Mark Evans Email & Phone Number

Bishop'S Stortford, Gb

Seattle, Wa, Us

Leading the Marketing of Expedia Groups Loyalty, Traveller Engagement and Guest Experience solutions globally. Helping partners and travellers win through developing a joined up end to end experience that puts consumer data and insights at the heart of decision making.

Accountable for the creation, delivery and success of Consumer Engagement & Loyalty for IQOS. Helping smokers find a smoke free alternative future. 2ic to Digital Director across wider Digital performance and UX teams. Led a cross functional team of analysts, marketing and digital experts to develop the creation of a new Retention & customer engagement roadmap for IQOS. Producing clear GTM strategy, with clear execution plan and overseeing the delivery of the initiatives required to deliver the strategy.Complete overhaul of the Digital DNA to enable the business to capture the most relevant consumer data, segment it appropriately and then apply appropriate levels of personalisation to improve consumer retention. Results to date have seen a 30% increase in consumer engagement. Exceeded ambitious consumer acquisition targets for 2020 by 20% through establishing and refining a network of affiliates, partnerships, influences and a total re-structure of our community platforms and member get member programme.

Manchester, Greater Manchester, Gb

Responsible for identifying and executing the customer and commercial opportunities from moving from a print business to a fully online e-commerce organisation. Overall ownership of our Data Strategy to help customers and clients have a more complete and seamless experience in the car buying process. With the end result being an improvement in our CRM proposition and increasing Loyalty to the brand.Key Achievements:* Led the change management process for how to become a data first organisation. Identifying the value of the data and insights, what new partnerships would add value to this and commercialising the output to drive more relevance both for end users, AT and clients alike.* Initiated and developed relationships across regulatory and political partners including DVLA, SMMT, London Assembly to establish the business as the voice of the market for automotive. Guiding on key government initiatives such as emissions, registration changes and taxation. * Led multiple change projects to transform the way the business and manufacturers engage with customers. These included creating persona based targeting for our digital sales platforms, growing our valuation proposition by 40% including establishing and managing new products for the finance and insurance industry.* Took over ownership of Learning & Development for the division. Increased overall survey satisfaction score from 52% to 81% through creating a targeted programme of support for each of the 6 teams in the division, with a programme of digital training, classroom learning and 1 to 1 support.

Brook Green, London, Gb

Responsible for the planning, commercialisation and execution of Tesco’s in-store branded media programme* Successfully trialled and then launched the Brand Experience programme to leading FMCG businesses. Creating £24.5m of revenue in Year 1 (+21% budget). Led a cross-divisional team of 20 including Sales, Creative, Tech and Operations.* Continuously refined the creative execution and delivery of the campaigns. Increasing influence to purchase to 80%, driving double digit sales uplifts for the category and with a CPM of £0.80 versus other ATL mediums.

Brook Green, London, Gb

Responsible for overall P&L for Clubcard Media, Digital and Instore across Impulse and BWS categories. This included e-commerce optimisation, omni-channel media planning and category loyalty and trade driving. * Led a team of 15 Media & Digital Sales experts, responsible for delivering £45m revenue. Consistent outperformance exceeding budget in both 11/12 and 12/13, growing the business by 61% and 47% respectively.* Established and developed core relationships with senior retail buyers and FMCG Commercial Directors. Supported delivery of joint business plans between Retail and Suppliers across both Impulse and BWS categories.* Partnered with leading FMCG businesses including Diageo, Coca-Cola, Britvic and Pepsico to establish omni-channel media plans to support product launches and expansion. This included a full data led customer segmentation, communication test and learn strategy and fully analysed with Brand and e-commerce metrics.

Brook Green, London, Gb

Responsible for the set up, growth and localisation of the dunnhumby propositions within the Malaysia business. Initiating strategic data led Pricing, Promotions, CRM, Media and Loyalty capabilities. Initiated key contracts with major CPG partners for insight and media programmes. Represented the business froma consumer perspective at board meetings and secured extended contracts from both wider retail and FMCG clients. Hired a local team and ensured function was steadfast before returning to UK.

Brook Green, London, Gb

Responsible for establishing Tesco’s online shopper research panel (Shopper Thoughts) and the launch of Shell’s national customer loyalty programme (Drivers Club)- Led the internal development team for Shopper Thoughts this included full segmentation analysis, personas, communication and commercialisation strategy. - Project managed the delivery of Shells inaugural Drivers Club loyalty programme - this included initial planning, creative execution, mailing comms strategy, retailer and FMCG partnerships

Brook Green, London, Gb

Responsible for management of an extended team, with accountability for core FMCG clients on the development of integrated media and promotional plans, consumer insight and reatil engagement. Managed the delivery of Tesco Clubcard Reward Statement - ensuring 14 million consumers received the right mix of data led commercial and consumer offers.