- Led successful Gen AI investment projects, aligning AI initiatives with broader business strategies to drive efficiency, cost savings, and innovation, designed to deliver substantial ROI and breakthrough solutions for the organisation.- Provided strategic data and AI consultancy to develop a data strategy roadmap and governance framework, aligning data initiatives with growth objectives and shaping the target operating model to support operational expansion.Gridserve… Show more - Led successful Gen AI investment projects, aligning AI initiatives with broader business strategies to drive efficiency, cost savings, and innovation, designed to deliver substantial ROI and breakthrough solutions for the organisation.- Provided strategic data and AI consultancy to develop a data strategy roadmap and governance framework, aligning data initiatives with growth objectives and shaping the target operating model to support operational expansion.Gridserve, GlaxoSmithKline Show less

- Advised C-suite executives on data and digital technologies, helping align data initiatives with broader business goals to drive transformation. This resulted in improved decision-making to optimise services across IT suppliers and enhance operational efficiency.- Developed AI-driven customer engagement and data strategies to enhance customer retention and align AI solutions with key business outcomes. Improved customer interactions and operational excellence, boosting revenue through… Show more - Advised C-suite executives on data and digital technologies, helping align data initiatives with broader business goals to drive transformation. This resulted in improved decision-making to optimise services across IT suppliers and enhance operational efficiency.- Developed AI-driven customer engagement and data strategies to enhance customer retention and align AI solutions with key business outcomes. Improved customer interactions and operational excellence, boosting revenue through personalised AI-driven insights.- Led data initiatives focused on improving operational efficiency and sales performance by optimising data management and engagement strategies across the organisation.- Improved operational efficiency by aligning data strategies with sales productivity goals. Leveraged data-driven decision-making to enhance customer engagement, leading to increased sales and better-targeted marketing efforts.- Aligned data strategy with the organisation's mission to enhance engagement and increase revenue through AI and data-driven initiatives. Developed a data-driven approach to segmentation and audience targeting, resulting in more effective engagement efforts and higher sales- Directed the transformation of legacy systems into a cloud-based data platform, improving real-time decision-making and analytics. Led a team of data engineers and scientists, enhancing customer service and operational efficiency.- Built and mentored a high-performing data team, implementing AI-driven analytics strategies. Achieved over 50% improvement in global sales productivity by optimising lead matching and recruitment operations through data-driven processes.Clients: Railtrack, Rolls Royce, LKQ Group, FleetCor, Tenth Revolution Group Show less

Recruited and developed a high-performance team to deliver scalable AI and data-driven marketing strategies, transforming customer experiences and operational performance across key accounts.- Designed AI-driven strategies to enhance customer engagement and optimise marketing operations across multiple touchpoints. Improved customer targeting and engagement through AI-driven data insights, leading to enhanced marketing effectiveness.- Delivered AI-powered solutions for marketing and… Show more Recruited and developed a high-performance team to deliver scalable AI and data-driven marketing strategies, transforming customer experiences and operational performance across key accounts.- Designed AI-driven strategies to enhance customer engagement and optimise marketing operations across multiple touchpoints. Improved customer targeting and engagement through AI-driven data insights, leading to enhanced marketing effectiveness.- Delivered AI-powered solutions for marketing and sales optimisation, fostering team collaboration, and driving customer engagement. Led initiatives that resulted in improved business growth and operational efficiency.- Developed data-driven marketing strategies aligned with business growth objectives, leveraging AI-driven insights to personalise customer interactions. Enhanced marketing efficiency and improved customer targeting across campaigns.- Led data transformation initiatives to drive innovation and R&D funding, connecting institutions with funding opportunities through data insights, effectively aligning data strategies with national economic goals.Clients: Peugeot Group, Blu, Evaluate, Innovate Show less

Assembled and led a multi-disciplinary team of data experts to drive AI-powered solutions for marketing operations and customer engagement. Delivered impactful data and AI strategies across global markets, enhancing marketing outcomes.- Helped align marketing and data initiatives with business objectives, significantly improving customer engagement and targeting across multiple regions. Enhanced data quality to support AI-driven marketing and sales strategies, driving better… Show more Assembled and led a multi-disciplinary team of data experts to drive AI-powered solutions for marketing operations and customer engagement. Delivered impactful data and AI strategies across global markets, enhancing marketing outcomes.- Helped align marketing and data initiatives with business objectives, significantly improving customer engagement and targeting across multiple regions. Enhanced data quality to support AI-driven marketing and sales strategies, driving better decision-making.- Led initiatives to improve data quality and governance, enhancing marketing accuracy and customer engagement strategies. Strengthened customer loyalty and retention through data-driven insights.- Improved data governance practices to support AI-driven marketing solutions, enhancing customer experience and satisfaction. Optimised AI-driven campaigns, resulting in improved operational performance.Clients: Volkswagen Group, Renault Group, Uniqlo, Ted Baker, East Midland Trains, National Express Show less

Improved CRM and customer lifecycle management by enhancing data governance and delivering data-driven strategies. Increased marketing effectiveness by over 20% through AI-driven insights that boosted customer engagement and operational efficiency.Led a strategic data consultancy to enhance B2B marketing efforts by leveraging data-driven insights for targeting and segmentation. Successfully turned around an at-risk account, securing an annual contract and improving data acquisition… Show more Improved CRM and customer lifecycle management by enhancing data governance and delivering data-driven strategies. Increased marketing effectiveness by over 20% through AI-driven insights that boosted customer engagement and operational efficiency.Led a strategic data consultancy to enhance B2B marketing efforts by leveraging data-driven insights for targeting and segmentation. Successfully turned around an at-risk account, securing an annual contract and improving data acquisition strategies, leading to more effective campaign targeting and measurable improvements in marketing performance.Clients: Sony, Google Show less

Led strategic workshops to align CRM and data initiatives with business goals, optimising customer outreach and campaign targeting. Achieved a 30% improvement in customer engagement and reduced marketing spend through data-driven CRM strategies.Client: Dell

Developing business cases and data strategies, further developing experiences in marketing, analytics, and data management 10/07-01/08 Rapier; Data Planner Director: (Client: Lloyds TSB)07/07-02/08 Proximity; Senior Data Planner: (Client: Sainsburys)11/06-07/07 Sophron CACI; Consultant: (Client: Sky)04/06-11/06 Centrica; Database Campaign Manager (Client: British Gas)08/05-05/06 Wunderman; Data Strategy and Analytics Consultant (Clients: Samsung, Microsoft)+ 2005-08… Show more Developing business cases and data strategies, further developing experiences in marketing, analytics, and data management 10/07-01/08 Rapier; Data Planner Director: (Client: Lloyds TSB)07/07-02/08 Proximity; Senior Data Planner: (Client: Sainsburys)11/06-07/07 Sophron CACI; Consultant: (Client: Sky)04/06-11/06 Centrica; Database Campaign Manager (Client: British Gas)08/05-05/06 Wunderman; Data Strategy and Analytics Consultant (Clients: Samsung, Microsoft)+ 2005-08 x5 Senior Data Strategist short engagements for business case development Show less

Clients : Reckitt Benckiser, American Express Travel, Airport Express

Thames Water, Orange, Which?

Clients: Orange, Thomson Holidays, AXA