance, specialty and lifestyle product portfolio transformation aligning with evolving market and consumer demands.- Established innovation frameworks to accelerate new product development and launch effectiveness.Organizational Leadership:- Developed and led high-performing commercial and product teams.- Implemented consumer-centric product development processes.- Created cross-functional alignment between regional merchandising, global product development, and local commercial teams.- Fostered culture of innovation and data-driven decision making.
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  • Nike
    Emerging Markets Product Mgr
    Nike Jan 2000 - Jan 2003
    Portland, Oregon Area
    | Performance, Specialty and Lifestyle FootwearNike Americas (South America, Central America, Canada, Mexico)Led comprehensive product strategy and portfolio management across emerging and established markets, driving market-specific innovation and commercial success through consumer-centric merchandising approaches.Strategic Impact & Key Achievements:Regional Market Leadership:- Orchestrated product strategy across diverse markets, balancing global brand standards with local market needs.- Developed differentiated product portfolios addressing unique consumer demands across emerging and mature markets.- Achieved consistent profitability targets through strategic product mix optimization and market-specific innovations.Consumer Insights & Product Innovation:- Pioneered data-driven approach to consumer insight mining across diverse cultural markets.- Translated regional consumer insights into locally relevant product solutions.- Created market-specific merchandising strategies driving both performance and lifestyle categories.- Established framework for rapid product adaptation to emerging market opportunities.Portfolio Management & Market Development:- Led cross-regional merchandising strategies across performance and lifestyle footwear categories.- Built scalable product architecture supporting diverse market maturity levels.- Developed market-entry strategies for emerging territories.- Orchestrated portfolio balance between global initiatives and local market requirements.
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Mark Cowlin Skills

Brand Management Merchandising Product Development Retail Management Product Marketing Strategic Planning Apparel Cross Functional Team Leadership Marketing Product Management Strategy Sales Sourcing Account Management Visual Merchandising Forecasting Leadership Negotiation Brand Development Sales Management Integrated Marketing Footwear Business Development Business Strategy Change Management Sporting Goods Wholesale Fashion Sportswear Trend Analysis Management Consulting Coaching Sales Operations Channel Management Team Leadership P&l Management Budgeting Business Management Inventory Management Marketing Strategy Market Research Interpersonal Skills

Mark Cowlin Education Details

Frequently Asked Questions about Mark Cowlin

What company does Mark Cowlin work for?

Mark Cowlin works for Oldcastle Buildingenvelope

What is Mark Cowlin's role at the current company?

Mark Cowlin's current role is Head of Product and Innovation.

What is Mark Cowlin's email address?

Mark Cowlin's email address is mm****@****ail.com

What is Mark Cowlin's direct phone number?

Mark Cowlin's direct phone number is +141629*****

What schools did Mark Cowlin attend?

Mark Cowlin attended University Of Guelph.

What skills is Mark Cowlin known for?

Mark Cowlin has skills like Brand Management, Merchandising, Product Development, Retail, Management, Product Marketing, Strategic Planning, Apparel, Cross Functional Team Leadership, Marketing, Product Management, Strategy.

Who are Mark Cowlin's colleagues?

Mark Cowlin's colleagues are Ruby Ambriz, Keith Kirkley, Matt H., Michael St. Amour, Terry Swindle, Daniel Cosentino, John Colapietro.

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