Mark George

Mark George Email and Phone Number

Founder, Quirk and The Insights and Strategy Exchange Australia | Qualitative Insights Specialist @ Quirk Research
bentleigh east, victoria, australia
Mark George's Location
Greater Melbourne Area, Australia
Mark George's Contact Details

Mark George personal email

n/a
About Mark George

My day job is in consumer and shopper insights, as Founder of Quirk. I've been a qualitative researcher for over 25 years. In that time I have worked in just about every category, across the consumer, retail, government and business-to-business sectors, mostly in the areas of customer experience and brand and comms development. Before starting Quirk, I was a Partner at Blue Moon Research and Planning, one Australia's most successful independent agencies, and Joint Managing Director after its acquisition by GfK. I started Quirk in 2014 to get back to what I love most about what we do - understanding what makes people tick and what that means for our clients. I set up the Insights and Strategy Exchange as a place for insights, marketing and advertising professionals to share useful consumer and shopper insights. After all, in this fast-paced ever changing world, the better we know people, the better we are at what we do.

Mark George's Current Company Details
Quirk Research

Quirk Research

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Founder, Quirk and The Insights and Strategy Exchange Australia | Qualitative Insights Specialist
bentleigh east, victoria, australia
Employees:
2
Mark George Work Experience Details
  • Quirk Research
    Founder
    Quirk Research Apr 2014 - Present
    Melbourne, Australia
    Quirk is a qualitative research consultancy specialising in consumer immersion, ‘brand experience’, and brand and communications development.Everything we do is summed up by the idea of 'Simple Truths'...‘Truth’ is a powerful thing. And regardless of the form it takes (an insight, a behaviour, a problem, a solution, an opportunity...), it’s our belief that the simpler the truth, the more powerful it is – because you can act on it.At Quirk, we see ourselves as discoverers of 'simple truths'. Not just any old truth, mind, but the ones that will help our clients succeed.We approach every project with an open mind and a ‘blank sheet of paper’. We use whatever 'tools' best suit the job at hand.We make a promise to all our clients: if you don't know what to do next, we haven't done our job.Our skill set is broad, and we continually evolve in line with the latest advancements in the social, marketing and neuro sciences. Check out our website out to see how we might help you: http://www.quirkresearch.com/
  • Gfk Australia
    Joint Managing Director
    Gfk Australia Mar 2013 - Apr 2014
    Melbourne, Australia
    GfK acquired Blue Moon in 2008, retaining the 'Blue Moon' name until March 2013, when it was fully integrated into the GfK family. GfK are a large global player with a difference. Majority owned by a not-for-profit academic foundation, it invests considerable time and funds into R&D. As such it remains at the cutting edge of new techniques. In my time there I managed the transition from 'Blue Moon' to 'GfK', ensuring the best aspects of the Blue Moon culture and ethos remained, while the cutting edge innovation of GfK was incorporated into the Australian operations.
  • Gfk Blue Moon
    Joint Managing Director
    Gfk Blue Moon Jan 2012 - Mar 2013
    Melbourne, Australia
  • Gfk Blue Moon
    Business Group Director
    Gfk Blue Moon Jan 2008 - Jan 2012
    Qualitative Market Research Specialist and head of GfK Blue Moon's Melbourne office
  • Blue Moon Research And Planning Pty Ltd
    Partner
    Blue Moon Research And Planning Pty Ltd Jan 2004 - Dec 2007
    Melbourne, Australia
    I started at Blue Moon as Research Executive and in five years became a Partner and head of the Melbourne office. Blue Moon were one of the most successful independent agencies of the Nineties and Noughties. Founded by ex-advertising brand planners, the focus of the business was ALWAYS on the 'so what'...insights were only as good as they were useful. A great philosophy and discipline to have, a great company to have become an integral part of. Over a four year period, under my leadership, the Melbourne office grew substantially from zero revenue to over $4m annually.
  • Blue Moon Research And Planning Pty Ltd
    Research Executive > Associate Director
    Blue Moon Research And Planning Pty Ltd May 1999 - Dec 2003
    Sydney Australia
    Qualitative Market Research Specialist
  • Environmetrics Pty Limited
    Research Executive
    Environmetrics Pty Limited 1997 - 1999
    Sydney, Australia
    Environmetrics is a full-service agency, specialising in areas such as the 'built environment' and arts and leisure research. Here I developed my skills as an all round researcher. It's also where I realised that qual was my true calling!

Mark George Skills

Customer Insight Qualitative Research Advertising Research Consumer Behaviour Segmentation Market Research Marketing Research Focus Groups Consumer Insight Research Marketing Communications Insight Generation Shopper Insights

Mark George Education Details

Frequently Asked Questions about Mark George

What company does Mark George work for?

Mark George works for Quirk Research

What is Mark George's role at the current company?

Mark George's current role is Founder, Quirk and The Insights and Strategy Exchange Australia | Qualitative Insights Specialist.

What is Mark George's email address?

Mark George's email address is ma****@****.com.au

What schools did Mark George attend?

Mark George attended Unsw.

What skills is Mark George known for?

Mark George has skills like Customer Insight, Qualitative Research, Advertising Research, Consumer Behaviour, Segmentation, Market Research, Marketing Research, Focus Groups, Consumer Insight, Research, Marketing Communications, Insight Generation.

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