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- Accountability for Pilgrims Choice, the UK’s second biggest cheese brand and Kerrygold, Irelands first 1bn euro brand- Creation of the long-term strategic visions and brand plans driving brand and category growth- Led both brands to significantly outperform the cheese and butter categories in 2020. Pilgrims choice: The fastest growing cheese brand achieving record market share. Kerrygold: Significantly increasing consumer penetration and delivering the most incremental value to the category- Launched the biggest piece of innovation in Pilgrims Choice history and biggest category change in the last decade – The Megablock. A revolutionary new cheese design with significant usage benefits whilst reducing plastic packaging by over 40% per pack- Ownership of multi-million-pound marketing budget developing compelling through the line campaigns- Leadership and development of the brand marketing team

- Accountable for the soft drinks portfolio including the number 1 adult soft drink brand Shloer and number 1 premium cordial brand bottlegreen- Development of 3 year strategy plan unlocking incremental growth ahead of the category- Re-positioned Shloer as the alcohol alternative for today through compelling innovation- Multi-million pound TTL campaigns including comprehensive ATL and in store/outlet activation

Kegworth, Leicestershire, United Kingdom

- Transformation of business strategy & performance from own label manufacturer to serious brand owner- Creation of 5-year portfolio vision, acquisition development, lifestyle cycle management, full P&L accountability & annual operating plans to unlock true growth- Delivered +200% branded growth in just five years within a declining category- Development & delivery of 3 year ‘health & wellness’ product development strategy. Resulted in removal of 13bn calories across the business using industry first technology - Responsible for leading a team of senior mgrs to create the 3-year strategic plan for the total business- Built, led & developed a team of 28 people across multiple locations

Kegworth

- Strategic development of thirteen leading brands including Old Jamaica Ginger Beer, Emerge energy, Calypso, macb water, Mr Freeze & Jubbly- Secured and developed Category Captains status across major multiple grocers through market leading consumer insight- Responsibility for a multi-million-pound marketing spend across all elements of the marketing mix

- Develop and implemented customer driven product range strategies using key market trends and competitor analysis- Accountable for various Boxed Chocolates ranges including EDEN, Single Origin, Alcohol Truffles and launching the first ever Thorntons Organic Chocolate range- Driving customer recruitment, brand loyalty and customer retention through inspirational and desirable product ranges

- Ownership of Simple Toiletries, Simple For Men and Simple Sun brands delivering multi-million pound sales and double digit value and volume growth- Accountable for the UK’s number one sensitive soap brand, Simple Soap including driving brand growth and developing the range by launching remarkable soap NPD targeted at younger consumers- Developed and implement the first ever Simple Shower advertising campaign including national press advertising and national / regional sampling to drive recruitment and build loyalty to ultimately drive sales of the range- Management of Profit and Loss Accounts plus Advertising and Promotional spend for Simple Toiletries, Simple For Men and Simple Sun