Mark Ferguson

Mark Ferguson Email and Phone Number

Chief Executive Officer @ Sydney, NSW, AU
Sydney, NSW, AU
Mark Ferguson's Location
Greater Sydney Area, Australia
Mark Ferguson's Contact Details

Mark Ferguson personal email

n/a
About Mark Ferguson

A Highly skilled board level Executive with a successful track record of building and establishing organisational strategies and capability that set out to the achieve company's visions. I am passionate about turning insights and acquired knowledge into action assisting organisations to grow profitably. Experienced in building customer engagement capability by investigating the drivers of effective customer relationships and designing strategies that can be effectively executed in the desired market place. Specialties: Strategic Business, Marketing & Sales Planning,Business Coaching Stake Holder Engagement & Customer Engagement SalesForce Optimisation & Cycle Planning Strategic Customer Management & Channel PlanningCategory Management & Strategic brand and channel development Consumer insights and understandingSales team development through Micro learning

Mark Ferguson's Current Company Details
Market Pulse Insights & Market Wise Advantage

Market Pulse Insights & Market Wise Advantage

Chief Executive Officer
Sydney, NSW, AU
Mark Ferguson Work Experience Details
  • Market Pulse Insights & Market Wise Advantage
    Chief Executive Officer
    Market Pulse Insights & Market Wise Advantage
    Sydney, Nsw, Au
  • Market Wise Advantage & Market Pulse Insights
    Chief Executive Officer
    Market Wise Advantage & Market Pulse Insights Sep 2010 - Present
    Sydney, Australia
    Market Wise Advantage is a Consulting firm providing business coaching, strategy and people development services to clients in the consumer, hardware and leisure sectors. The focus is on enabling clients to create value in their businesses, more effectively engage with their customers and coaching their sales teams.In leading the business we have consistently achieved superior results through strategic planning, continuous improvement, and forging strong client relationships to deliver sustainable growth. With a focus on innovation and creativity, have managed multi-million dollar sales capability projects with several Fortune 500 companies, delivering significant gains in sales team effectiveness and customer engagement. Challenged the status quo to reveal a strategic advantage through coaching teams to ensure the execution of flawless sales and marketing campaigns yield superior returns on investment.For our clients, our coaching has contributed significantly to overall Brand growth in a highly competitive market whilst being rewarded and recognised as the " Australian Supplier of the Year" award with one of Australia's leading Retailers.Market Pulse Insights is about Turning Insights into action for our clientsMPI is a Strategic Insights business with many years of experience working on both Retail /Wholesale and Supplier sides across many high-volume channels including automotive, food,non-foods, electronics, and leisure goods.MPI provides our clients with both a unique and powerful reporting and analytical platform that delivers detailed and interactive insights about marketplace and brand sales performance. We leverage the insights to help our clients answer the "So what does this mean" helping to quickly pinpoint the growth opportunities for both their customer and their brands.
  • Hills District Tennis Association
    Committee Member
    Hills District Tennis Association Jan 2021 - Nov 2023
    Castle Hill, New South Wales, Australia
  • The Alternative Board Australia
    Advisor - The Alternative Board Tab
    The Alternative Board Australia Dec 2019 - Nov 2023
    Sydney, New South Wales, Australia
    TAB helps forward thinking business owners grow their businesses, increase profitability and improve business owner’s lives by leveraging local business advisory boards
  • The Alternative Board (Worldwide)
    Global Member Advisory Council
    The Alternative Board (Worldwide) Sep 2021 - Jul 2023
    Sydney
    Excited to be part of the worldwide team advising The Alternative Board on how best to develop the business and products within TAB for the benefit of the membership
  • Aussie Batteries & Solar
    Advisory Board Member
    Aussie Batteries & Solar Jul 2021 - Jan 2022
    Queensland, Australia
  • Strategic Horizons
    Managing Director Strategic Horizons And Market Pulse Insights
    Strategic Horizons Jan 2005 - May 2010
    Sydney & Singapore
    Strategic Horizons is one of Australasia's leading manufacturer and retail management consultancies, operating throughout Australia, Asia, New Zealand and Globally.The business was founded to satisfy the retail industry's need for strategic, specialist consulting support. Our clients, both in Australia and Globally, cover the entire scope of the retail industry, and includes leading retailers, manufacturers, suppliers, distributors and brokers.More recently Strategic Horizons has established a solid foundation of industry insights /customer satisfaction surveys for both the retailer and the supplier.Through Retailer endorsement an annual Supplier Capability & Engagement Survey, event has been established across multiple channels in Australia and more recently with the leading Retailers within the Asian markets .
  • Reckitt Benckiser
    Director Global Sales Systems
    Reckitt Benckiser Feb 1999 - Jul 2003
    Pojects - Poland -Usa - Germany ++
    Implementation of Sales and Customer Management best practicesLed a team of staff championing the design of Sales Best Practice models and the design and implementation of a cloud based CRM systems including Global Sales reporting - with implementation across several country markets .
  • Reckitt Benckiser
    National Business Manager - Coles And States Sales - Nsw
    Reckitt Benckiser Aug 1995 - Jan 1999
    National Customer Management and Field team planning
  • Swift & Moore
    National Trade Marketing
    Swift & Moore Mar 1993 - Aug 1995
  • Cola & Schweppes Beverages Uk
    Trade Marketing Executive - Grocery & Convenience
    Cola & Schweppes Beverages Uk Feb 1989 - Jun 1992
    Customer marketing and promotion and Shelf space planning
  • Coca Cola Amatil
    Territory Sale Manager
    Coca Cola Amatil Jan 1986 - Jan 1989

Mark Ferguson Skills

Trade Marketing Strategy Sales Operations Retail Key Account Management Management Business Strategy Fmcg Key Account Development Strategic Partnerships Consumer Products Sales Management Business Planning Shopper Marketing Competitive Intelligence Customer Engagement Customer Insight P&l Management Competitive Analysis Business Process Improvement Sales Marketing Management Grocery Categorization Market Planning Global Sourcing Business Coaching Forecasting Market Analysis Brand Equity Brand Management Workshop Facilitation Pricing Strategy Pricing Strategic Alliances Cross Functional Team Leadership Retail Category Management Distributed Team Management Distributors Product Innovation Strategic Planning Channel Sales Strategic Sourcing Training Segmentation Performance Benchmarking Strategic Selling Store Management Consulting Channel Partners

Mark Ferguson Education Details

Frequently Asked Questions about Mark Ferguson

What company does Mark Ferguson work for?

Mark Ferguson works for Market Pulse Insights & Market Wise Advantage

What is Mark Ferguson's role at the current company?

Mark Ferguson's current role is Chief Executive Officer.

What is Mark Ferguson's email address?

Mark Ferguson's email address is ma****@****.com.au

What schools did Mark Ferguson attend?

Mark Ferguson attended Flinders University, Saint Peters College Adelaide.

What are some of Mark Ferguson's interests?

Mark Ferguson has interest in Education, Environment, Economic Empowerment.

What skills is Mark Ferguson known for?

Mark Ferguson has skills like Trade Marketing, Strategy, Sales Operations, Retail, Key Account Management, Management, Business Strategy, Fmcg, Key Account Development, Strategic Partnerships, Consumer Products, Sales Management.

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