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Mark King Email & Phone Number
Principal AI, Data and Digital Consultant
at
Acuity Analytics
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
Principal AI, Data and Digital Consultant
Location
Beckenham, England, United Kingdom
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Mark King is listed as Principal AI, Data and Digital Consultant at Acuity Analytics, based in Beckenham, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Mark King.
Mark King previously worked as Fractional CDO and Executive Transformation Advisor at Ascent and Principal Data Consultant at Ascent. Mark King holds Business Maths And Applied Maths from The Manchester Metropolitan University.
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Acuity Analytics
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Profile bio
About Mark King
Experience in designing transformative AI-driven strategies, insights and processes aligned to business goals, and cross functional leadership overseeing operational efficiency, customer-facing and data platform projects from inception to production.Skills : Data Strategy, AI/ML, Digital Transformation, Advanced Analytics, Data Governance, Business Intelligence, Data Quality, Project Management, Data Architecture, Data Decisions, Stakeholder Engagement, Team Leadership, Change ManagementIndustry Experience : Healthcare · Sustainable Energy · Automotive · Travel and Transportation · Retail and Consumer Goods · Technology · Utilities · Telecommunications · Advertising and Marketing Recent experiences include:• Providing high-level consultancy services to organisations, helping to identify data opportunities and develop AI strategic roadmaps, and implementing digital solutions to address business challenges and produce business value.• Developing and implementing organisation's data and analytics strategy, managing data governance, ensuring effective use of data, AI and digital to extract insights and drive business decisions, and enhancing data quality and compliance across the organisation.• Leading digital transformation initiatives and driving innovation and efficiency projects aligned with strategic goals to leverage AI and other technologies to drive operational efficiencies, delivering tangible business process improvements, and enhancing customer experiences • Overseeing Data and Analysis departments, guiding strategic projects and managing cross-functional teams, ensuring alignment of data and AI initiatives with business objectives, to enhance decision-making processes through advanced analytics.
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Acuity Analytics
Website
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14 roles
Mark King work experience
A career timeline built from the work history available for this profile.
Fractional Cdo And Executive Transformation Advisor
Principal Data Consultant
- Led successful Gen AI investment projects, aligning AI initiatives with broader business strategies to drive efficiency, cost savings, and innovation, designed to deliver substantial ROI and breakthrough solutions for the organisation.- Provided strategic data and AI consultancy to develop a data strategy roadmap and governance framework, aligning data initiatives with growth objectives and shaping the target operating model to support operational expansion.Gridserve… Show more - Led successful Gen AI investment projects, aligning AI initiatives with broader business strategies to drive efficiency, cost savings, and innovation, designed to deliver substantial ROI and breakthrough solutions for the organisation.- Provided strategic data and AI consultancy to develop a data strategy roadmap and governance framework, aligning data initiatives with growth objectives and shaping the target operating model to support operational expansion.Gridserve, GlaxoSmithKline Show less
Chief Data Officer | Data Management Consultant | Data Strategy Director
Contracts
- Advised C-suite executives on data and digital technologies, helping align data initiatives with broader business goals to drive transformation. This resulted in improved decision-making to optimise services across IT suppliers and enhance operational efficiency.- Developed AI-driven customer engagement and data strategies to enhance customer retention and align AI solutions with key business outcomes. Improved customer interactions and operational excellence, boosting revenue through… Show more - Advised C-suite executives on data and digital technologies, helping align data initiatives with broader business goals to drive transformation. This resulted in improved decision-making to optimise services across IT suppliers and enhance operational efficiency.- Developed AI-driven customer engagement and data strategies to enhance customer retention and align AI solutions with key business outcomes. Improved customer interactions and operational excellence, boosting revenue through personalised AI-driven insights.- Led data initiatives focused on improving operational efficiency and sales performance by optimising data management and engagement strategies across the organisation.- Improved operational efficiency by aligning data strategies with sales productivity goals. Leveraged data-driven decision-making to enhance customer engagement, leading to increased sales and better-targeted marketing efforts.- Aligned data strategy with the organisation's mission to enhance engagement and increase revenue through AI and data-driven initiatives. Developed a data-driven approach to segmentation and audience targeting, resulting in more effective engagement efforts and higher sales- Directed the transformation of legacy systems into a cloud-based data platform, improving real-time decision-making and analytics. Led a team of data engineers and scientists, enhancing customer service and operational efficiency.- Built and mentored a high-performing data team, implementing AI-driven analytics strategies. Achieved over 50% improvement in global sales productivity by optimising lead matching and recruitment operations through data-driven processes.Clients: Railtrack, Rolls Royce, LKQ Group, FleetCor, Tenth Revolution Group Show less
Sep 2020 - Sep 2023
Chief Data Officer
Msq Partners
Recruited and developed a high-performance team to deliver scalable AI and data-driven marketing strategies, transforming customer experiences and operational performance across key accounts.- Designed AI-driven strategies to enhance customer engagement and optimise marketing operations across multiple touchpoints. Improved customer targeting and engagement through AI-driven data insights, leading to enhanced marketing effectiveness.- Delivered AI-powered solutions for marketing and… Show more Recruited and developed a high-performance team to deliver scalable AI and data-driven marketing strategies, transforming customer experiences and operational performance across key accounts.- Designed AI-driven strategies to enhance customer engagement and optimise marketing operations across multiple touchpoints. Improved customer targeting and engagement through AI-driven data insights, leading to enhanced marketing effectiveness.- Delivered AI-powered solutions for marketing and sales optimisation, fostering team collaboration, and driving customer engagement. Led initiatives that resulted in improved business growth and operational efficiency.- Developed data-driven marketing strategies aligned with business growth objectives, leveraging AI-driven insights to personalise customer interactions. Enhanced marketing efficiency and improved customer targeting across campaigns.- Led data transformation initiatives to drive innovation and R&D funding, connecting institutions with funding opportunities through data insights, effectively aligning data strategies with national economic goals.Clients: Peugeot Group, Blu, Evaluate, Innovate Show less
Mar 2018 - Sep 2020
Head Of Data Intelligence / Strategic Planning Director
Merkle | Dbg
Assembled and led a multi-disciplinary team of data experts to drive AI-powered solutions for marketing operations and customer engagement. Delivered impactful data and AI strategies across global markets, enhancing marketing outcomes.- Helped align marketing and data initiatives with business objectives, significantly improving customer engagement and targeting across multiple regions. Enhanced data quality to support AI-driven marketing and sales strategies, driving better… Show more Assembled and led a multi-disciplinary team of data experts to drive AI-powered solutions for marketing operations and customer engagement. Delivered impactful data and AI strategies across global markets, enhancing marketing outcomes.- Helped align marketing and data initiatives with business objectives, significantly improving customer engagement and targeting across multiple regions. Enhanced data quality to support AI-driven marketing and sales strategies, driving better decision-making.- Led initiatives to improve data quality and governance, enhancing marketing accuracy and customer engagement strategies. Strengthened customer loyalty and retention through data-driven insights.- Improved data governance practices to support AI-driven marketing solutions, enhancing customer experience and satisfaction. Optimised AI-driven campaigns, resulting in improved operational performance.Clients: Volkswagen Group, Renault Group, Uniqlo, Ted Baker, East Midland Trains, National Express Show less
Nov 2013 - Mar 2018
Senior Strategy Consultant
Acxiom
Improved CRM and customer lifecycle management by enhancing data governance and delivering data-driven strategies. Increased marketing effectiveness by over 20% through AI-driven insights that boosted customer engagement and operational efficiency.Led a strategic data consultancy to enhance B2B marketing efforts by leveraging data-driven insights for targeting and segmentation. Successfully turned around an at-risk account, securing an annual contract and improving data acquisition… Show more Improved CRM and customer lifecycle management by enhancing data governance and delivering data-driven strategies. Increased marketing effectiveness by over 20% through AI-driven insights that boosted customer engagement and operational efficiency.Led a strategic data consultancy to enhance B2B marketing efforts by leveraging data-driven insights for targeting and segmentation. Successfully turned around an at-risk account, securing an annual contract and improving data acquisition strategies, leading to more effective campaign targeting and measurable improvements in marketing performance.Clients: Sony, Google Show less
Nov 2010 - Nov 2013
Senior Data Strategist
Mrm London
Led strategic workshops to align CRM and data initiatives with business goals, optimising customer outreach and campaign targeting. Achieved a 30% improvement in customer engagement and reduced marketing spend through data-driven CRM strategies.Client: Dell
Sep 2008 - Oct 2010
Freelance Senior Data Strategist And Consultant
Contracts
Developing business cases and data strategies, further developing experiences in marketing, analytics, and data management 10/07-01/08 Rapier; Data Planner Director: (Client: Lloyds TSB)07/07-02/08 Proximity; Senior Data Planner: (Client: Sainsburys)11/06-07/07 Sophron CACI; Consultant: (Client: Sky)04/06-11/06 Centrica; Database Campaign Manager (Client: British Gas)08/05-05/06 Wunderman; Data Strategy and Analytics Consultant (Clients: Samsung, Microsoft)+ 2005-08… Show more Developing business cases and data strategies, further developing experiences in marketing, analytics, and data management 10/07-01/08 Rapier; Data Planner Director: (Client: Lloyds TSB)07/07-02/08 Proximity; Senior Data Planner: (Client: Sainsburys)11/06-07/07 Sophron CACI; Consultant: (Client: Sky)04/06-11/06 Centrica; Database Campaign Manager (Client: British Gas)08/05-05/06 Wunderman; Data Strategy and Analytics Consultant (Clients: Samsung, Microsoft)+ 2005-08 x5 Senior Data Strategist short engagements for business case development Show less
Apr 2005 - Aug 2008
Database Marketing Manager
Clients : Reckitt Benckiser, American Express Travel, Airport Express
Jun 2004 - Mar 2005
Aug 2003 - Jun 2004
Campaign Planner
Jun 2002 - Aug 2003
Data Analyst
Results Europe
Clients: Orange, Thomson Holidays, AXA
Nov 2000 - Jun 2002
Statistical Officer
Uk Department Of Health
Nov 1999 - Oct 2000
3 education records
Mark King education
Business Maths And Applied Maths
Education record
Limavady Technology College
Education record
Limavady Grammar School
FAQ
Frequently asked questions about Mark King
Quick answers generated from the profile data available on this page.
What company does Mark King work for?
Mark King works for Acuity Analytics.
What is Mark King's role at Acuity Analytics?
Mark King is listed as Principal AI, Data and Digital Consultant at Acuity Analytics.
Where is Mark King based?
Mark King is based in Beckenham, England, United Kingdom while working with Acuity Analytics.
What companies has Mark King worked for?
Mark King has worked for Acuity Analytics, Ascent, Contracts, Msq Partners, and Merkle | Dbg.
How can I contact Mark King?
You can use AeroLeads to view verified contact signals for Mark King at Acuity Analytics, including work email, phone, and LinkedIn data when available.
What schools did Mark King attend?
Mark King holds Business Maths And Applied Maths from The Manchester Metropolitan University.
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